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Favorable Odds For A Sports Betting Station In New York?

B

Barry

Venerable talk station KGO 810 AM in San Francisco is stunting. The trades are stating it will soon flip to programming offering syndicated sports betting shows.
In New York, Audacy airs a sports betting channel on WFAN FM HD3. As there seems to be lots of advertising from sports betting companies, would it make sense to flip WFAN 660 AM, or possibly some other local station, to this format?
 
A combo of VSiN & Pregame programming would be awesome.
If they could just get people to stop playing Parlays & SGPs it would be worth it cause theres a reason books push those bets hard.
 
Flipping 660 to sports betting would be a big loss for the outer suburbs who can't pick up 101.9 as clearly as those closer to the city (i.e. Suffolk County & Fairfield County CT). Take, for example, Danbury - where WFAN pulled a 2.9 rating in the last book. The AM is pretty much a city-grade signal there day & night, but the FM is barely listenable driving around town due to the unfavorable terrain.
 
I am surprised it has not happened already. If I had to guess, the best chance for it would be Audacy selling 880 and the new owners turning it into sports betting.
 
I have absolutely zero gambling spirit. I am tired of seeing so many TV commercials for various betting apps. A sports betting radio station would likely be a fad format.
 
Time Traveler said:
It doesn't appear to generate ratings of any kind in the markets that it's on in...
Click to expand...

I think that's a function of it primarily being a nationally syndicated format, like BIN or ESPN. My take is for a syndicated format to get ratings, it needs local marketing & promotion. Somebody or something has to push people to those stations in order for them to find them. Then someone or something needs to interact & engage with local listeners for them to respond. So it's most likely a format that a company will drop on an unused AM frequency, rather than an FM. Unless someone wants to invest in the local marketing & promotion.

I'm seeing a general misunderstanding about this format. If there's a football pool in your office, that's sports betting. If you play fantasy football, that's a form of sports betting. A lot of people engage in these activities. Some people get their kids to help them do their football picks. It's all very common stuff, especially among men under 40. It's their version of CNBC, talking about the stock market. The attraction is that it gives you a vested interest in a particular team or player. You don't have to live in Philadelphia to root for the Phillies in the World Series because they're an underdog. There are lots of sports bars where people go to watch sports (even though those games are on general TV) to engage with other like minded people. The main topic among them is betting on sports.
 
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