Compared to LA?
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KPCC Rebrands as LAist 89.3
- Thread starter coachguy6
- Start date
Compared to LA?
Maybe this provides a marketing opening for their competitor KCRW (which, with higher power but lower elevation, has a comparable signal over most of the OC). KCRW could try to grab OC listeners offended by KPCC's new branding.
I always have to state the obvious and the the outlier, but we will always be KSKO.... our call letters come from the river that surrounds our home town and that rivers name is part of our licensee name.
We cant rebrand with a specific river or deltas name... because we serve an area about 600 miles from one end to the other with several repeaters and branding with one specific areas local nomenclature would alienate us from other areas
You probably also don't have a co-owned trendy news publication. On the other hand, they don't have moose in Orange County.
Correct.. and the moose are why i no longer use rock salt on our steps
6 extended sit down visits at my FRONT DOOR in 4 days was enough for me
LA is just slightly higher in Hispanics, and lower in Blacks.
Quite good in Santa Ana
And Santa Ana is about 80% Hispanic now.
Thank you, I agree.
They often identify as Pasadena Los Angeles AND Orange County and have covered OC news though not on a daily basis
In central Santa Ana 89.3 comes in better but in Anaheim or Huntington Beach KCRW might do better
Exactly
About that , yes
My take is that because public radio is dependent on the community for funding, if they start losing money from OC because the residents are offended by the branding, it will go away. Perhaps they might even change the name of the publication from "LAist" to "SoCalist."
That makes a lot of sense, particularly as it does not offend the affluent LA areas like Glendale and Pasadena (and others) that are not happy to be considered part of LA.
Given that KPCC's studios and offices are in Pasadena, they may hear about the displeasure early on. The PCC stands for "Pasadena City College."
While the college still owns the license, the station is operated by an offshoot of American Public Media.
I heard "Elitist Clubs" connected to OC is usually associated to southern half of Orange County, CA like Laguna Beach, Newport Beach type areas in the past. Also its south of El Toro Y. Northern Half is different.
The branding seems slightly off, unless the programming is going to be modified somehow (although, the station has claimed no change). A listener tuning to a station called "LAist" is likely to expect to hear something about LA. But the on-air schedule is filled with largely the standard NPR lineup.
The blog/news site is all local (and very well-done), the radio station is mostly national content. There's a mismatch between the station and its now parent brand.
The blog/news site is all local (and very well-done), the radio station is mostly national content. There's a mismatch between the station and its now parent brand.
The story makes it sound like the branding isn't related at all to radio programming. It's more about tying in with the co-owned news site. It would be interesting to see the traffic data on the site, since they feel that's the stronger brand. The site asks for memberships that don't include the radio station. I'd expect that to change, and make it a bundle.
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