It's an interesting - and by that I mean questionable to the point of being dumb - business move on Elon's part. Tesla pretty much was the entire electric car market for a few years. It was "disruptive" in a big way, and left the legacy automakers scrambling to catch up. You want one of these spiffy new electric cars? You've got to come to Tesla.In the meantime alienating the customers who are predisposed to buy electric cars and solar panels. How many trumpists do that?
About the time Musk started to look longingly at Twitter as a place he could buy and let his "true" political beliefs hang out there for the typical electric car stan to see, the automakers who'd been scrambling to catch up did.
You want an inexpensive EV (relative to a Model S)? Chevy jumped in with the Bolt, and other companies (Kia/Hyundai in particular) stepped up as well. You want an electric truck? Ford, Chevy, and new brands like Rivian are right there. Even an electric Hummer is on sale. Tesla's "cybertruck" fizzled. A luxury performance EV with build quality that makes Tesla look like a product of a company that makes tech but is still new at making cars? Porsche and Audi have your number.
And speaking of tech, Elon has been promising "full self-driving" for years now, but GM and Waymo have leap frogged ahead, with actual self-driving taxis in a few cities. Tesla? Pro tip: Do not take the hands off the wheel of your "self-driving" Model S.
Revealing yourself to be a self-absorbed wanker at the same time the EV market you once owned is filling up with competition might not have been the best move from a business perspective.