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KRBE speculation.
- Thread starter Mrtejano
- Start date
Whenever a radio station makes an announcement in the 7AM hour it is 99.9% an internal announcement of a contest, concert, or occasionally a person leaving a show. That timeslot is usually the most listened to and "announcements" like that are done to drive meter usage up for a ratings spike.
Of course, with what's been happening lately, this could be related to a move/format change, etc.
But, something to keep in mind which could lead to a ticket giveaway promotion:
Taylor Swift's Eras Tour arrives in Houston (NRG Stadium) for three dates that are just after the Monday 4/17/23 announcement:
Fri. 4/21/23-Sat. 4/22/23-Sun. 4/23/23.
Other possibilites: Ed Sheeran's “+ – = ÷ x Tour” (pronounced “The Mathematics Tour”) at NRG Stadium on May 13;
Beyoncé Renaissance World Tour at NRG Stadium September 23-24.
Edit: Lance's post described a similar thought.
But, something to keep in mind which could lead to a ticket giveaway promotion:
Taylor Swift's Eras Tour arrives in Houston (NRG Stadium) for three dates that are just after the Monday 4/17/23 announcement:
Fri. 4/21/23-Sat. 4/22/23-Sun. 4/23/23.
Other possibilites: Ed Sheeran's “+ – = ÷ x Tour” (pronounced “The Mathematics Tour”) at NRG Stadium on May 13;
Beyoncé Renaissance World Tour at NRG Stadium September 23-24.
Edit: Lance's post described a similar thought.
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Listeners don't care about who owns the station. They care about music selection, their favorite air personalities, and how many commercials they have to put up with before getting back to the music.
Think about this... Why would you go on-air and tell your listeners in the most listened to time of the day that you're promoting ahead of time, "Hey our station is being sold. We don't know what the new owners have planned and maybe we'll be here in three months and maybe we won't". What benefit does that give to the station? Advertisers would stop advertising due to doubts.
Look at the Cox/Radio One announcement earlier this week. A press release was released from corporate not even locally in the later afternoon. Nobody has mentioned it on-air nor will they until maybe the deal is done, but more as an anecdote, hey we're moving to new studios. It make ZERO business sense to do that.
There were a few mentions of it on Eagle's morning show on Wednesday... but mostly along the lines of "there are a bunch of corporate people in suits in the building this morning".
True
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011nerve
Guest
I don't see Houston's pop station going away.
Almost certainly not, as Lance mentions.
Once in a great while, you hear of a format change announcement like that, but they're extremely rare, and most of those turn out to be stunts that don't result in actual changes.
A little over 20 years ago, CBS ran format change stunts on KMXV in Kansas City and WKRQ in Cincinnati. KMXV ran liners between every song that said, "Mix is dead," and WKRQ ran them saying, "Q102 is finished." When they finally revealed their next moves, they were, "Mix is dead...SERIOUS about giving you $1 million," and "Q102 is finished...LOADING the $1 million money machine."
Kind of reminds me of what happened with WYSY (now WLEY) in Chicago in 1997, actually.
ThatVoice22
Banned
OK, so tell us what happened with WYSY (now WLEY) in Chicago in 1997, actually.
Briefly, there was a lag between the announcement of the sale of the Aurora frequency to SBS and SBS's being ready with the new format. This was well-known, covered in the local media, and referenced on the air. There was a "from Z to A" promotion that immediately preceded the consummation of the sale, including references to upcoming changes. When SBS took over, the local engineer programmed the station with kind of alternative-ish tunes for several weeks until "La Ley" was ready.
Interesting enough, and I didn't realize this until going back through my aircheck collection, the switch happened on April 14, 1997 at noon - exactly 26 years ago.
Interesting enough, and I didn't realize this until going back through my aircheck collection, the switch happened on April 14, 1997 at noon - exactly 26 years ago.
Cumulus won't sell the station....it's EBITDA is higher than any other station in Cumulus's portfolio
Individual stations in a large group don't really have individual "EBITDA" figures. The do have cash flow figures based on the local cost of operation plus an allocation of corporate expenses, but the "interest, taxes, depreciation and amortization" are generally calculated on a corporate level.
I wouldn’t be surprised if corporations looked at how individual stations contributed, or did not, to EBITDA of the corporation. I worked in an industry where corporations would look at how locations contributed to EBITDA and if they didn’t they were often eliminated.
Of course each station is evaluated individually on costs, revenue and cash flow. That is normal. But in same market cluster, the synergy of the group is also considered.
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