I think that's a pretty standard non-com approach to playlists. Even non-coms report airplay to record labels, and they use it to demonstrate how they're promoting artists and songs. The station is responsible, not individual shows.
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KPNW played “Bad Habits” by Ed Sheeran.
- Thread starter Cobra14
- Start date
I think that's a pretty standard non-com approach to playlists. Even non-coms report airplay to record labels, and they use it to demonstrate how they're promoting artists and songs. The station is responsible, not individual shows.
They did recently add some older rhythmic titles I just mean more rhythmic than they are rn like they used to be.
Like adding occasional rhythmic/dance tracks from previous Rhythmic AC format which have played on the station for many years as a CHR station on occasion while also adding in some newer rhythmic titles. Those would normally get played on KUBE 93.3 if it still existed past 2022 (though KUBE would also play hip hop throwbacks that MOViN never plays). Those songs that are older were new when MOViN first launched though since they would be from the 2000s. Then they would drop the remaining Mainstream Pop/Rock crossovers to avoid overlapping with 98.9 (though KBKS actually plays a majority of the Mainstream pop/rock titles that are normally played on Top 40 stations). At first when KQMV started their Top 40 direction they kept much of the newer songs from its Rhythmic AC/Rhythmic CHR tentures.
Getting back to the topic at hand, I think we can all agree to disagree on one thing: KPNW is designed to have a wide playlist, and sometimes, they’re going to play something that may not fit everyone’s personal taste. They will be successful if the vast majority of listeners hear Ed Sheeran and are okay with it (or at the very least, don’t tune out), they’ll be okay. I’m not going to beat them up over it. I’ll save that frustration for when and if KZOK thinks it’s a good idea to play Eminem.
They are still trying to find out the formula that succeeds as they have a 0.5 rating rn. If they were to go Hot AC it would probably Alternative leaning and would include some 1980s titles (probably one to three per hour deemed as “Modern Flashbacks” like Click did). I don’t think KZOK ever plans to play Eminem since they are a Classic Rock station and not a Classic Hip Hop station. More likely IHeart already does play him on occassion on KJAQ and KBKS though he might play on KJEB-FM later this decade toward the end of it but not yet since that format is a “Classic Hits” format focused more on 80s hits though they have recently updated its playlist to include more 90s hits and some early 2K hits.
Were they to have a 0.5 "rating" they would be #1 in the market.
KEXP's cume is very similar to all of the news/talk stations in Seattle. KEXP's cume is 160,000. KPNW's cume is 120,500. Yet their share is very different. Share for KEXP is 3.4 and share for KPNW is .5. So that's telling me the TSL is much lower for KPNW. I suspect the big playlist and lack of brand loyalty are part of the reason.
You're never going to get non-professionals to start saying "share" instead of "rating." We all know what they're referring to -- that meaningless 12+ (or is it 6+?) number Nielsen releases to the public -- so perhaps the pedantry is unnecessary at this point.
But it is so much fun to engage in that attitude when a whole argument is based on cume and mis-named "ratings"!
To geek out even more. We are slowly moving to impressions based buying where Cume is actually more important than share or average rating. Not sure selling impressions is a good thing for radio and tv but it sure appears to be moving that way. A discussion for another time.
Hmmm. We've been selling impressions for 15 years. Impressions are based on AQH.
In A Media World Where Impressions Are The Currency, What Makes Radio Unique?
Transitioning to impressions-based ad sales could help radio level the media playing field by allowing buyers to transact business using the same metric as digital. But as radio works to
That's all ad agency folks have been wanting to hear since just before the pandemic. It follows the digital model. The only reason TSL is still somewhat important, is how many opportunities there are to capture impressions within a quarter hour.
Exactly Kelly. TSL/AQH still matter in calculating impressions but you have to have significant cume first to play. Still am concerned it may not be wise that radio is following digital model trying to battle in impressions. However Townsquare and others have done a good job bundling OTT/Re-targeting/SEO/Display with a radio buy to drive results and huge cheap impressions. It is probably the future, like it or not. Back on topic: From a programming point of view, just do great radio and drive listenership and you can have success no matter how radio is bought or in the case of KEXP how donors give. Give KPNW time, same with KPLZ. Both flipped/adjusted formats less than six months ago. Changing format is always risky and takes time.
Not necessarily, as KIRO demonstrates with half of the cume of KZOK.
Idk if KPLZ will recover since they were already in the high-1 to low-2 share but KPNW probably will get higher ratings in the future if they get the format adjusted to do so.
"Impressions" is not cume based.
Average Quarter Hour listening can be expressed in three identical ways:
- AQH share. The percentage of all radio listeners that listen to one station
- AQH rating. The percentage of all persons (not just radio listeners) who are listening to one station.
- AQH persons. The number of persons who are listening to a station.
The reason why persons rather than percentages is being used is that new media uses persons, not shares and percentages. Thus, with "impressions" we can compare new media with radio and TV.
I don't think we disagree. Geek warning again! AQH drives impressions but since the arrival of PPM it is cume that drives AQH. My point is as we move to an impressions-based world cume becomes more important because in PPM-digital metrics it is the driver of AQH vs in paper diaries where TSL drove AQH that will be gone by 2025. There are outliers that get big AQH without cume but it is rare and generally short-lived relying on a couple Super P-1 panelists. Best analysis on the subject was from Richard Harker a few years ago. He explains better than I ever could:
deanemediasolutions.com
It’s All About Cume, Stupid
In this week’s Programming To Win column, Richard Harker focuses on the importance of cume as the key element of a station’s PPM ratings. Harker digs into Arbitron data to show that cume, not TSL, should be the focus of your plan for ratings growth. Richard Harker By Richard Harker James...
deanemediasolutions.com
News/talk as a format is low cume/high AQH. Music is the opposite, because the format leads to more audience turnover.
The problem with KPNW right now is it's low cume/low AQH. It has a cume that's not much smaller than KEXP, but they leave the radio on all day. This is behavior that says to me: older demos.
That's an interesting argument. I have a friend whom I've argued about this with on multiple occasions. She thinks PPM is a flawed technology because she argues it's cume based. To me, this doesn't make sense, because if that were so, at the introduction of PPM, you would have seen a sharp drop across the board for any talk format. Any kind of talk, whether that be political or sports, is going to have a much lower cume than the average music station with the same AQH share.
Her other criticism of the technology is a bit more warranted, though still probably less so than she thinks. That criticism is that you could be forced to listen to some station that you really don't like, and the data would show you as a heavy listener of that station when you're really in an environment where you have no control of what's being played. Again, I'm not sure this happens much, but at least in that instance, I can think of someone who this could be an issue for. Last time I talked to this person, she had been working in retail for some time. While she had moved on from this particular employer by the time I left the area, I know she worked for one particular store that played 95.7 or 106.9 most of the time. Her primary has been C89 for years, but the data would show her as a P1 of 95.7 because that's what her workplace played. Given that many local retailers don't play local radio these days, I would think this is less of an issue than it would have been 20 or so years ago.
Her other criticism of the technology is a bit more warranted, though still probably less so than she thinks. That criticism is that you could be forced to listen to some station that you really don't like, and the data would show you as a heavy listener of that station when you're really in an environment where you have no control of what's being played. Again, I'm not sure this happens much, but at least in that instance, I can think of someone who this could be an issue for. Last time I talked to this person, she had been working in retail for some time. While she had moved on from this particular employer by the time I left the area, I know she worked for one particular store that played 95.7 or 106.9 most of the time. Her primary has been C89 for years, but the data would show her as a P1 of 95.7 because that's what her workplace played. Given that many local retailers don't play local radio these days, I would think this is less of an issue than it would have been 20 or so years ago.
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