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KITS 105.3 Stunting... Return of Live 105?

PrezSquid said:
Again, it seems like the industry is more concerned about the advertisers than the customers a radio station needs to survive.

What happens when classic alternative is doing the same schtick in 10-20 years when Gen X'ers pass away? You really think anyone younger is gonna be listening to a format like that to help with advertising?
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By customers, I assume you mean listeners. They only help you survive if advertisers are willing to spend money to reach them.

Radio stations survive on ad dollars, not numbers of listeners that aren’t part of a salable demo, no matter how large the numbers are.

You can’t future-proof a radio format. You go for what will make you money the soonest and has some likelihood of legs. Ten years is great, and the core of a successful demo today will still be salable then.

Twenty? Nope. Your current 35-year-old is 55 and the 35s then are only 15 now. You’ll need a different radio station for them at that time, assuming radio is still a relevant entertainment medium for them—-and that will be more driven by technology over the next 20 years than by available formats on radio today.
 
RMarino said:
“Long Day” was pushed to Alternative/Modern Rock. I know this because I was an MD in the format at the time. I also remember we had to pass on it because we couldn’t get a clean edit version.
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Gotcha, thank you. It didn’t chart on Alternative, though, only Active/Mainstream Rock. I guess they didn’t mind the swear word?

Kinda wild that a band whose lead single only charted on Active/Mainstream Rock would wind up getting an Alt #1 with the follow up (Push).
 
Mark Roberts said:
Now I cringe when I remember things I wrote on rec.radio.broadcasting 30 years bemoaning the lack of a modern rock station in Kansas City, at least until KLZR from Lawrence and then KISF came along. By that point, I had been out of radio for upwards of 10 years, but still should have had a better comprehension of why Kansas City radio operated the way that it was. I still hold the opinion that the radio choices on offer at that time and place were stale and pedestrian, but then again, I felt that the Kansas City suburbs, to which these stations seemed to be appealing, were also stale and pedestrian. I still rant about the awfulness of KYYS occasionally, but it's gone and the effort to revive it fell flat.
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The revival effort lives on: KYSJ - St. Joseph, MO
I listened to it on air this weekend and it was all just automated with Joe Kelly (the voice of the original KY) liners and a “Double Shot Weekend”. I wouldn’t even have known it was streaming without Googling, since they didn’t promote their website on air this weekend.

KLZR was great (until Zimmer bought them and flipped The Lazer to Top 40 a year afterwards), but they didn’t target KC, they went for Topeka ads, their former PD told me. There was also 107.3 The X, but it didn’t last long enough because their signal wasn’t that great like it is now.

As far as Live 105 goes, I listened to them when I was in SF in the mid 90s and they were great, but there was a lot more new alternative music then as others have mentioned. If it’s all automated, they‘re shooting themselves in the foot from the start.
 
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radiofan2023 said:
The revival effort lives on: KYSJ - St. Joseph, MO
I listened to it on air this weekend and it was all just automated with Joe Kelly (the voice of the original KY) liners and a “Double Shot Weekend”. I wouldn’t even have known it was streaming without Googling, since they didn’t promote their website on air this weekend.

KLZR was great (until Zimmer bought them and flipped The Lazer to Top 40 a year afterwards), but they didn’t target KC, they went for Topeka ads, their former PD told me. There was also 107.3 The X, but it didn’t last long enough because their signal wasn’t that great like it is now.
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No doubt focusing on K273BF and not the AM signal, which does make it into Kansas City. Eagle is a good operator but this feels like a throwaway. The 1270 signal hasn't had much going for it for years.
 
Mark Roberts said:
No doubt focusing on K273BF and not the AM signal, which does make it into Kansas City. Eagle is a good operator but this feels like a throwaway. The 1270 signal hasn't had much going for it for years.
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Yeah, 1270 was how I found it just scanning around one day. It sucks that they can’t get a higher powered translator to get into KC.
 
radiofan2023 said:
Yeah, 1270 was how I found it just scanning around one day. It sucks that they can’t get a higher powered translator to get into KC.
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St. Joe is just too close to Kansas City to have many FM signals of their own. For years, on FM, all St. Joe had for a local station was KKJO. Of course, many of the KC stations can be heard there.
 
At about 7 this morning, the stunt shifted to include a random assortment of Bay Area-related songs and clips; didn’t last long as it went back to music. Might repeat again in the next few hours.
 
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Format changed reported by All Access:

www.allaccess.com

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...
www.allaccess.com www.allaccess.com

And RadioInsight:

radioinsight.com

Live 105 San Francisco To Return Monday - RadioInsight

Audacy Variety Hits “105.3 Dave-FM” KITS San Francisco is in stunt mode. While the station continues with its regular music, most of the “Dave-FM” imaging has been wiped from the station with mostly cold segues and occasional promos counting down to “T-Minus 3 Days” with clips spotlighting the...
radioinsight.com radioinsight.com
 
It repeated at 10 am. I think it is actually repeating at the top of every hour and then going back to Adult Hits until 10:53 am.
 
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speer360 said:
Last song on Dave FM was San Francisco's own Journey -Any Way You Want It
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Got the last few songs written down for the curious.

Beach Boys - “Kokomo”
Prince - “Kiss”
The Smashing Pumpkins - “Today”
Madness - “Our House”
Eagles - “Life In The Fast Lane”
Bruce Springsteen - “Glory Days”
Love and Rockets - “So Alive”
Journey - “Any Way You Want It” (last song)
 
Seems like they are playing mostly playing a mix of Classic Alternative tracks so far but they seem to be including some currents with a heavy focus on 80s and 90s Alternative as they state that they will play new music too. Ironically, they are doing a montage of San Francisco hits after a few songs just to introduce the format after the format change.
 
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