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Mike Kaplan named PD of WRFF
- Thread starter atthestars
- Start date
Sadly the green puking emoji is missing from the available responses on this site.
How, in your opinion did he ruin it in NYC?
And that was more than a lifetime ago. It’s…what’s less relevant than irrelevant? 😉😉
Playing Olivia Rodrigo and Machine Gun Kelly isn't Alternative.
Before the dude even got here, I've heard Harry Styles on 104.5, so don't worry about it: They already play stuff that isn't Alternative!
wibgradio99
Banned
The mindset of most posters here....WUMB oh bad ratings with alot of good competition but making money not going anywhere, WRFF better ratings only game in town, oh they are doing poor they should flip.....and don't give me that advertiser friendly jargon
Neither are going anywhere.
Is "idiot" jargon?
Will 104.5 adopt the "Two Minute Promise" where the music gets interrupted four or five times an hour for commercials, and where listeners get treated to prolonged, overbearing, heavily redundant imaging speaking to that fact at least seven or eight times hourly?
Will 104.5 hire a guy who got a 0.8 share in Minneapolis to do mornings?
Will it ignore quality new releases from core format artists and also avoid tried-and-true gold from some artists that are usually considered format staples?
(These are a few of the ways 92.3 was misprogrammed.)
Will 104.5 hire a guy who got a 0.8 share in Minneapolis to do mornings?
Will it ignore quality new releases from core format artists and also avoid tried-and-true gold from some artists that are usually considered format staples?
(These are a few of the ways 92.3 was misprogrammed.)
I think that was more of a David Field thing than Mike Kaplan. You already know the answer to question 2 is a no.
Trick question, since there really haven't been "quality new releases" in this format in a while.
I think Kaplan is on a short leash. Everyone at iHeart knows his weaknesses.
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If you mean the fact that in most markets Alternative Rock is not a favorite with major accounts and agency buys, that is a fact. Almost all alt stations get a lower share of revenue than their ratings audience share would seem to merit.
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The mindset of most posters is a baseline understanding of business and that advertisers are the source of the cash.
Clearly not all, though.
Although for WUMB, which has been dragged into the current conversation, you can substitute "donors" for "advertisers." And WUMB is not remotely similar to WRFF. It's an alt-country-heavy AAA station, not an alternative rocker.
I think the previous poster meant WUMR which is a low rated Spanish CHR in Philly. Posters here cite that station a lot because it replaced The Breeze.
He wasn’t even referring to WUMB. He rails pointlessly (and without the benefit of common sense) against WUMR, but he apparently can’t even type the actual letters sometimes.
I'm a bit surprised by that remark only because that seems to be a little too technical of a programming detail for the CEO of the whole company to involve himself.
That said, it wouldn't shock me completely if that was Field's call since one could argue that was more of a sales strategy than programming strategy.
Here's an interview with Field from almost 10 years ago in which he explains the 2-minute promise:
KNDD's spot-load test shows promising early results; Entercom CEO David Field comments - RAIN News
In June we reported on Entercom-owned Seattle station KNDD's experiment in dramatically lowering its broadcast ad load. the station started a "Two minute promise," in which no spot break would exceed that time, and each hour would be capped at six minutes. Today, the first signs of success for the…
rainnews.com
Kaplan was not the reason Alt 92.3 failed. The first few months under Michael Martin's leadershup were misguided musically and presentation-wise.
You can arguably blame KROQ on him, but how much of it was him being made to be the scapegoat for decisions above him (ie letting go of Kevin, Allie & Jensen and how it was done) depends on who you ask. Prior to this run at Audacy, every Alternative station he ran over-performed.
He's not making a morning show change. He was the one who brought the Woody Show to KYSR Los Angeles and built it into something iHeart could syndicate nationally. He and Woody worked together at Nassau Broadcasting in New Jersey in the early/mid-90s.
Under John Allers, WRFF succeeded because "Radio 104.5" continued the tradition in the market set by WPLY of having a Pop Alternative lean making it more female or office friendly than most Alternative stations in the country. When he was let go and it was rebranded as "Alt 104.5", it was put more in line with the rest of the company's stations in the format. Kaplan has done both variations of the format during his career and the company obviously sees that WRFF needs a stronger leader by bringing him in, so watching the music and imaging will be the key to whether he's being given enough control to make the station more sellable again.
You can arguably blame KROQ on him, but how much of it was him being made to be the scapegoat for decisions above him (ie letting go of Kevin, Allie & Jensen and how it was done) depends on who you ask. Prior to this run at Audacy, every Alternative station he ran over-performed.
Kaplan developed the two-minute promise during his first run at Entercom at 107.7 The End where it helped grow the ratings immensely.
He's not making a morning show change. He was the one who brought the Woody Show to KYSR Los Angeles and built it into something iHeart could syndicate nationally. He and Woody worked together at Nassau Broadcasting in New Jersey in the early/mid-90s.
Under John Allers, WRFF succeeded because "Radio 104.5" continued the tradition in the market set by WPLY of having a Pop Alternative lean making it more female or office friendly than most Alternative stations in the country. When he was let go and it was rebranded as "Alt 104.5", it was put more in line with the rest of the company's stations in the format. Kaplan has done both variations of the format during his career and the company obviously sees that WRFF needs a stronger leader by bringing him in, so watching the music and imaging will be the key to whether he's being given enough control to make the station more sellable again.
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