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October 2023 San Jose Radio PPM Ratings
- Thread starter HenryOchs
- Start date
KQED not showing up at all is surprising
I think this has been discussed before. They don't buy the embedded market book for San Jose, only the full market SFBA book, thus they don't appear in the SJC breakout..
Thanks for reminding me
I noticed in both the SF/SJ books that 99.7 Now (KMVQ) is dominating over Wild 94.9 (KYLD) and 106 KMEL.
Back when I was going to school and listening to hit radio in the 2000s, there was a lot more distinction between different music styles, so you had to change stations to hear pop punk, rap, boy bands, and such.
But today, 94.9 and 99.7 hardly have much difference now that a lot of hit music has influence from rap or uptempo genres. This was Wild 94.9's chart from early November 2005 when I was starting high school - it was all rap, R&B, and party music, fitting with its slogan at the time "The Bay Area's Party Station". Today, 94.9's tag is "The #1 Hit Music Station", and it plays mainstream pop like Harry Styles, Taylor Swift, and Miley Cyrus that wouldn't have been considered back in '05.
Regarding KMEL's ratings struggles, stations like KMEL are competing with online sources that provide a wider variety of music without censoring the bad words - especially TikTok.
And, for their purposes, they can buy the San Francisco book and then run reports just on the one county for San Jose and get the same results with no added cost.
Generally, buying the embedded market is a cheap way for limited signal stations to get the book. They don't get the full market, but since they don't cover it anyway, they don't need it. The fuller market signals buy the full market book, but not the embedded market because they can do any kind of geographical extraction they need from the full book.
Can any explain by you guys keep saying books?
For me books mean paper or hardback
For me books mean paper or hardback
Does your computer have a word processor app, like Microsoft Word or OpenOffice? Notice that weird icon up near the top that you click to save your work? That's a Floppy Disk. A floppy disk. Care to guess how many decades it's been since anyone was using floppys? Hint: those "clamshell" disks were introduced in 1984 (by Apple) and got discontinued around the turn of the century. And yet many programs still use them as a symbol/icon to indicate saving the active file to disk.
I write that long explanation because talking about "the book" is similar. Almost everyone knows what meant when you mention "the book", even though it hasn't been delivered to subscribers in book form for many years. (David would have a better idea how many years it's been.) It comes as data that can be read, interrogated and reported on via software. But the shorthand term is "the book" because that's what it was for many years, until the Portable People Meter was introduced and obsoleted the need to deliver the results in book form.
Why don't "record companies" press vinyl "records" any more?
Why do we "tune in" a radio station when the selection of stations is digital?
Why do hotels give guests "keys" when they have used electronic cards for about two decades?
Why do we use the QWERTY keyboard when that layout was designed principally to avoid mechanical keys from jamming together?
Why do we call it a "keyboard" when there are no keys to pop up and make an impression on a sheet of paper?
Tradition and custom and habit!
The printed book disappeared before the PPM was introduced. I have a 2003 printed book, but am not sure if that was in the last year or so of the printed books or not.
The PPM, which began experimentally in Philly in 2002, was never issued in printed form. For the first few years of Philly, I got the books on CDs, and then the Houston "trial" from around 2005 to 2008 was in downloadable form for those of us who were on the test process committee.
It doesn’t help that KEZR in San Jose also flirts heavily with CHR music. They’re a lot closer playlist to 99.7 then any other station in the market.
When's the last time a football coach who said he'd "looked at the films" of his team's last game looked at actual films?
There are tons of those anachronisms out in the wild, once you open your eyes and see them.
I mentioned floppy disks. Many programs still use an icon of a paper file folder to represent the Open File command. Every modern browser has some version of a tab for quickly switching pages. Even the term web page is a throwback to paper. My email program has a garbage can icon for trashing unwanted messages. The Windows operating system uses a recycle bin for deleting unwanted files and folders, and MacOS uses an office wastebasket. And that's just looking at my desktop. (Desktop? Another one.)
If I hunt around a few minutes more, I'll probably find some program still using a punch card to represent something or other. Their shelf life expired almost 50 years ago. I haven't punched a card since college. Most of you have never actually touched one of those, but they live on in software iconography.
Radio corollaries might be the teletype "wallpaper" than many news stations (like 1010 WINS) continued to use for many years after those big black behemoths disappeared onto some scrap iron heap. Potting up (or down) an audio source, when those potentiometers on old Gates-style boards started disappearing in the 70's and were largely history by the end of the 80's. "Roll tape!" is another one, only these days the phrase is only applicable to sealing packages.
Gotta be a bunch more.
And yet Wild call them self's 1 Music Station
The final printed books were issued for the Winter 2006 survey. Arbitron/Nielsen continues to make the "books" available in PDF form for subscribers, so if you were so inclined, you could download the entire PDF and print out your own book, but I highly doubt anyone is doing that at all.
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