According to post #2, they're tie for 4th 18-34, tied for 3rd 18-49. That's not bad considering how much 90s music they play.
I'd guess the sweet spot for them is around 40.
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October 2023 Bay Area Radio PPM Ratings
- Thread starter HenryOchs
- Start date
According to post #2, they're tie for 4th 18-34, tied for 3rd 18-49. That's not bad considering how much 90s music they play.
I'd guess the sweet spot for them is around 40.
Woah, they are doing real good. They have a 4.0 share and are in the Top 5 for numerous demos.
Maybe if there is another CHR station in the future they may go back to Rhythmic CHR and change the slogan back to "The Bays Party Station" which is unlikely as it would have heavy overlap with KMEL. If it does go Rhythmic CHR it will probably be the broad-based direction a lot of these stations did in the early 2010's to avoid the overlap unlike most Rhythmic CHR stations today which lean more toward hip hop including the WiLD stream on the iHeartRadio app which had a broad-based direction until they changed their slogan to "Hits and Hip Hop". It is unlikely that KMEL will flip since their ratings are high despite the extremely inappropriate lyrics they have to filter out on the station and it is an Urban Contemporary station. 98.1 will likely remain "The Breeze" for many years even though if it did flip back to Urban AC or Rhythmic Oldies it wouldn't overlap much with WILD or KMEL since it would either be strictly R&B classics or R&B currents and classics. 98.1 will likely remain "The Breeze" since it has very high ratings right now anyways and 103.7 will likely continue to do the 80's+ music. WILD 94.9 has very low ratings and they could make changes like this to try to gain traction toward KMVQ but more likely it will add more gold CHR titles instead of going Rhythmic CHR to avoid overlapping with KMEL which has an Urban Contemproary format.
TikTok is indicating that the Zoomers are interested in 90’s/00’s rock (both the heavier and more hipster-y stuff here) and modern rock as well (both the heavier and more hipster-y stuff as well). It will be incredibly interesting if Zoomers are finding consensus with the same songs that ripped Alternative apart for the last twenty years as well as the new batch. Linkin Park or The Strokes, Lovejoy or Bad Omens, boygenius or Paramore, it doesn’t seem to matter to them, at least as much as it did to Millennials. If alternative radio can capitalize on this increased interest and possible consensus forming, the format may be in surprisingly good shape in many markets for the next ten years.
It helps FM radio is still free with the cost of living continuing to get worse.
A new record high for 105.3 MHz, and 99.7 now has triple (!!!) the AQH share of Wild.
radioinsight.com
San Francisco
Nielsen Audio PPM Monthly Ratings San Francisco (Market #6) Population: 6,600,600 Black: 430,500 – Hispanic: 1,605,200 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...
radioinsight.com
Musically I don't see much of a difference. Both stations are still playing a 2 year old Harry Styles song as a current.
The difference must come from personal preference and presentation.
As for Live, I also don't see much that's unique except for a more-music morning show.
If you want unique, you're going to have to go to the first 19 channels on the FM dial. The Bay Area's time of being a place of radio experimentation and innovation has been over for at least a couple of decades if not more.
Regarding KITS, the Live 105 brand was beloved but had become tired; Entercom/Audacy replaced it with a cheap format that became thoroughly detested locally (as shown by the constantly sinking numbers), and brought back the beloved brand with some tweaks. It really is an alterna-hits station now along with some cheeky positioning that's a part of the Live 105 heritage, but this isn't the first time KITS has been reinvented within the space of alternative formats. It's not bad, which is about the best that can be said for anything in 2023.
I'd be interested in hearing a further explanation of that logic. It seems bizarre to me.
Keep in mind that the music community was far more active back then. Now the audience for that music is less interactive, and more sedentary. So it works for the now-older people who remember those songs.
It'll be interesting to see what happens when KEXP comes to town. They're a more active station, and they program to the type of people who listened to KFOG in the 80s and Live in the 90s, but are still active with new music. That's a very different crew.
What will be equally interesting is to see if KEXP can bring KFOG listeners back to radio while also catering to a younger, more diverse audience. Not that KITS is particularly diverse but it did have a younger appeal, which probably now translates to middle-aged appeal - the "now-older" people to whom you refer. I didn't perceive a lot of intersection between KFOG listeners and KITS listeners; there seemed to be something of a generation gap between those two sets. KFOG was more for the gray-ponytail crowd.
That's what they did in Seattle. But the fact is that they don't have to cater to younger audiences at all as long as the aging hispters are willing to support the station and attend their events. The great part about non-com radio is the demos don't really matter.
If that's the case, my guess would be that Live 105 wouldn't be affected much at all. It depends on where the KFOG audience dispersed to. Now that would be interesting research to see. Maybe Bonneville did that for "Highway 1 Radio" but its potential reach is even more limited than KEXP's will be.
It depends on the person. There may be people putting up with Live now, but wish it would take more risks. KEXP will take more risks. They're doing all day the things that Live does only on Sunday night. So does that push Live to go outside the comfort zone? Based on Seattle, the answer is no.
Definitely not right away. "Why mess with success?" would be the likely rejoinder.
Regarding comfort zones - One thing that those outside the Bay Area are unlikely to realize is how much the culture has changed since around 2009. It's far more tech and business-oriented, almost a monoculture at times, with the people that made the city interesting - artists, musicians, artisans, etc. - largely priced out or hanging on by a string. And there were parts of the Bay Area that never were that interesting to start with (hello, Livermore!). KEXP won't reach most of those areas, but will there be enough people who are open to what KEXP has to offer? It also depends on how KEXP defines success. It's unlikely to define success in the manner that a commercial operator would.
"This is a developing story. Check back for updates."
Keep in mind that the revelation of the PPM is that the average person uses 6 or 7 radio stations over a several week period. While some of that is "accidental" such as the station you heard at the convenience store, there is more than one favorite for most people... in many cases this week's most listened to station is not next week's one. So the KFOG audience likely just settled on the other stations they liked without trying to find a "new favorite"... because most listeners have several favorites to begin with.
Fair request.
Alternative and hip-hop were each very popular genres in the 90s. People in my age group who avidly watched MTV in the 90s often liked both.
Middle aged Caucasian adults who find current hits driven stations unappealing, AC stations too boring, and Classic Rock stations too old are good candidates to patronize either library-driven Alternative or "throwback" hip-hop.
That's pretty true, and MTV was an early believer in both. However they also mixed in a lot of boy band pop during that time. I think the first time I heard BSB was on MTV.
That won’t do anything.
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