Citadel got a lot of albatrosses buying ABC Radio, much like Entercom did with CBS. ABC was worse with the inefficient, small clusters and large amount of AM’s but wasn’t nearly the size of CBS.
When Entercom bought CBS, they got some high billers with the all-news stations, but they’re also very expensive to operate and face declining demographics. The cost savings measures Audacy has tried to implement (like we saw across the alternative and country formats) seemed to be quick knee jerk reactions that didn’t always work out well. When the company inevitably has to cut costs further, I’m not sure how well they’ll be able to mitigate the impact on the on air product. iHeart has worked on nationalization methods to save costs for two decades. Audacy tried to set it up overnight. They could have worked on nationalization efforts to cut costs as soon as they got the CBS stations, but next to nothing changed until they had to do something. They kept spending money on podcasting.
When Entercom bought CBS, they got some high billers with the all-news stations, but they’re also very expensive to operate and face declining demographics. The cost savings measures Audacy has tried to implement (like we saw across the alternative and country formats) seemed to be quick knee jerk reactions that didn’t always work out well. When the company inevitably has to cut costs further, I’m not sure how well they’ll be able to mitigate the impact on the on air product. iHeart has worked on nationalization methods to save costs for two decades. Audacy tried to set it up overnight. They could have worked on nationalization efforts to cut costs as soon as they got the CBS stations, but next to nothing changed until they had to do something. They kept spending money on podcasting.