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KRLD
- Thread starter Mrbiglott
- Start date
Probably. Just look at WINS and KNX. It would be wise to move it to FM.. But it looks like 'BAP beat them to the punch.
That's what blocking WBZ's move in Boston. What happens when the geezers die off and no one is listening to AM anymore?
KMVK (107.5) is the obvious choice, but our good friend David will have sound reasons and demographics as to why that won't happen.
Isn't KRLD all block programming, all weekend? That doesn't translate to FM.
Isn't WBZ still a good enough performer with a signal better than any other AM in town?
I'd have to think that, given the station's substantial overhead and legacy in the market, management is deeply attuned to whenever to pull the switch and move 1030 WBZ to FM. Until then, just ride out the wave on AM as much as you can.
What I've seen is that iHeart is very reluctant to do the FM simulcast thing. They have several AMs with FM translators around the country, including KOA in Denver and WLW Cincinnati. When they moved KJR Seattle to FM, they put a satellite sports format on the AM. I may be missing a full simulcast somewhere, but I don't see one.
On the other hand, there are several examples of Audacy doing simulcasts, in NY, LA, CHI, and more. They would rather do the simulcast than spend money on a distinct format on FM. So it's possible, except they may be making good money with KMVK.
Outside of the few standalone FM talkers left like WRNO and WTKK, the only AM/FM simulcast I can think of in the iHeart stable is WERC AM/FM in Birmingham, and that wasn't a continuous simulcast (the AM originated a translator-fed rock format as WVVB for a few months in 2011).
All-news and talk radio are not a linear comparison. All-news stations, especially the Audacy group, are deeply labor intensive and have been in the format largely since the 1960s, and they have varying degrees of need/demand to be on FM. I'm trying to think of a large-market Audacy AM talker that has a full-power FM simulcast.
I'm not sure I'd call KRLD a talk station. It does all news on the weekdays, and runs Dave Ramsey in overnight. It's more news than KDKA or KMOX, but less than WINS or KNX.
I could see a small argument to say Audacy could eye 98.7 or 100.3 for a KRLD Simulcast given the format overlap. Though the demo for each station is a bit different...
KMVK is the odd duck out in the cluster being the only non-english station on the roster. However, KMVK in its current state does allow Audacy to tap the Hispanic market which has advertiser dollars that would be otherwise unavailable. There's a lot of leverage with that one station. The question is, is that enough to keep it going?
KMVK is the odd duck out in the cluster being the only non-english station on the roster. However, KMVK in its current state does allow Audacy to tap the Hispanic market which has advertiser dollars that would be otherwise unavailable. There's a lot of leverage with that one station. The question is, is that enough to keep it going?
Audacy LA has both KRTH Classic Hits and KCBS Adult Hits
Both CBS Radio and Entercom, even pre-merger, were very pro-spoken word on FM. Hubbard and Bonneville are (were) as well. iHeart and Cumulus have been much more reluctant to simulcast anything (sports excluded for especially Cumulus in some cases) on FM other than translators. I think in this case, Cumulus has a decent signal with 93.3 but they can’t seem to find success with it, at least what they have tried or believe would work. So at this point there likely isn’t much of a revenue stream being cut off, and it may keep WBAP from losing as many listeners as AM continues to decline.
There’s a fair amount of overlap between 98.7 and 100.3. My uneducated assumption has been that the whole “Spot” thing on 98.7 could eventually lead to Audacy either divesting 100.3 in a deal with EMF or putting KRLD on it. They would easily save money on the Jack branding, and save/redirect the audience to 98.7 which can be tweaked to make the tent a little bigger for some Jack listeners. Maybe Audacy will never change either. Who knows. Perhaps they’ll just let KRLD run its course on AM like they seem to be with WCBS in NYC.
KRLD and WWJ are Audacy’s final all news or semi all news stations not on FM outside of the well discussed WCBS in NYC which they’ve made pretty obvious will not have an FM home, at least any time soon. I believe they’re keeping the 98.7 frequency in Detroit warm to eventually simulcast WWJ on once they feel something needs or has to be done. I’m sure they’ve looked at KRLD and the Dallas cluster.
Absolutely. The reasoning for that is that a lot of cluster sales are "packages" or combo sales of multiple stations with one rate for 2, 3, 4 or more stations sold in one buy. It's hard for an advertiser not to like doing just one or two buys that cover big pieces of a single market.
I discovered this in the later 60's when I would get lots of 3 and 4 station buys for my cluster in one market. When I'd call on agencies, I'd often get right in to to media director's office while owners of single stations would sit in the lobby for hours... and not get on the buy anyway!
Audacy seems to be keeping KSPF in the 70s and primarily 80s, unlike KRTH which isn’t afraid of the 90s and is one of the most “aggressive” classic hits stations they own with playing newer hits, and it seems to overlap even more with KCBS than KSPF/KJKK. So who knows.
What they seem to be doing with WCBS is use it for WFAN play by play overflow.
Few months ago, I would've predicted KRLD ending up on 103.7 ( keeping the KVIL calls like KCBS/KFRC-FM in SF). Now I'm guessing 100.3 if it doesn't end up as K-Love
Here's how I believe things would go if KRLD were to launch a simulcast on FM:
1. The Spot starts adding a bunch of songs from Jack.
2. La Grande moves to 100.3, Jack listeners redirected to The Spot.
3. KRLD launches a simulcast on 107.5.
1. The Spot starts adding a bunch of songs from Jack.
2. La Grande moves to 100.3, Jack listeners redirected to The Spot.
3. KRLD launches a simulcast on 107.5.
I don't get this at all. Why would Audacy screw with a station that's their #1 in Dallas, cuming almost 1 million people, by adding songs from a much weaker station? Makes no sense. People listen to Jack for its low-key presentation. Very different approach at The Spot.
So you totally screw up the Dallas cluster just to simulcast a much older skewing station on FM. How does this make sense?
KRLD is doing just fine on AM, just as WCBS is doing just fine on AM. Why would anyone want to screw it up?
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