In quite a few markets I have been in I have been able to use progressive and advanced engineering as one more arrow in the quiver to beat competitors.I've worked for Alpha. In my experience, and the Alpha markets I worked in, they rarely even made sure their analog transmitters were kept updated. Updating studio equipment was not much better with Alpha. Night and day difference between working for them (when it came to engineering) and Saga. I really do think some stations (and station groups) are barely getting by these days. Alpha also really missed the boat on scoring some translator frequencies in the markets I worked, which were quickly scooped up by other local radio stations.
So many broadcast executives don't understand engineering at all, and many hide their ignorance by pretending that tech does not matter.
Back when stations spent on promotions and ad campaigns, it amazed me that a station with outdated gear, the FM antenna on the wrong side of the tower, antiquated processing and the like would spend tens of thousands on a promotion but not have a UPS at the transmitter site!
