I‘m no gambler, but would feel safe betting there’s a damn good reason that won’t happen.
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WCBS-FM Schedule Shuffles
- Thread starter AceBiscuits
- Start date
Worth mentioning that a handful of those songs listed are already in rotation.
Will they let Bill Lee Be Bill Lee at night or will he be forced to the same Bland Routine Joe Causi was forced into. ?
You mean "it did not pass the music test"?
He’ll get right on that…Jesse Addy, welcome aboard. You're now the WCBS-FM weekday afternoons at 3-7PM.
Time to add songs like:
Mr. Mister's Kyrie
Journey's Who's Crying Now?
Bon Jovi's Bad Medicine
Michael Jackson's You Rock My World
Madonna's I'll Remember
U2's Beautiful Day
Edwin McCain's I Could Not Ask for More
Patty Smyth and Don Henley's Sometimes Love Just Ain't Enough
Gloria Estefan's Live for Loving You
Cher's I Found Someone
Pat Benatar's Invincible
Aerosmith's Rag Doll and Jaded
Santana's Maria, Maria and The Game of Love
Don Henley's The Heart of the Matter
Tina Turner's The Best
Heart's Never
Sting's Fields of Gold
Marc Anthony's I Need to Know
Bryan Adams' Have You Ever Really Loved a Woman?
Nicki French's Total Eclipse of the Heart
Celine Dion's That's the Way It Is
I’ve been surprised by many things in my life. Celine Dion’s melodramatic songs testing well enough with the target audience here in 2024 to earn a spot in a classic hits rotation would be up there among the big ones.
Soft AC is the only format she still has a presense.
I enjoyed listening to Jesse Addy when he was the bridge between Scott Shannon & Fox & Annie. I know it’s only day two but it seems Like They Tightened up the Format on his afternoon show.. He sounded rushed with everything he did. How will he connect with a younger crowd ? When he only gets 4 words in at a. time ?
Jesse Addy Joins WCBS-FM For Afternoons; Broadway Bill Lee Moves To Nights
Audacy Classic Hits 101.1 WCBS-FM New York has announced that Jesse Addy will join the station as Music Director andradioinsight.com
TL;DR - WCBS-FM is shuffling its weekday schedule, seeing Jesse Addy slide into afternoons, with Broadway Bill Lee shifting to nights. Joe Causi will move into a fill-in role. Both Bill and Joe have been in those dayparts since the station's relaunch in 2007.
Reading between the lines: "retirement transition" comes to mind, while also keeping the personalities in key dayparts on the younger side.
The research on GenZ is they're impatient. You need to be brief and punchy to make an impression.
The longer you talk, the slower the pace, the older the demo becomes.
BTW that was the formula used by Boss Radio in the 60s. Quality, not quantity.
That was how Drake and Jacobs beat KRLA and KFWB in the 60's: "whatever you need to say, do it in very few words and roll the next song."
The idea was that DJ talk was not like a conversation over a meal at Howard Johnson's (remember them?) but like a drive-in order at Bob's Big Boy.
Alright didn’t know that. Thanks 😊
Then why is radio still running :60 second spots, and 12+ minute commercial breaks? Tiktok, YouTube et al know how to run effective :05 to :15 second ads, two at a time at the most, and you can skip the second one after the first :15 seconds.
Here's a clue, it's not the length of the DJ talkovers that's driving young people away from radio.
You don't see many :60s any more. Except in older targeted formats like news and talk.
You have long breaks because it's the only revenue stream and people want to get paid. Ad time is sold to the advertisers, so its their time, they're responsible for it, and it's up to them to hold the audience through their spots. Not me. We're only responsible for OUR time, not theirs.
Honestly it's probably way past time for the radio business to re-think it. But they won't because "that's the way we've always done it".
Selling time destroys radio. It attracts the worst messaging and you all know what I'm talking about. The long breaks are unsustainable in the face of modern competition, and that becomes more true each year. The business is in a death spiral and no one will step up to do anything about it.
Who is THEY?? There is no minister of radio, and radio is not one thing. You want radio to rethink? Give me another revenue stream. Can I sell your personal information the way YouTube does? Will you give me your credit card number the way you do with Sirius? I need another way to make money from you. Listeners are the ones killing radio by using big tech.
Here's the truth: The big companies already know the days are over for towers & transmitters. That's why they're all investing in non-broadcast alternatives.
Not true. If no one sold time, then all of radio would become religious. No long breaks there. Just preaching.
If I had all the answers I'd be rich. But then there are a lot of rich executives in the business who don't seem to have the answers either.
I would like to see less of the worn-out strategy of stations/groups aiming for the lowest common denominator and then selling "time" to the worst hucksters preying on the low intellectual level of the audience that strategy attracts. How about raising the quality of the programming, attracting a higher quality audience who may actually become fans of what the station stands for, and then sell sponsorships, not time, to good companies that want to be seen as supporters of that? Be involved in the kind of messaging that will entail.
NPR does this, but it's part of their noncom license terms and the content of the sponsorship messaging is limited by FCC rules.
iHeart is dabbling with this on a commercial level selling sponsorships as opposed to just ads on its Black Information Network. I think this is the kind of direction things have to go on a wider basis. 12-minute breaks full of debt relief, bogus supplements and scam charities is not sustainable. Especially not when -- as has already been mentioned -- younger audiences are using platforms that do not make them sit through 12-minute breaks of that crap.
Blame the user. Always a great strategy.
But they're not all doing that. One big corporation is. The rest are not in the same league. A lot of them use TuneIn which isn't even part of the traditional radio industry, let alone their own company. That's not "investing".
Besides, we are still talking about a business that involves towers and transmitters. While diversifying that model is indeed wise, the industry still needs to solve the problems on the on-air side because they are real.
Not true. The lack of vision and innovation by failing broadcasters is what will lead to that.
The problem is that such a system does not work in ad-supported media. It ain't called "mass media" fer nuttin'.
Companies like to have ad campaigns that reach the largest number of possible consumers, not the "nicest consumers".
As to "intellectual level" all I can say is that I'm college educated and from a family that, among other things, helped found the Cleveland Symphony. But I grew up loving Mad Daddy and Top 40, loved CCR and the Rolling Stones and went on to build Top 40 stations and the equivalents of country and album rock stations over the years. I never thought that neither I nor the music was of a "low intellectual level".
And there is a percentage of each market that wants that, and they are well served by a variety of NPR affiliate stations. That void is filled, irrespective of how it is financed.
And that service has nearly zero audience, and is a reaction to Black Lives Matter movements and civil unrest and strife. It is a public relations move and worthy of commendation, but it is not going to be a profit center. And advertisers buy into the "cause" and not to sell anything.
That is the case with talk stations as they appeal to over-55 listeners that agencies don't seek. So they find other accounts. It is not what you hear on Urban or CHR statioins.
Yet 85% of Americans use radio.
It's called NPR and PBS. But they don't play music because they discovered music taste is individual.
I've offered our advertisers these kinds of top of the hour sponsorship things, and it doesn't fit their goals of multiple impressions. Repetition is what sells their products. So once an hour doesn't work for them. It's their money so they make the rules.
Garth is doing this on his Tune In channels, but he's also supplementing them with his own money.
You see how popular it is. I thought you said nobody has any ideas.
I told you it was the truth. You can't handle the truth.
Radio is not a hobby or a part time thing for me. I've given it lots of thought. I've had the chance to try all of my ideas.
How about you?
I believe many of the sales managers and industry leaders know they have a big problem with the commercials but their short-term view is it's making them rich as things stand right now.
It seems to me many of them are approaching retirement age and they're going to ride that train as far as it takes them and jump off with their money bag before it crashes.
It seems to me many of them are approaching retirement age and they're going to ride that train as far as it takes them and jump off with their money bag before it crashes.
I'm still waiting for your alternative revenue stream. One that advertisers will accept.
You have to give THEM something. Public broadcasting gives them a tax break. BIN gives them a positive image with minorities.
You want them to spend their money so you can hear your music for free. There's nothing in that for them. And it's their money,
That's what this is all about. You want benevolent billionaires buying radio stations and letting you program them. Let me know when it happens.
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