Tampa-St. Petersburg-Clearwater Radio Ratings: January 2024

[pjc1961]

Covering the survey period from Thu. 1/4/2024 thru Wed. 1/31/2024, age 6+ overall:

Tampa/St. Petersburg

Nielsen Audio PPM Monthly Ratings Tampa/St. Petersburg/Clearwater (Market #16) Population: 3,006,600 Black: 370,500 – Hispanic: 627,100 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio...

radioinsight.com

OR

https://ratings.****************/content/arb087

OR

https://www.urbaninsite.com/wp-content/uploads/2024/02/TAMPA-ST.-PETERSBURG-CLEARWATER.htm

Top 5+ demo rankings analysis from Research Director, Inc./XTrends will be available on Fri. 2/23/2024.

 

[pjc1961]

Top 5+ demo rankings analysis from Research Director, Inc./XTrends:

RADIO RATINGS ROUNDUP, JANUARY 2024, Part IV | Research Director, Inc.

“Oh, the weather outside is frightful …” – yeah, we can bury that lyric until NOVEMBER or so. Our long national holiday nightmare is over as

researchdirectorinc.com

25-54: 1. WHTP (up from #6T) 2. WXTB (up from #6T) 3. WMTX 4T. WLLD
_______ 4T. WDUV (down from #1) 6. WQYK (down from #3) 7. WCIE
18-34: 1. WDUV 2. WQYK 3. WLLD 4T. WMTX 4T. WXTB
_______ 8T. WCIE (down from #5) 8T. WFUS 8T. WHTP
18-49: 1. WDUV 2T. WLLD 2T. WXTB (up from #6) 4. WMTX 5. WQYK
_______ 8T. WCIE (down from #5) 8T. WFUS

 

[101.9 La Kalle]

WYUU dominating the Spanish language competition in Tampa, nothing new there.

WSUN dips from 1.3 to 1.2.

WRUB continues failing, but it's not doing as bad as WYUU-HD2.

 

[RMarino]

I wonder if iHeart has considered moving Rumba over to 95.7. The Beat’s numbers are not getting any better.

 

[101.9 La Kalle]

I wonder if iHeart has considered moving Rumba over to 95.7. The Beat’s numbers are not getting any better.

Maybe WRUB goes back to having Jacksonville as the main priority while keeping the Tropical/CHR format so WBTP can flip to Rumba?

 

[101.9 La Kalle]

Maybe WRUB goes back to having Jacksonville as the main priority while keeping the Tropical/CHR format so WBTP can flip to Rumba?

Sorry, I slipped up here. I meant to write Sarasota.

 

[byron]

WRUB/106.5 + it's TX would be a great spot for IH to try the MIA Magic format on the area, just obviously with a better name for the market.

95.7 would be a more brazen place to do that, perhaps for seriously competing against 92.5 and 97.1 with dial position and slightly better in-market signal penetration.

95.7 would be where I'd expect them to try and retool the format to compete with 101.5.

WFLA AM meanwhile still sits with TXs only and has been trending up...

Byron