Didn't Mohegan Sun own a station called The Wolf?
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What's next for 103.1 in Central Long Island?
- Thread starter MarkW
- Start date
I don't like "bro country."
It's a classic rock station. It's actually owned by Cumulus, but "powered by Mohegan Sun" (whatever that means)
Means Mohegan Sun paid for its name to be mentioned. Same as an ad. You hear "powered by" a lot on sports stations. Every time there's a break on Yankees games on WFAN, John Sterling will say "You're listening to New York Yankee baseball on the WFAN Yankees radio network, powered by Jeep." A local example for me up here in Vermont is country station WXXK Lebanon, NH, which will add "From the Ford of Claremont studio" to its station ID at times.
The page on The Wolf, at Connoisseur's website, states that the target audience for the new station is 35-64.
Isn't that rather high? I believe Country usually attracts younger demos.
Perhaps the "64" is a typo, and they meant 54.
From the Conoisseur Website
Isn't that rather high? I believe Country usually attracts younger demos.
Perhaps the "64" is a typo, and they meant 54.
From the Conoisseur Website
You're right that in most markets, a currents-based country station, such as WUSN in Chicago, can be Top 5 with 18-34. But perhaps they're looking at how long this area has been without a country station. They may have to rely on more gold in their music mix.
There was no advertiser resistance to Nash; the issue was that it was always a low share station and most agency ad buys in the New York MSA market are agency driven and they don't buy that deep; there just was not enough local direct to sustain the format.
In the case of Long Island, I think the station is focusing on listeners who still use OTA radio and who are in the ages local accounts want to "invite into their store" or who might be homeowners needing repairs or a new floor or whatever. I think they are targeting both listeners and advertisers with the right demo focus.
Advertisers on Long Island were not even focused on a New Jersey signal that did poorly on most of Long Island.
It’s ‘Wolf’ Country On Long Island As Connoisseur Media Launches New Station.
Connoisseur Media flipped classic hits “103.1 Max FM” WBZO Nassau-Suffolk, NY to country as “103.1 The Wolf” at 10:31am today (March 20) with the new call letters of WWWF. The
The only new tidbit from the article above:
"To celebrate the launch of the new station, “103.1 The Wolf” will give away tickets
to upcoming country concerts every hour from 8am-5pm all next week."
(would be March 24th or 25th thru the 30th or 31st, 2024)
MTNProductions
Banned
Yes, compared to the two Hudson Valley stations like WRWD and the Hudson Valley’s version of “The Wolf” on both 97.7 and 97.3, but this new station is the Long Island version of WRWD.
I remember some years back there was a small DJ studio inside the casino. Fully equipped and with a wall of CDs.
But it shows he wouldnt of had 8 of the top 100 if he was just singing bro country.
That makes 0 sense.
"Thought you should know" which was #22 for 2023 is a tribute to his mom.
Not every station compares to what is being done in the Hudson Valley.
The "Wolf" is one of the most common brand names used by Country stations, might even be second to only those that call itself "Country" or some variation. The Wolf in Poughkeepsie is owned by Townsquare. WRWD is owned by iHeart. Long Island is owned by Connoisseur. There is absolutely ZERO connection between how the companies and the stations are operated. It's not the Long Island version of WRWD or any other station...
You singled out one song. What about his others?
I don't care for his vocals or much anything else regarding his music.
been inside the Wolf's studio at mohegan... a bit bigger than it appears and there's some back office space there as i recall, but its been 20 years since i visited
They might use the messages as promos (“I love the station/music”, etc)
That's possible, although some stations use faked listener voices for that purpose. You know, people exclaiming "I love your station!" in an accent foreign to the station's coverage area. If they are listening to what their listeners are saying, they're probably getting a lot of suggestions they'll never act on: Older folks asking to hear more Conway Twitty or Crystal Gayle, for instance, or younger ones who can't stand rock-influenced and hip-hop-influenced current country hits. The Wolf is not going to stop playing today's red-hot core artists like Morgan Wallen, Jelly Roll, Chris Stapleton, Kane Brown, etc. just because a bunch of listeners who are either new to country music or are listening to it for the first time in at least two years don't like them.
But you didnt say that you said you dont like bro country
Its like that seinfeld ep when jerry said he was returning a jacket for spite
But they said that wasnt a reason they accept for a return
So then he said he didnt like the jacket
But they said nope too late you already said spite.
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