Because they have a different agenda than radio stations do. They want more money, don't care what makes that money possible, and want more publicity for their artists without having to work for it. Reminds me of crypto-land.
The first time I heard this new agenda aimed at radio, it was coming from the mouth of a major record label. He said to an industry group: "Radio is stealing our content." This was at a time when record labels were still mailing CDs to radio for airplay. I raised my hand and asked the label head, "how am I stealing your content if you're the one sending it to me?''
So now they're no longer mailing us music, but we're still on the receiving end of the weekly pleas to play. That process seems totally foreign to the folks at Music First and the Coalition. They see radio as another streaming service. They give us music, and we play it without curation. We are expected to play it all. When we don't, they get mad. But they forget that they have promotion staffs on their side, and publicists, and lots of tools to get radio to play music. That still happens.
They think of us as another streaming service, and for that reason, they don't understand why we don't pay the same royalties as the streaming services. They don't understand the difference between analog and digital, and the reason streaming pays extra is because they're digital and we're not. They think there was some loophole in the law. There isn't. There never was a law. The labels never set up systems to collect royalties, and we never paid them. No loophole.
But yes, it's a different agenda, even though our conversations with the promo people is we're partners. We are partners in the music promotion business. They make the music, and we promote it. But we can't play everything. I think everyone understands the process now except for Music First and the Coalition. So they see their mission as doing everything they can to make it difficult for us to do our jobs. When one of us goes bankrupt, they're happy. When we want regulations loosened, they come up with reasons why that's bad for the public interest. They are not our partners. They are not helpful in the music promotion process. Which is why, when they partnered with REC Networks on this new simulcast rule, it was for a different purpose from REC.