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June 2024 Bay Area Radio PPM Ratings

HenryOchs

HenryOchs

Here are the June 2024 San Francisco Radio PPM Ratings:

https://ratings.****************/content/arb009

And the June 2024 San Jose Radio PPM Ratings:

https://ratings.****************/content/arb215

Any thoughts or observations?
 
KVVF’s PPM ratings are so astoundingly low. I really hope David is right they’re not in any risk of a change or sale. The station is fantastic…
 
Radiopaw said:
Since OP refuses to use an astoundingly better website.

San Francisco: San Francisco – RadioInsight

San Jose: San Jose – RadioInsight
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The Research Director evaluation of the three key demo breakouts, as posted by sfradio, are a far better basis for discussion. As David E. likes to say, those are the "vanity" numbers that Nielsen gives away for free, knowing that they actually are meaningless to the business.
 
Another station that had a jump in the ratings is KYLD! Does this mean that “The JV Show” with Selena and Graham are safe…at least for now?
 
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adradio said:
Appears KLLC has righted the ship. Does this mean Sarah and Vinnie are safe?
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They are probably the only thing people are listening to on the station. With a market with 3 Hot AC stations, the music is not the only thing people listen to on the station.
 
TheM1ghtyBear said:
I feel like one of them should flip to Country to compete with Bay Country. Their signal is pretty weak from what I understand.
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Country music doesn’t do very well in San Francisco. Look at the demographics in the Bay Area. You had 95.7fm did 2X country music format and it flopped. KBAY numbers are bad when they switch from ac to country.
 
TheM1ghtyBear said:
I feel like one of them should flip to Country to compete with Bay Country. Their signal is pretty weak from what I understand.
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Country has an incredibly bad track record in the broader San Francisco Bay Area (SFBA) market (which runs from Wine Country in the north to Garlic Country way south of Silicon Valley, a span of at least 100 miles). It's been tried on a number of full-market, full-signal stations and failed each time. However, it has done well in the South Bay/San Jose sub-market, specifically in a long run at a lower-power Class A station (KRTY), and up in the North Bay/Santa Rosa sub-market at KFGY.

KRTY's long-time owner died at a ripe old age about 5 years ago, and for estate reasons the station needed to be sold, so it was, to EMF for another K-LOVE repeater. The Country programming and personalities were moved onto the web, which Alpha Media (owner of KBAY) thought gave them a market hole, which they grabbed when they flipped KBAY to "Bay Country" along with a sister station up in Concord in the East Bay. It's been a mediocre performer after an initial burst of interest/listenership.

I recite this history to make the point that there is an audience for Country if a local operator knows where to find it, but if you think that a full-market station is going to ignore history and flip their station "to compete with Bay Country", you don't know the market. (And it so happens that any audience for Country in the immediate San Francisco/Oakland area can likely pick up one of the two stations I mentioned above on their car radio, so it's not like they have *no* country options. I'm halfway down the Peninsula and can receive both on a table radio.)
 
Weiserguy said:
KRTY's long-time owner died at a ripe old age about 5 years ago, and for estate reasons the station needed to be sold, so it was, to EMF for another K-LOVE repeater. The Country programming and personalities were moved onto the web, which Alpha Media (owner of KBAY) thought gave them a market hole, which they grabbed when they flipped KBAY to "Bay Country" along with a sister station up in Concord in the East Bay. It's been a mediocre performer after an initial burst of interest/listenership.
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Mostly true, but KDVV, the KBAY repeater, is actually licensed to Walnut Creek, and the transmitter is near the Walnut Creek-Lafayette border. I doubt it adds much to the KBAY audience but it can be run on the dirt-cheap, which is what Alpha seems to be going for these days.

Aside: At this point, I feel the highest and best use of that 92.1 signal would be either as a KALW repeater - but KALW is very parochially focused on San Francisco - or a KEXC repeater - but that may be getting ahead of where KEXP is with its foray into Bay Area radio. These ratings threads creep too far into Psychedelic Phantasyland anyway, and I wouldn't want to encourage even more of that kind of drift.
Weiserguy said:
I recite this history to make the point that there is an audience for Country if a local operator knows where to find it, but if you think that a full-market station is going to ignore history and flip their station "to compete with Bay Country", you don't know the market.
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Both Bonneville and Audacy tried, as mentioned upthread. Nowadays I suspect any such attempt would fare even worse, with Bay Area listeners tending to associate country music with MAGA politics, possibly unfairly, but perceptions matter.
 
Mark Roberts said:
Mostly true, but KDVV, the KBAY repeater, is actually licensed to Walnut Creek, and the transmitter is near the Walnut Creek-Lafayette border. I doubt it adds much to the KBAY audience but it can be run on the dirt-cheap, which is what Alpha seems to be going for these days.
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You're right, Mark, mea culpa. (And FWIW – admittedly not much – it's KKDV.)
 
Mark Roberts said:
Aside: At this point, I feel the highest and best use of that 92.1 signal would be either as a KALW repeater - but KALW is very parochially focused on San Francisco - or a KEXC repeater - but that may be getting ahead of where KEXP is with its foray into Bay Area radio. These ratings threads creep too far into Psychedelic Phantasyland anyway, and I wouldn't want to encourage even more of that kind of drift.
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I think the best use of the 92.1 signal would be for KDFC and KKIQ for KDFC as well.
 
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