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Are Radio Billboards Still a Thing?

  • Thread starter Deleted member 76036
  • Start date

I wonder if radio station bumper stickers are still a thing. I have never seen an "Alt 103.7" or "Hot 93.3" bumper sticker before.
If they do exist, they keep them locked away…probably in the “prize closet”.

About 2 years ago, I won tickets for a music festival from a large cluster of stations owned by Entercom in a top 25 market. Got the tickets, no problem. When I asked for a bumper sticker for the station I was listening to when I won the tickets, I got a blank stare from the receptionist and was told none of the stations have bumper stickers at that cluster.

So this begs the question: do radio stations even bother with promotions at all anymore? I don’t hear any remote broadcasts or see promotional booths for stations anywhere it seems…
 
If they do exist, they keep them locked away…probably in the “prize closet”.

About 2 years ago, I won tickets for a music festival from a large cluster of stations owned by Entercom in a top 25 market. Got the tickets, no problem. When I asked for a bumper sticker for the station I was listening to when I won the tickets, I got a blank stare from the receptionist and was told none of the stations have bumper stickers at that cluster.

So this begs the question: do radio stations even bother with promotions at all anymore? I don’t hear any remote broadcasts or see promotional booths for stations anywhere it seems…
They're still a thing up here in Market No. 217 during our all-too-brief warmer months. One of the country stations had a big one last summer in a supermarket parking lot, with Morgan Wallen concert tickets as the attraction.
 
I wonder if radio station bumper stickers are still a thing. I have never seen an "Alt 103.7" or "Hot 93.3" bumper sticker before.
I have seen a Alt 103.7 sticker just once before. It was about a year, or maybe less, after it flipped. It headed North into downtown Dallas. I thought it was likely an employee going to work at the station off of 75.

Really, the station that I’ve seen the most bumper stickers for is KNON. I might have seen a few Ticket bumper stickers.

I figure the 70’s through the 90’s was the heyday for bumper stickers. The Gen Xers wax poetic about their 94.5 Edge bumper stickers and fondly remember the soccer mom minivans with their KVIL stickers.
 
I wonder if radio station bumper stickers are still a thing. I have never seen an "Alt 103.7" or "Hot 93.3" bumper sticker before.
It's been years since I've seen one. I figure that they got killed by a combination of (a) people being less willing to put stickers on their cars, (b) radio station promotional budgets being drastically cut over the years, and (c) almost no one caring enough about the radio stations that they listen to that they'd bother to put a sticker on their car even if (a) and (b) weren't factors.
 
It's been years since I've seen one. I figure that they got killed by a combination of (a) people being less willing to put stickers on their cars, (b) radio station promotional budgets being drastically cut over the years, and (c) almost no one caring enough about the radio stations that they listen to that they'd bother to put a sticker on their car even if (a) and (b) weren't factors.
Biggest factor: bumpers went from easily cleaned chrome plated metal to plastics with some kind of colored paint or coating. Stickers don't come off of newer (last 30 years) bumpers very easily and can do damage.
 
Lotus has at least two in Seattle for AM1000 and 97.7FM. I think it just says Northwest News or something like that and AM1000 with 97.7 FM under the AM1000. No call letters.

One is at the on ramp to the West Seattle bride on Delridge. The other is on Airport way I think, on the Georgetown side. I catch a glimpse of it as I transition from the Spokane street viaduct to I5
 
Had a old 89.7 Power FM one time, that station rocked at the time.

I had one of those as well. Best underrated station along with Merge and KDL that died off too soon.

I also had 94.5 The Edge, Kiss FM, and KDL bumper stickers as well. Used to carry those stickers on my folder on my way to class back in high school and early college years.
 
I wonder if radio station bumper stickers are still a thing. I have never seen an "Alt 103.7" or "Hot 93.3" bumper sticker before.
The only ones I see anymore are for NPR member stations and some local religious stations. I know this is a DFW thread, but I see a cars on a weekly basis in my area with WUNC (Raleigh/Durham's NPR station) bumper stickers. I think these have persisted because NPR listeners have different relationships with their stations versus commercial ones.
 
Biggest factor: bumpers went from easily cleaned chrome plated metal to plastics with some kind of colored paint or coating. Stickers don't come off of newer (last 30 years) bumpers very easily and can do damage.
And more people are driving SUVs and pickups, which are not legally required to have a rear bumper at all.

There are still plenty of "bumper stickers", usually signaling which kind of political ideology you're for or against, but they're now most often put on the rear window or tailgate, not the bumper (if the vehicle even has one).
 
Forgot to say that I saw a 91.7 KXT now playing billboard on I-30 a couple weeks ago. Since it’s on a digital billboard, you might miss it, but I believe it was on the Outfront billboard on the right hand side of eastbound I-30, right past N Cockrell Hill Rd.
 
Kudos to KSBJ/Houston. Typically they have billboards with the tag line "God Listens"
Since Hurricane Beryl struck last week, they've had digital boards running with the tag "Hope Through The Storm"
 
Yes Houston listens. KSBJ in the 6+ has been #1 in three of the past four ratings periods and sometimes by up to 3 points or more. 8.6 in June with perennial #1 Sunny 99, KODA at 2nd place at 5.8. You do have to admit "God Listens" is a perfect line for a Christian radio station.
 
Yes Houston listens. KSBJ in the 6+ has been #1 in three of the past four ratings periods and sometimes by up to 3 points or more. 8.6 in June with perennial #1 Sunny 99, KODA at 2nd place at 5.8. You do have to admit "God Listens" is a perfect line for a Christian radio station.
Not if He's the only one listening to the station. He's out of market, and far too old!
 
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