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Norah O'Donnell leaving the CBS Evening News which could pivot to rotating anchors effective after the Election

None of us are privy to the details at CBS, but one thing is for sure; the major networks are also struggling with their prime newscast revenue. The days of top dollar Walter Cronkite-level anchors as a trusted must-watch for news stopped thirty years ago and won't be returning. So expecting to break even on a high dollar anchor, let alone be profitable, is a thing of the past.
 
The network news (and, indeed most of the local stuff) seems much more oriented to a "magazine" type entertainment show than a traditional news broadcast. And in the case of NBC non-stop commercials for its coverage of the Olympic games.
 
Kelly A said:
None of us are privy to the details at CBS, but one thing is for sure; the major networks are also struggling with their prime newscast revenue. The days of top dollar Walter Cronkite-level anchors as a trusted must-watch for news stopped thirty years ago and won't be returning. So expecting to break even on a high dollar anchor, let alone be profitable, is a thing of the past.
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The days of Cronkite, Dan Rather, Peter Jennings, Tom Brokaw are long gone. Even Prime Time Hours no longer get ratings like M*A*S*H, All In The Family, Seinfeld and other shows once delivered. The networks certainly must grasp what has changed...
 
tbolt909 said:
The days of Cronkite, Dan Rather, Peter Jennings, Tom Brokaw are long gone. Even Prime Time Hours no longer get ratings like M*A*S*H, All In The Family, Seinfeld and other shows once delivered. The networks certainly must grasp what has changed...
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News and prime time programming can now be watched whenever if at all. That means advertisers have less of a chance their ads will reach the target.
 
Kelly A said:
None of us are privy to the details at CBS, but one thing is for sure; the major networks are also struggling with their prime newscast revenue. The days of top dollar Walter Cronkite-level anchors as a trusted must-watch for news stopped thirty years ago and won't be returning. So expecting to break even on a high dollar anchor, let alone be profitable, is a thing of the past.
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Aside from the Olympics, NBC Nightly News was the top-rated primetime program last week. (According to NBC PR.)
 
tvnut said:
Aside from the Olympics, NBC Nightly News was the top-rated primetime program last week. (According to NBC PR.)
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The Olympics may be giving them a boost. The point is that viewership is more fragmented than ever. Since this thread was about O'Donnell stepping down(being replaced), one can assume she will be getting a new contract at lower pay. Low ratings usually force changes...
 
Kelly A said:
Top rated doesn't mean revenue anymore.
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Paying for Nielsen Ratings is useless if you can't monetize them. How many people still call a TV repairman to come fix their set when the tubes go bad??? Guess it's time to finally take that antenna off the roof...😑
 
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