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NBC’s Paris Olympic coverage

CTListener said:
The jingoistic nature of the coverage, along with the mawkish sentimentality of the profiles, may be objectionable to older male viewers or those who follow these Olympic sports faithfully even when the Games are two or three years out. But everyone needs to realize that the target audience is not necessarily sports fans -- and certainly not older men. The open wallets and ready credit cards the advertisers are looking for belong to the sacred sales demo, 25-44 F, and the coverage hits that target consistently, Olympiad after Olympiad. Want to see Olympic sports covered strictly as competitive events, minus the USA USA USA cheerleading and a minimum of commentary and no saccharine feature stories? Get Peacock.
Click to expand...
Well that's the majority of the target viewers here. The majority in the US will watch swimming, gymnastics, track and field, Triathlon, weightlifting, volleyball and Marathon, because that's where some of these stars have their only chance to shine.

In my case I am watching Olympic basketball, boxing, futbol, rugby because some of the stars there need to show they can win both an Olympic finals and their respective leagues championships during their time as sports stars. Yes I mean NBA and WNBA stars having to win both their league finals and Olympic basketball finals as benchmarks to show that they are the best stars in the game.

Philippines' Aira Villegas advances in Olympic boxing

ftw.usatoday.com

Jason Kelce is now a women's rugby sevens superfan thanks to Ilona Maher and Team USA

Jason Kelce and the USA women’s rugby sevens team is the duo we never knew we needed.
ftw.usatoday.com ftw.usatoday.com


www.nytimes.com

Team USA beat Serbia live basketball updates

Follow live reaction as the star-studded American men’s basketball team overcame Serbia 110-84 in Lille
www.nytimes.com www.nytimes.com

www.cbssports.com

Team USA vs. Japan odds, time: 2024 Paris Olympics women's basketball picks, predictions from proven expert

SportsLine's Calvin Wetzel reveals his Olympics women's basketball picks for Japan vs. United States on Monday
www.cbssports.com www.cbssports.com
 
NYCsporty said:
And probably for the rest of our lifetimes (unless they're hemorrhaging $$ & viewers with their Peacock streaming and/or ppl outside of NFL tune out NBC) considering how much in bed NBC & the IOC are being they pay the most for broadcast rights. Anything to the contrary is just rumors & probably from those who want the Olympics treated like a proper sporting event & not the entertainment show that it tends to veer towards, but that's what gets most ppl to watch.
Click to expand...
It really doesn’t matter who does it, ABC, CBS, Amazon etc would just ape the same shtick
 
Anti-wingnut said:
It really doesn’t matter who does it, ABC, CBS, Amazon etc would just ape the same shtick
Click to expand...
ABC started it all with "Up Close and Personal" and the domination of prime time by gymnastics in the summer Olympics and figure skating in the winter Olympics. NBC tried the Olympic TripleCast in the '90s -- cable channels with no-frills feeds, many of Olympic sports with no Sacred Sales Demo appeal -- and it bombed. Again, the networks know what attracts viewers who are the easiest to sell products to, and they aren't us older guys!
 
CTListener said:
ABC started it all with "Up Close and Personal" and the domination of prime time by gymnastics in the summer Olympics and figure skating in the winter Olympics. NBC tried the Olympic TripleCast in the '90s -- cable channels with no-frills feeds, many of Olympic sports with no Sacred Sales Demo appeal -- and it bombed. Again, the networks know what attracts viewers who are the easiest to sell products to, and they aren't us older guys!
Click to expand...
Growing up in Seattle, we were able to see a lot of Montreal’76 from Canadian broadcasters. Even then, I remember my family commenting on how good it was just to watch the games.

It was Peggy in ‘68 and Olga in ‘72 who ruined everything.

I’m on Dish, and I’m liking toggling between something like the highly commercial/fake street punk skateboarding and the antebellum dressage. I enjoy both.
 
Anti-wingnut said:
Growing up in Seattle, we were able to see a lot of Montreal’76 from Canadian broadcasters. Even then, I remember my family commenting on how good it was just to watch the games.

It was Peggy in ‘68 and Olga in ‘72 who ruined everything.

I’m on Dish, and I’m liking toggling between something like the highly commercial/fake street punk skateboarding and the antebellum dressage. I enjoy both.
Click to expand...
To be fair, the rah-rah approach wouldn't work on Canadian TV because Canada's Olympic team is is much smaller than Team USA and is not a contender in as many sports. Living out of range of Canadian coverage, I have no idea if it's changed much since 1976 in terms of hype and nationalism and tugging of viewers' heart strings. I'd be very surprised if it hasn't. After all, Corporate Canada wants to sell its products just as much as Corporate America does.

Oh, and I had such a crush on Olga back in '72 ....
 
CTListener said:
To be fair, the rah-rah approach wouldn't work on Canadian TV because Canada's Olympic team is is much smaller than Team USA and is not a contender in as many sports. Living out of range of Canadian coverage, I have no idea if it's changed much since 1976 in terms of hype and nationalism and tugging of viewers' heart strings. I'd be very surprised if it hasn't. After all, Corporate Canada wants to sell its products just as much as Corporate America does.

Oh, and I had such a crush on Olga back in '72 ....
Click to expand...
Woah wouldn't Canada have more representation in the winter Olympics? I tend to hear Canada more in the Winter Olympics than summer olympics.
 
CTListener said:
ABC started it all with "Up Close and Personal" and the domination of prime time by gymnastics in the summer Olympics and figure skating in the winter Olympics. NBC tried the Olympic TripleCast in the '90s -- cable channels with no-frills feeds, many of Olympic sports with no Sacred Sales Demo appeal -- and it bombed. Again, the networks know what attracts viewers who are the easiest to sell products to, and they aren't us older guys!
Click to expand...

The Triplecast (which only ran in 1992, for Barcelona) was pay-per-view (about $100-170, depending on the local cable company), so that might have hurt viewership as well.
 
NYCsporty said:
And probably for the rest of our lifetimes (unless they're hemorrhaging $$ & viewers with their Peacock streaming and/or ppl outside of NFL tune out NBC) considering how much in bed NBC & the IOC are being they pay the most for broadcast rights. Anything to the contrary is just rumors & probably from those who want the Olympics treated like a proper sporting event & not the entertainment show that it tends to veer towards, but that's what gets most ppl to watch.
Click to expand...

NBC is getting boffo ratings (broadcast, cable and streaming combined), so much so that it will likely be able to sell the inventory it held back in the second week in case make-good spots were needed. When it sold that inventory for London 2012, NBC made an extra $200 million. So don't look for changes in the coverage concept.

Now, with mostly-live daytime coverage and the biggest events repeated in the evening, the live coverage is the equivalent of the morning paper and the featurey rerun at night is like the afternoon paper, with sidelights and features the morning paper didn't have time to produce.
 
CBC is on 22 hours a day with live coverage, then replays. Some, but not as many features as NBC. Smaller budget and staff, but enough DVRs to record everything the IOC feeds out. CBC also uses TSN and Sportsnet for cable coverage, and Gem, its streaming service, for all the rest. So a lot like NBC, minus Snoop Dogg, though he was pictured on CBC the other day.
 
www.rappler.com

Carlo Paalam outclasses Irish foe to zero in on guaranteed Olympic boxing medal

Carlo Paalam gets the Philippine boxing team back on track as he advances to the quarterfinals and moves within a win of a guaranteed medal in the Paris Olympics
www.rappler.com www.rappler.com

www.gmanetwork.com

Nesthy Petecio dominates Indian foe, clinches Round of 16 berth in Paris Olympics

Nesthy Petecio kicked off her gold medal quest on a high note, defeating Jaismine of India via unanimous decision in their Round of 32 clash in the women's 57kg division of the 2024 Paris Olympics on late Tuesday at the North Paris Arena.
www.gmanetwork.com www.gmanetwork.com

www.forbes.com

Manny Pacquiao Vs. Rukiya Anpo Results: Highlights And Reaction

Manny Pacquiao returned to the boxing ring early Sunday morning in Japan to fight a kickboxer named Rukiya Anpo in an exhibition bout.
www.forbes.com www.forbes.com

Here's one I like watching on the personal level when we watch mainly on the IOC peacock is airing is this boxing. Yes in some countries like the Philippines a certain portion of their target demo watch the Olympics mainly for Boxing given that Team Philippines have been promoting their boxing team as part of a move to find the next boxing star in the country since Manny Pacquiao's peak in pro boxing. Yes the Pacquiao comparisons come into play for team Philippines.
 
Mediafrog+ said:
This is precisely why I try to completely avoid the Olympics, and have done so for decades. US TV coverage is simply awful, especially the yammering commentators. Just shut up and cover the actual events.

Unfortunately you are absolutely right. The Sacred Sales Demo gobbles this stuff up. If you are outside that cohort NBC simply doesn’t care about you.

There are more than a few US viewers living close to the northern border that prefer Canadian coverage of the games, which treats it as a sporting event and not a soap opera.
Click to expand...

I couldn't agree more. The olympics coverage available to us here in America has been disgustingly horrible for a very, very long time. Back in the 2010s, I would regularly use VPNs to watch the CBC's and especially the BBC's coverage. Those (the latter especially) were like breaths of fresh, pure oxygen compared to NBC. You felt like a spectator actually present at the games, thanks to their low key coverage style. With the tripe coverage from NBC, by contrast, it was like being in a room full of motor-mouthed imbeciles with zero attention spans, gossiping and blathering constantly over the coverage, and even incessantly changing the channel between different feeds as if they couldn't stand any event experiencing a brief lull in action without becoming impatient and searching frantically for something else with high energy action taking place.

Personally, I couldn't care less what the holy 25-44 F demographic wants or how much NBC wants to make money appealing to it. The fact is, all those "other" countries with Olympics coverage somehow have their own 25-44 F populations yet absolutely none of their broadcasters have such garbage coverage. It's not the 25-44 F set that's responsible for this. It's that America has become an Idiocracy.

In this era of ATSC subchannels, I honestly think there should be some kind of national mandate that America's olympics coverage be taken away from NBC and given to PBS stations.
 
yeoldeschool said:
I couldn't agree more. The olympics coverage available to us here in America has been disgustingly horrible for a very, very long time. Back in the 2010s, I would regularly use VPNs to watch the CBC's and especially the BBC's coverage. Those (the latter especially) were like breaths of fresh, pure oxygen compared to NBC. You felt like a spectator actually present at the games, thanks to their low key coverage style. With the tripe coverage from NBC, by contrast, it was like being in a room full of motor-mouthed imbeciles with zero attention spans, gossiping and blathering constantly over the coverage, and even incessantly changing the channel between different feeds as if they couldn't stand any event experiencing a brief lull in action without becoming impatient and searching frantically for something else with high energy action taking place.

Personally, I couldn't care less what the holy 25-44 F demographic wants or how much NBC wants to make money appealing to it. The fact is, all those "other" countries with Olympics coverage somehow have their own 25-44 F populations yet absolutely none of their broadcasters have such garbage coverage. It's not the 25-44 F set that's responsible for this. It's that America has become an Idiocracy.

In this era of ATSC subchannels, I honestly think there should be some kind of national mandate that America's olympics coverage be taken away from NBC and given to PBS stations.
Click to expand...
Interesting to have PBS affiliates air the Olympics but I doubt that would even happen.

However there are some events where it's straight IOC feeds that I seen and it's usually ones where Team USA is not involved. handball, some boxing rounds and Rugby are ones I seen where it's mainly IOC announcers doing the play by play. Table Tennis is another one it's one of the events that's only seen on Peacock.

www.rappler.com

Nesthy Petecio edges home bet, inches closer to Olympic medal repeat

Nesthy Petecio batters France's Amina Zidani in the last two rounds to advance to the women's 57kg quarterfinals in the Paris Olympics
www.rappler.com www.rappler.com

www.philstar.com

Paalam out of boxing medal race after close loss to Aussie

Filipino boxer Carlo Paalam bowed out of the Paris Olympics after suffering a heartbreaking loss against Australia’s Charlie Senior via split decision Saturday night (Manila time).
www.philstar.com www.philstar.com


 
Y2kTheNewOldies said:
Interesting to have PBS affiliates air the Olympics but I doubt that would even happen.
Click to expand...

It would probably take, like said, some sort of move at the government level, declaring that the Olympics (and the coverage of our athletes in general) was a "national asset in the public's interest" or whatever. And that on account of this, certain standards were expected of their coverage -- standards that, for decades now, have fallen rapidly to the point where commercial broadcasters were spoiling the broadcasts for too many people with their excessive focuses on mainstream sports, their excessive commercial breaks, their wasting too much air time on celebrity/tabloid-styled chatterbox interview/magazine segments, and by intruding too heavily into the actual events being aired with their hyped-up yammerbox announcers, cut-away segments, on-screen banner ads, ad nausea.

PBS could be mandated to cover the Olympics "BBC style," and could be federally granted special funds to afford that coverage whenever the Olympics came around. The government has never had any problems inflating the currency with ever more spending, anyway, so at least that part wouldn't likely be a problem. ;)

Now that I think of it, perhaps those costs to PBS could be offset by requiring that PBS not repeat any events. Commercial networks like NBC could then pay PBS hefty fees to license replays of whichever hand-picked, mass-appeal mainstream events that aired at 3 AM on PBS that NBC wanted to show in its own domestic primetime hours, porking up those replays with all its usual hype and tripe for the big commercial revenue bucks. Then all sides would be happy. The masses could gorge on NBC's coverage, and the rest of us could enjoy (via DVR if necessary) the more tasteful BBC presentation style found on PBS. As a matter of fact, simply having the Olympics would help PBS overall, even when not airing them. Just giving a large demographic of people who don't watch PBS reasons to discover their local PBS affiliates would probably have a big "cume magnet" effect whose wake persisted beyond the Olympics' actual coverage. NBC has obsessively incorporated the Olympic rings into its on-screen bugs for decades, aware that simply advertising the fact that "the Olympics live here" has positive effects on its brand reputation + brand awareness = viewership. That same effect would most likely be experienced by PBS, making coverage by PBS beneficial to it even when the Olympics weren't happening.
 
yeoldeschool said:
It would probably take, like said, some sort of move at the government level, declaring that the Olympics (and the coverage of our athletes in general) was a "national asset in the public's interest" or whatever. And that on account of this, certain standards were expected of their coverage -- standards that, for decades now, have fallen rapidly to the point where commercial broadcasters were spoiling the broadcasts for too many people with their excessive focuses on mainstream sports, their excessive commercial breaks, their wasting too much air time on celebrity/tabloid-styled chatterbox interview/magazine segments, and by intruding too heavily into the actual events being aired with their hyped-up yammerbox announcers, cut-away segments, on-screen banner ads, ad nausea.

PBS could be mandated to cover the Olympics "BBC style," and could be federally granted special funds to afford that coverage whenever the Olympics came around. The government has never had any problems inflating the currency with ever more spending, anyway, so at least that part wouldn't likely be a problem. ;)

Now that I think of it, perhaps those costs to PBS could be offset by requiring that PBS not repeat any events. Commercial networks like NBC could then pay PBS hefty fees to license replays of whichever hand-picked, mass-appeal mainstream events that aired at 3 AM on PBS that NBC wanted to show in its own domestic primetime hours, porking up those replays with all its usual hype and tripe for the big commercial revenue bucks. Then all sides would be happy. The masses could gorge on NBC's coverage, and the rest of us could enjoy (via DVR if necessary) the more tasteful BBC presentation style found on PBS. As a matter of fact, simply having the Olympics would help PBS overall, even when not airing them. Just giving a large demographic of people who don't watch PBS reasons to discover their local PBS affiliates would probably have a big "cume magnet" effect whose wake persisted beyond the Olympics' actual coverage. NBC has obsessively incorporated the Olympic rings into its on-screen bugs for decades, aware that simply advertising the fact that "the Olympics live here" has positive effects on its brand reputation + brand awareness = viewership. That same effect would most likely be experienced by PBS, making coverage by PBS beneficial to it even when the Olympics weren't happening.
Click to expand...
Yes it would be interesting if all events were straight IOC feeds in the Olympics as mentioned here. Also here is the IOC page for OBS the production team that films the Olympics while in session. If IOC can directly broadcast from their apps but not likely given how much their broadcast contracts are to various countries.

Olympic Broadcasting Services

www.obs.tv www.obs.tv

www.obs.tv

Experience the Olympic Games Paris 2023 from behind-the-scenes

We offer high-quality training in a variety of broadcast-related roles and, through our partner agency, students can have the chance to join our team for the Games. Don’t miss out on this opportunity!
www.obs.tv www.obs.tv

www.obs.tv

Experience the Olympic Games Paris 2023 from behind-the-scenes

We offer high-quality training in a variety of broadcast-related roles and, through our partner agency, students can have the chance to join our team for the Games. Don’t miss out on this opportunity!
www.obs.tv www.obs.tv

www.obs.tv

Experience the Olympic Games Paris 2023 from behind-the-scenes

We offer high-quality training in a variety of broadcast-related roles and, through our partner agency, students can have the chance to join our team for the Games. Don’t miss out on this opportunity!
www.obs.tv www.obs.tv
 
PBS Olympics. Dream on. First, the American team isn't a government operation. USOPC is a private non-profit. Second, NBC has a contact, and no administration is going to nationalize a television contract. Third, why should PBS affiliates (there are no owned stations) give up their daytime programs, much of which is excellent children's programming, for a sports event? Fourth, the NBC coverage is really quite good even if you can't stomach it.

OBS produces coverage for the rightsholders, and sends nothing out separately. (And the rightsholders largely do the actual production work under contract to OBS. BBC handles track, etc.)
 
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