I agree.
The full ESB signals cover a little more than 16,000,000 sets of ears, i’m napkin mathing this from my phone since my computer is not setup right now and I am not at the office.
At 50 million that would be a price per pop of more than $3.1, which is pretty rich in today’s world for a stand alone. NYC sometimes has different dynamics at play though. In decades past, 3 per pop would not have seen so huge.
At 40 million, the price per pop comes down to 2.5 which seems more possible.
35 million is about 2.1 per pop.
I think you can see how he came up with that large round starting number, but I am skeptical there will be any offers for more than 40 and that too might be overly optimistic today. I’m sure after a year of fielding inquiries, they have a good idea how much Interest there is and how soft the market is to their asking price.