1090 XEPRS Has Gone Back to Oldies Plus Wolfman - L.A. Daily News

[K.M. Richards]

He does report on current events in radio, however, what's there to report? Layoffs and bankruptcies. One of the reasons I stopped doing "Radio Waves" with him is partially what is being talked about here, but MOSTLY that there is nothing to report week to week but bad news in the terrestrial radio world.

Then perhaps it is time for him to tell the Daily News and its siblings that his column as a "news" source has become extinct.

As I said, I think he would be great at a "remember when?" radio column and I think he should seriously consider making that his focus.

 

[MarioMania]

Are they playing Oldies in the daytime Only?

I'm in Carmichael, Can here Spanish Talk at night

 

[SomeRadioGuy]

Are they playing Oldies in the daytime Only?

I'm in Carmichael, Can here Spanish Talk at night

As said at least once, if not twice.. its 4 hours a day.. a local show 3 to 5 then wolfman jack

 

[TheBigA]

He does report on current events in radio, however, what's there to report? Layoffs and bankruptcies.

Then perhaps it is time for him to tell the Daily News and its siblings that his column as a "news" source has become extinct.

My thoughts exactly. This is when I gain a newfound respect for Sean Ross. I am friends with writers at Billboard and other trades, and somehow, they always manage to find subjects to write about. One writer I know would say, "Every day, I start with a blank sheet of paper." That's when writers used paper.

But back to Sean, I'm always stimulated by what he writes, because he finds a creative way to do it. I may not agree, but I'm entertained and provoked. His topic this week about country/chr crossovers is particularly interesting to me. Maybe because Sean sees radio from a programmer's point of view. He actually listens to the radio, he looks at research, and he loves music. Including current music. Not just oldies and classics.

 

[K.M. Richards]

Are they playing Oldies in the daytime Only?

I'm in Carmichael, Can here Spanish Talk at night

Once and for all: The station has brokered four hours per day to a former market DJ who plays Oldies from 3:00 to 5:00 in the afternoon, then Wolfman Jack tapes from 5:00 to 7:00.

All other hours still have the Spanish-language religious programming.

 

[fybush]

I think it's worth noting that Waggoner is pretty much the last of a dead breed. Most of us here are old enough to remember when every major newspaper had a columnist covering local radio and broadcasting news.

Those days are gone. If radio stories get covered at all at most newspapers, it's by an overworked general assignment reporter who's usually not familiar with the industry and not doing much more than rewriting a news release.

I don't know how Waggoner has hung on for all these years, but I'm inclined to see him more as an interesting relic of a bygone era than anything else. The actual substance of his column is less interesting to me than the fact that it still exists at all, especially at a relatively small newspaper group owned by a company that's not known for investing in content these days.

 

[TheBigA]

Most of us here are old enough to remember when every major newspaper had a columnist covering local radio and broadcasting news.

Exactly, and those people weren't cut because there wasn't any news to report, but because their newspapers were going broke.

 

[fybush]

Exactly, and those people weren't cut because there wasn't any news to report, but because their newspapers were going broke.

That's one factor, but not the only one.

As OTA radio becomes less of a mainstream medium for younger consumers and as the story of radio becomes less local and more about consolidation and cost-cutting, I suspect newspapers are finding that the level of reader interest in the subject is a lot lower than it was a generation or two ago.

 

[TheBigA]

As OTA radio becomes less of a mainstream medium for younger consumers and as the story of radio becomes less local and more about consolidation and cost-cutting, I suspect newspapers are finding that the level of reader interest in the subject is a lot lower than it was a generation or two ago.

So then report on other forms of radio. Or other forms of audio. There are lots of things to write about when you broaden the definition.

These are the same papers that also dropped movie criticism and other entertainment reporting.

 

[K.M. Richards]

they know what brokered time is....... but they think stuff is more viable for any number of reasons.

Then they should gather all of their dimes and quarters together, broker a timeslot on some station, and see how long they can stay on the air before they run out of money.

Some lessons have to be learned the hard way.

 

[radio128]

Once and for all: The station has brokered four hours per day to a former market DJ who plays Oldies from 3:00 to 5:00 in the afternoon, then Wolfman Jack tapes from 5:00 to 7:00.

All other hours still have the Spanish-language religious programming.

For the last three days the live dj has not been there; just music with liners or jingles between the songs.

 

[K.M. Richards]

For the last three days the live dj has not been there; just music with liners or jingles between the songs.

Is this falling apart already?

 

[radiofan2023]

Is this falling apart already?

 

[radio128]

Is this falling apart already?

Not sure. One of their promos mentions a big prize giveaway coming soon.

 

[Signal Geek]

The problem today is that the money just isn't there.

And the problem isn't just with radio. Broadcast television is facing big revenue declines as well. Apologies in advance for straying off topic, but what's rarely discussed is that Google and Facebook are sucking up a large (and growing) amount of ad dollars that once went to broadcasters and newspapers. Ironically, Waggoner is pining for radio's "good old days" while his own employer is facing the same ad drought that's limiting radio's options.

 

[SomeRadioGuy]

And the problem isn't just with radio. Broadcast television is facing big revenue declines as well. Apologies in advance for straying off topic, but what's rarely discussed is that Google and Facebook are sucking up a large (and growing) amount of ad dollars that once went to broadcasters and newspapers. Ironically, Waggoner is pining for radio's "good old days" while his own employer is facing the same ad drought that's limiting radio's options.

and to further that comment/point... alot of small businesses think advertising on social media or simply posting on their stores facebook page is enough (preaching to the choir comes to mind on that one)

 

[oldies76]

He wants radio to sound like it did in the 70's.

And if he wants to, that's HIS prerogative. It's not wrong. He can broadcast whatever he wants, a 10 watt home station for all I care, Part-15, it's his choice. Some of us long for classic radio from years or decades past and.......it can be fun and nostalgic. It's not always about the big bucks as a hobbyist.

 

[b-turner]

Listened to some 1970s airchecks last night. It was great radio in my book. I have run stations. As a hobbyist it's not about big bucks, but for every license hanging on that wall at every radio station it is certainly about the money. Something has to pay the bills and uphold all the technical requirements and paperwork from the FCC. Thus, radio goes where the money is and that's typically an audience where those oldies are their parent's or grandparent's music. We've heard all the arguments and simply put, we will take the easiest path to that revenue. There's a big reason for that. In most circumstances it is what the owner wants. And for many others it's because there is little reserve.

Now, we would welcome somebody leasing some time at many stations I worked. More power to him. I hope he succeeds but I hope he's not relying on selling commercials.

 

[Yabadabado1]

I deal with high school kids and younger adults. I can list here, in order, of what they listen to most: Pandora/Spotify, other streaming music sources [Apple, Amazon, etc.], Youtube, their own mixtapes, [mixdigital?], Sirius and the regular radio but very rarely....you can throw CDs in the rarely listen to category. 10-15 years ago Sirius/XM would have been towards the top but they shot themselves in the foot with their limited playlists and endless repeating of shows so they rarely listen to it unless they're in the car with their parents who may have it....grandpa/grandma, they're gonna be stuck listening to the radio. Go back 30-40-50 years ago: Radio, their own mixtapes, cassettes, 8-tracks, record players.

 

[TheBigA]

I deal with high school kids and younger adults. I can list here, in order, of what they listen to most: Pandora/Spotify, other streaming music sources [Apple, Amazon, etc.], Youtube, their own mixtapes, [mixdigital?],

Streaming services replaced personal music collections. People don't buy music, they stream it. Radio's not part of that.