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Cox Media Group has flipped Spanish Hot AC “Exitos 96.5” WOEX-FM Orlando

I was typing a post as you posted this. Not totally surprised Exitos is gone, but this did happen out of the blue without any rumblings that i have heard.

Billingual AC in this case seems to mean that it is mostly rhythmic english music with a spanish presentation.
 
I had to delete my previous post, too. 😅
Me gusta. (y)
 
Last song was “Tu Amor Me Hace Bien” by Marc Anthony at 3:57pm local time. Now it’s just Rumba versus Zol versus the Mier networks in the Tropical wars. Not counting Kaliente because I’m betting it won’t be around in the next 4-6 years or even sooner.
 
radioislife2020 said:
strange because it was my understanding they were doing pretty good.
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It is still an Hispanic targeted station. But is is following the WMIA example in Miami of mostly English AC music with Spanish ads and jocks.

This format should work anywhere that the majority of Hispanic first generation immigrants who came to the use were upper and middle class.

Most migrants from Puerto Rico are such; they are leaving due to the bad infrastructure in PR over the last 3 decades or so. Example: the GM of the SBS station in Orlando was GSM at a major group in Puerto Rico. And the listeners preferred stations in PR that only played or mostly played music in English.

Such a format is unlikely to work in LA, for example.
 
It appears that the website for the station's new format was registered hours before the format change occurred. The new website (hits965orlando.com) officially launched, but it is stripped down to just the player for the audio stream.

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I wonder what IHeart will do with "Retro 97.9", which is pretty much the same format, but only on a translator. I cannot receive this station at all in my area, except on 100.3HD3.
 
Identnut said:
97.9 covers Osceola County well, though, which is where the Latinos live.
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Remember, there is a significant Mexican community up to the NW towards and around Apopka, but they would not listen to either of those formats.
 
Although 97.9 covers Osceola well enough, it is a translator. Building penetration isn't as good and people move around in their cars. Class C WOEX, has a huge advantage. Many people who commute to places like downtown Orlando will certainly prefer the full-market station in their cars.
 
CentralFL said:
Although 97.9 covers Osceola well enough, it is a translator. Building penetration isn't as good and people move around in their cars. Class C WOEX, has a huge advantage. Many people who commute to places like downtown Orlando will certainly prefer the full-market station in their cars.
Click to expand...
In general, most of the Spanish language listening occurs in a market's HDHA. It is where the most Spanish dominant Hispanics live.
 
I kind of like the sounding/processing of WOEX, the music doesn't sound overly compressed like most other stations do. Another thing is that WOEX has a slight advantage when it comes to distant listener/audience. I listen to both 100.3 HD3 and WOEX commuting from Ocala to Miami. Often I lose 100.3 HD3 way before WOEX fades (because of lower HD power). I can pick up WOEX near Micanopy all the way down to Port St. Lucie which eventually gets overtaken by WPOW 96.5 out of Miami.
 


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