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1090 XEPRS Has Gone Back to Oldies Plus Wolfman - L.A. Daily News

i wonder how the guy is paying for the airtime, how much hes paying and how he expects to make money. what i predict is hes financing it himself, thinking hes got the hottest thing since sliced bread... and that advertisers will flock to him. hell get some initial small success.. but money will eventualyl run out and hell have to stop paying the other djs.
 
Depends. I found these "clean" definitions at Dictionary.com:
  • an intelligent, skilled, capable person
  • someone or something cool, awesome, very good
  • a tough, uncompromising, or intimidating person

But I also found the slang definition at SpanishDictionary.com, and if it is the one David is thinking of, I think it's actually pretty tame these days.
There was a case about 10 to 12 years ago where someone got California vanity plates with that word. Obviously, it was reported to the DMV and they revoked it. I actually saw the vehicle in Burbank back then, and my partner and I thought it was both amusing and inappropriate. We wondered, "how will parents explain that to their kids who ask about its meaning"?

While the term has become rather bland in Mexico, it is not so for people from many other Latin American nations.

Yes, it vulgarly means being cool or very "alpha", it also is a derivative of the Spanish "F-Word" in many nations.
 
i wonder how the guy is paying for the airtime, how much hes paying and how he expects to make money. what i predict is hes financing it himself, thinking hes got the hottest thing since sliced bread... and that advertisers will flock to him.


I'd bet lunch the phrase "It worked for Wolfman" entered his brain somewhere along the line.


hell get some initial small success.. but money will eventualyl run out and hell have to stop paying the other djs.

Gotta sell a lot of one-dollar autographed pictures of The Wolfman ($9.06 today), hustle a lot of hair product and malt liquor spot buys and sell blocks of daytime to fire-and-brimstone preachers to make a go of leasing a radio station. And there's not really a market for any of that anymore.
 
Yes, it vulgarly means being cool or very "alpha", it also is a derivative of the Spanish "F-Word" in many nations.

There's an equivalent in English that seems to be popping up in movies and "prestige" TV---guy grabbing another guy in front of a group of people and saying "this one f***s." The badass bro badge of honor.

Some things are universal.

Rarely the right things, but...
 
Hmm. I thought it was related to "chingar". And no, I'm not gonna even link to that.
It is. "-on" as a suffix means "big". There are a variety of vulgar terms like "huevón" and "vergón" that are the derivatives of the terms for testicles and penises.

Obviously, the FCC has a hard time... and always has... telling us what is obscene and what is not. Now, with nearly 20% of the population being Hispanic, we have to consider what is a "dirty word" in that language, too. Add in the fact that the words change meaning or are sometimes not even used in other countries of Latin America. So a dirty word to a Dominican may be a term of endearment to a Peruvian.

This is sort of having a "new and revised " rule book for a major league sport ahead of every season!
 
It's basically the equivalent of what Isaac Hayes got told to shut his mouth when he was talking about Shaft.
But its meaning changes in tone and vulgarity depending on the country in Latin America... or among Hispanic communities of different origins in the U.S..

My standard example is that the word for "bus" in Puerto Rico is the word for "baby" or "infant" in Ecuador.

And "take" in one means "screw, have intercourse with" in the other. So "take the bus" to one may mean "screw the baby" in another.

Latin America: twenty nations divided by a single language.
 
It is. "-on" as a suffix means "big". There are a variety of vulgar terms like "huevón" and "vergón" that are the derivatives of the terms for testicles and penises.

Obviously, the FCC has a hard time... and always has... telling us what is obscene and what is not. Now, with nearly 20% of the population being Hispanic, we have to consider what is a "dirty word" in that language, too. Add in the fact that the words change meaning or are sometimes not even used in other countries of Latin America. So a dirty word to a Dominican may be a term of endearment to a Peruvian.

This is sort of having a "new and revised " rule book for a major league sport ahead of every season!

Well, given that XEPRS is south of the border, the FCC is irrelevant here, isn't it? Does Mexico's equivalent agency care?
 
Well, given that XEPRS is south of the border, the FCC is irrelevant here, isn't it? Does Mexico's equivalent agency care?
As was mentioned in a prior post, the term has gone from being a "dirty word" to just vulgar slang in much of Mexico. I don't think they care at this point.

Exbloguero, do you agree?

As also observed, through overuse many such words lose their high "profanity index" score and become less and less "dirty" over time.
 
Well, it's already very normalized in the northern part of Mexico. Only the very conservative say that that word is vulgar. Even in my city there was an FM radio with that name...

Good point... and a good example of how perceptions change.

When I was doing my internship at Grupo Radio Centro in the D.F. in 1963, there was a list of absolutely forbidden words... not even allowed in the (marble) hallways. Today, half of them are probably acceptable, even on the air and in song lyrics.
 
But the actual owner of XEPRS is probably making money. They have leased out 21 hours daily of airtime. Only 12-3pm hasn't been sold.

Unless this deal is different, the owner ALWAYS makes money. They figure out what it's worth to lease the programming rights and they do it for a set amount. Maybe it has escalators every year in a multi-year deal, but the owner gets X.

Making a profit above what he's paying the actual owner of the station is the problem of the guy leasing it.
 
Has anyone found any background information on this DJ 'El Chingon'? On air, he sounds very experienced with a radio background. Or what his real name even is?

He obviously wants to be the new 'Wolfman Jack'.
 
Has anyone found any background information on this DJ 'El Chingon'? On air, he sounds very experienced with a radio background. Or what his real name even is?

Can't find a thing. There is an "El Chingon" restaurant chain with a location on Fifth Ave, just south of Market in San Diego. It's been there for a little over seven years. Maybe it was inspiration. Maybe not.

We'll know if his next jock hires are "Al Pastor" and "Nacho Libre".



He obviously wants to be the new 'Wolfman Jack'.

On AM radio in Southern California? He's 55 years too late.
 
El Chingon is always mentioning that he is broadcasting from a barge 40 miles off the coast of Baja in international waters.

Of course, that can't be true. Probably just a reference to Radio Caroline.
 
Or (much more likely in Southern California) Scott Shannon and Pirate Radio (1989-1992).
And that project seems like a very unlikely one to imitate or emulate. This was the big failure in Shannon's career, and almost brought down Westwood One.
 
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