It's still a hobby station. It has no potential audience in its limited coverage area and, like the HD channels, are just "pass times" for Saul. Having owned such a "hobby" station myself, I understand it totally.
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1090 XEPRS Has Gone Back to Oldies Plus Wolfman - L.A. Daily News
- Thread starter Daryl Lynn L.A.
- Start date
If what El Chingon told me when I called the studio line today there were three radio personalities that were to be added this week, that has been put off for another week. Note at least the two he mentioned are not alive so it will be similar to what they are doing with the Wolfman. I did not get the name of the third one.Sorry -- Didn't see this on the San Diego board. I posted it not because I necessarily agreed w/Waggoner, but because I thought it was interested that they were replaying old Wolfman shows. I didn't read it as implying Wolfman was coming back live on 1090. Always thought it would be a fun programming idea to play an hour or two of popular DJ's from long ago, maybe as a show for a Sunday night time slot when there are few listeners.
I know that most people here don't like oldies or classic hits formats, but I think they're really fun. To each his own.
K.M. Richards
Program Director, The Eighties Channel™
K.M. Richards
Program Director, The Eighties Channel™
Someone who better have the deepest pockets in history, if this is going to last any significant period of time.
That "someone" is also paying to produce jingles (or liners, sorry if I'm not using the wrong term). When I've listened lately, I've heard at least four different ones, all with different music fragments and announcer saying "AM 1090". One sounded almost identical to the famous K-Earth TOH I.D. of the 1980s-1990s
It's not about the cost of running the transmitter... it is the rent paid to the family in Monterrey, NL, in México to rent the station.
I question, for the list of reasons I posted earlier, how they can get the necessary revenues from ad sales to sustain those costs with a format that nearly no advertisers want to be part of.
The jingles may not be new. Does the announcer sound like a real person or AI/computer generated?
Same family that has a 50kw station in CDMX operating at full power simultaneously with an FM, paying for the union positions of that AM station.
I don't think the problem is music "that only people 70's or older like"...I know lot's of people from all ages that love 50's and 60's oldies right along with Classic Rock...the real problem is almost nobody will listen to music on AM! (sorry R.W.) Including those of my age group who will simply enjoy the new sound on 1090 temporarily as a passing novelty-which it is! 1090 doesn't even have a working app or availability through Tune In, or My Tuner, etc, so it can (sort of) be taken seriously!
K.M. Richards
Program Director, The Eighties Channel™
Produced imaging does not necessarily have to be outsourced. I have done a lot of that myself for The EIghties Channel™ using my own stable of voices, and for all we know, El Cheapskato is doing likewise.
Jingles, on the other hand, need to be custom sung (I have TM doing mine) and that can easily start at $2000 for only five or six sings.
Is El Chingon running the station as well as paying for airtime? The reason I ask is he's the only name anyone here is associating with the station.
K.M. Richards
Program Director, The Eighties Channel™
It appears so. But (semantics is a factor here, unlike in that other thread I replied to a few minutes ago) he isn't really running "the station". He is running his own programming service and paying the station to run it. He keeps any revenue from commercials he includes in his programming and offsets his costs with same. That's how brokered operations work.
To give you my situation to use for comparison: I also run a programming service, but Don Davis compensates me to run my programming on KRKE so he does not have to worry about creating something to run between the stopsets. He pays me an agreed amount every month which I consider adequate to cover my expenses and still turn a profit. That's a "programming services" agreement.
The real difference is that, unlike El Klingon, I don't worry about where the money is coming from every month. By end of business today, Don will have PayPal'd me my monthly fee, as he does on the first of every month. That situation is reversed for XEPRS.
(Of course, since I also consult all of Don's other stations throughout New Mexico, he pays me an amount for that on top of what he owes me for directly programming KRKE. But I only include that as full disclosure to make the distinction for purposes of the explanation.)
Thanks for explaining.
This may seem like a silly question, but why not use DJs that are actually...alive?
All of the aforementioned DJs were great in their own time and I wouldn't mind hearing them as a special, like "Saturday Nights with the Wolfman" or something. But trying to put a bunch of their old clips together to make them sound relevant on a recurring basis here in 2024, and then use that to form the foundation of a station, even one with (ahem) very few listeners seems...strained.
Surely there are folks around who would gladly DJ for a very low rate simply as a labor of love. You know, folks who could give out the station phone number for requests (antiquated concept, granted, but consider the target demo), facebook pages, relevant current events (some acts like Franki Valli still perform, amazingly enough!) and just generally connect with the audience.
If this is just the guy's toy and he wants to play with it the way he wants, I say (as I have earlier in this thread) more power to him. Have at it sir, I wish I was in your shoes. But if there is any chance of making a go of it, you gotta connect with the listners today. Forty year old tapes of Charlie Tuna ain't gonna get it.
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