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Cumulus Moving Into Bonneville’s Daly City Facility

Yabbut...sometimes it gets ridiculous.

Not sure this is one of those cases, though.

You have Cumulus announcing that they're putting three of their frequencies (680,1050 and 104.5) in Levi's Stadium.

They've moved KSFO's intellectual property and programming to 810, and relinquished the KGO calls.

Instead of reducing the footprint in the building where they currently lease space, they're moving in with a competitor.

That competitor (especially if the Niners buy 680, 1050 and 104.5) could be a potential buyer for Cumulus' stations. San Francisco and its one remaining signal in L.A. are now outliers in the portfolio of what is mostly a medium-market company.

Balancing that out---

It's been 12 years since KRON moved into KGO-TV's building and it has not led to a duopoly involving the two.
 
Not sure this is one of those cases, though.

You have Cumulus announcing that they're putting three of their frequencies (680,1050 and 104.5) in Levi's Stadium.

They've moved KSFO's intellectual property and programming to 810, and relinquished the KGO calls.

Instead of reducing the footprint in the building where they currently lease space, they're moving in with a competitor.

That competitor (especially if the Niners buy 680, 1050 and 104.5) could be a potential buyer for Cumulus' stations. San Francisco and its one remaining signal in L.A. are now outliers in the portfolio of what is mostly a medium-market company.

Balancing that out---

It's been 12 years since KRON moved into KGO-TV's building and it has not led to a duopoly involving the two.
Also, and this is very unusual..

Bonneville and Cumulus have competing Classic Rock stations KSAN and KUFX. And now, both will be housed in the SAME building. I have never heard of this happening before. More fuel to the fire of Cumulus SF ending up being sold to Bonneville.
 
Also, and this is very unusual..

Bonneville and Cumulus have competing Classic Rock stations KSAN and KUFX. And now, both will be housed in the SAME building. I have never heard of this happening before. More fuel to the fire of Cumulus SF ending up being sold to Bonneville.
Maybe.

Again, KRON and KGO-TV are competitors who have shared a building for 12 years. It doesn’t affect anything and hasn’t led to a sale.
 
Maybe.

Again, KRON and KGO-TV are competitors who have shared a building for 12 years. It doesn’t affect anything and hasn’t led to a sale.
Well. You could also make the argument that KGO-TV seeing a KRON threat like the tail wagging the dog.

It would probably be a different story if it were KPIX sharing space with KGO-TV

I do believe KRON has its own secured entrance.
 
Maybe.

Again, KRON and KGO-TV are competitors who have shared a building for 12 years. It doesn’t affect anything and hasn’t led to a sale.
And KRON still has no signage on that building. I thought the two also have a shared services agreement. Wasn't the move precipitated by KRON losing their NBC affiliation, and the loss of revenue that accompanied it? And who says Disney may not outright purchase KRON in the future.
 
Well. You could also make the argument that KGO-TV seeing a KRON threat like the tail wagging the dog.

It would probably be a different story if it were KPIX sharing space with KGO-TV

I do believe KRON has its own secured entrance.
It does, but that's not the point.

This ain't "Anchorman". Most TV reporters and photogs get along with the competition. I had a competing reporter as a groomsman at wedding #1.

Nobody at KRON has access to anything KGO isn't putting on the air at that moment and vice-versa.

There's no real issue having them both in the same building and---my point to KilowattKat---in 12 years, it hasn't led to a sale. So there's a data point that argues against reading too much into the Cumulus move.
 
And KRON still has no signage on that building.

The correct phrase is "no longer".

kron-kgo-bldg.jpg

Using Google Street View, the KRON signage was there as recently as May 2021---it doesn't show in any of the captures after that (the next is one year later).

I thought the two also have a shared services agreement.

Rich Lieberman speculated that there might be one when KRON announced the move. Media General denied it.


Wasn't the move precipitated by KRON losing their NBC affiliation, and the loss of revenue that accompanied it?

KRON lost the NBC affiliation on January 1, 2002. The move to the KGO-TV building happened 12 years later.

Media General merged with (absorbed) Young Broadcasting in 2013:


Media General announced the move shortly after taking possession. Key reasons: 1001 Van Ness was bigger than modern broadcasting required.


MG got $26 million for the old place.



And who says Disney may not outright purchase KRON in the future.

I mean, anything can happen---though @TheBigA is right about ABC not being interested in more linear TV--- but if that happens, it won't be because they've been in the same building all that time.
 
Not sure this is one of those cases, though.

You have Cumulus announcing that they're putting three of their frequencies (680,1050 and 104.5) in Levi's Stadium.

They've moved KSFO's intellectual property and programming to 810, and relinquished the KGO calls.

Instead of reducing the footprint in the building where they currently lease space, they're moving in with a competitor.

That competitor (especially if the Niners buy 680, 1050 and 104.5) could be a potential buyer for Cumulus' stations. San Francisco and its one remaining signal in L.A. are now outliers in the portfolio of what is mostly a medium-market company.
As long as it's least a hundred steps away from "Can {fill-in-the-blank-call-letters} be saved?"

I have a strong preference for facts over speculation and conjecture.

Balancing that out---

It's been 12 years since KRON moved into KGO-TV's building and it has not led to a duopoly involving the two.
Also remember that many media companies are now large corporate entities, probably with dedicated "corporate facilities" departments - i.e., the folks who make sure that there's flimsy toilet paper in the restrooms and that the cubicle walls are too short. "Corporate facilities" is looking for the cheapest real-estate they can find. There's very little strategic about it.
 
Also, and this is very unusual..

Expect to see more unusual combinations and actions in the future. Radio is trying to survive within a variety of constraints. Real estate is one place to look to for cutting costs, especially when you have fewer people and the type of technology that takes up less space than before.
 
Expect to see more unusual combinations and actions in the future. Radio is trying to survive within a variety of constraints. Real estate is one place to look to for cutting costs, especially when you have fewer people and the type of technology that takes up less space than before.

Exactly. In LA, for example, Cumulus is subleasing some office space to other broadcasters. In this case, it's the other way around. I don't know what their lease was for Battery Street. But if it didn't allow for a sublease, or the facility wasn't conducive to their operation, this was a logical thing.
 
Also remember that many media companies are now large corporate entities, probably with dedicated "corporate facilities" departments - i.e., the folks who make sure that there's flimsy toilet paper in the restrooms and that the cubicle walls are too short.
Better than having an open office design, where you can’t hear yourself think with people taking calls on all sides of you…
 
Better than having an open office design, where you can’t hear yourself think with people taking calls on all sides of you…
:ROFLMAO: That kind of thing only happens in the phony "Legal Help Center" TV ads with a cacophony of ringing phones. ("If you've been in an accident and it's not your fault....") A modern day radio sales operation is probably much more subdued!
 
:ROFLMAO: That kind of thing only happens in the phony "Legal Help Center" TV ads with a cacophony of ringing phones. ... A modern day radio sales operation is probably much more subdued!
About as subdued as a funeral home these days.
Probably not even. Most, if not all of it is probably done by computer, so if we picture it like the fictional "Legal Help Center," it would be more akin to an empty server room with a never-ending cacophony of screaming cooling fans.

c
 
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