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Latest iHeart oddity
- Thread starter Cap-n Spackle
- Start date
It really will not matter. They are really encouraging the use of the kiosk. Look for McDonald's to have a "service charge" to actually talk to a human.
D
Deleted member 108832
Guest
I'll second @radiofan2023. You're still wrong. Younger Mexicans are speaking less and less of their mother tongue. This will likely accelerate in places like here in Texas, Oklahoma, Arkansas, Mississippi, etc. where if you are caught speaking Spanish in public, you're liable to face being stopped by law enforcement, and a State issued ID had better be in your possession when they do.
I can't speak on the other states I mentioned, other than Arkansas, but "Wheels" (Greg Abbott, for those who don't know our charter bus trip scheduling Governor, by now) is just itching to begin rounding up illegals on January 21st and shipping them back south, instead of to the various sanctuary cities dotting the nation's landscape, as he's been doing since shortly after Biden took office.
By the end of the month, we'll pretty well know how much of this new immigrant rhetoric actually gets put into motion, and how much of it is pure puffery, but he's not the only Governor with these intentions. Keep in mind, Trump mouthpiece Sarah Huckabee-Sanders is the current sitting governor in Arkansas, too.
You know there's not just one language in the world....
We're already there!
There’s not just one language spoken in the US or the world.
D
Deleted member 108832
Guest
I reckon the language of love is still spoken and heard worldwide, @radiofan2023.
There is no likelihood of Spanish replacing English in the U.S. Sure, you hear mostly Spanish in some communities where many people recently arrived. But the second generation speaks English better than Spanish. And that's true not just of Latin immigrants but also of those who speak Hindi, Mandarin, Korean, etc.
Why are you hearing some Spanish commercials when listening to an English-language talk station? If you are listening on the iHeart or Audacy apps, they run a few Spanish-language ads across all formats, music and spoken word. It would be too complicated with hundreds of stations on those platforms for them to keep track of who gets English spots and who gets Spanish.
I'm quite sure that if you are hearing an English-language talk station on AM or FM radio, the spots are all in English.
Why are you hearing some Spanish commercials when listening to an English-language talk station? If you are listening on the iHeart or Audacy apps, they run a few Spanish-language ads across all formats, music and spoken word. It would be too complicated with hundreds of stations on those platforms for them to keep track of who gets English spots and who gets Spanish.
I'm quite sure that if you are hearing an English-language talk station on AM or FM radio, the spots are all in English.
Listener confusion is one reason you don't want to air a Spanish language spot on an English language station. The listener may think they've landed on the wrong frequency, or the station changed formats.
Don't give your listeners a reason to tune out.
Don't give your listeners a reason to tune out.
Last time I listened to corporate Spanish language radio, a lot of the commercials were in English
But not everyone understands Barry Manilow….
It remains to be seen whether increased enforcement of immigration laws and regulations will make people more cautious about speaking Spanish or any other non-English language in public.
But your statement about the language metamorphosis between first and second generation immigrant families is broadly true with more rare exceptions. Young people must use English in school in almost all cases, and they find themselves following brighter, social trends that are based in English. While this subject will eventually generate hundreds of doctoral theses, it is pretty obvious that in most parts of the country immigrants from any part of the world where English is not the primary language, will see see the same transition that has been the norm for nearly two centuries: second generation speaks the parent’s language at home in English in most other places. And the third generation speaks kitchen versions of the grandparent’s language, but never uses foreign language media.
Obviously, such intense enforcement will discourage public use of other languages by people who have something to be concerned about. In my personal case, I do not anticipate any change in the way my family, and I communicate in public and in private; I have no concern about speaking Spanish in public if that is the better language for us to communicate in.
Public statements made by the incoming administration, indicate that their first efforts will be to deport people with criminal records that go beyond just illegal entry into the country. But anyone without documentation is going to be subject to apprehension, following a minor infraction such as a traffic ticket and when they have no “papers“.
Of course, subjects like this will give all the far right wing talk hosts plenty to form at the mouth about. What is the most interesting subject or aspect of this whole immigration issue is the fact that a significant percentage of immigrant families who are here legally do not support illegal immigration.
If you are talking about operators like Univision and SBS, most either do not accept or discourage commercials in English. The exception would be formats based on music like Reggaeton, where a certain amount of bilingual content or English language content seems to fit in some markets.
In other words, how many ads in English do you hear on Mega in New York or K-LOVE in Los Angeles?
I've heard Mega WSKQ 97.9 in NYC on FM radio. The spots are mixed. Many in Spanish, some in English. I think that if a recorded Spanish commercial is available, that's what plays. However, if an advertiser is mostly buying time on English language stations but wants some commercials to run on Spanish language radio, they may not bother to commission commercials in both languages.
That seems a bit odd to me. If you are spending money to advertise to folks who prefer Spanish-language media, why not spend the extra dollars and get Spanish-language spots?
BTW, the new Spanish-English AC station in New York, La Exitosa 98.7 WEPN-FM, runs NO commercials in Spanish. Even for advertisers who I know have spots in Spanish like Chick-Fil-A, Discover and Lowe's, the commercials are all in English. That tells me they either rushed this thing on the air and didn't even bother to ask for Spanish-language spots. Or they don't care.
I don’t hear this on over the air or streaming audio. But I have bumped into it on the tv apps. I can’t remember if it was just one or a couple, but I do watch some of the free ones with ads and I’ve seen Spanish speaking advertisements on those. They are generally very good with geo targeting with having local advertisers, Other than counting to 10, I speak no Spanish nor is my zip code known for Spanish speaking people.
Producing spots in Spanish does not just mean translating the copy. Most Spanish language campaigns done by agencies are specifically created for the cultural differences that Hispanics who listen to Spanish language media have. That may mean an entirely different focus, or at least differences in the selling points.
But sometimes a client will believe that there are enough similarities between Hispanics who would buy their product or service and general market persons... and they use the same creative.
FWIW, the Spanish versions of the White House's web page and X/Twitter feed have both been taken down.
D
Deleted member 108832
Guest
It has that in common with Mark Milley's portrait.
If they copy the banks, there will be a service charge to use the kiosk. ATM's save money....... now they MAKE money.
I hope you are wrong. There is a big stink in Atlanta about some of the C stores not taking cash in some of the high areas. I get safety but then homeless folks don't always have ATM or credit cards.
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