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“Varied Ideological Perspectives”: a new goal promised for CBS under Skydance

vchimpanzee said:
Here's the Charlotte station's web site.

Charlotte – La Raza Network

larazalaraza.com larazalaraza.com
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I have a bit of an issue with any company, no matter how large (they own a big bunch of smaller market radio stations that are actually pretty decent) that does not understand the nature and terminology of its own market.

The listing of all their "La Raza" stations calls them "Regional Mexican" or "Música Regional".

1753741526280.png

That is not a term listeners understand; it was created by non-Hispanic record store owners to sort Spanish language music between pop, rock, tropical and "all that stuff from Mexico with tubas and accordions". So they named it "Regional Mexican" in the stores and in the trades. In Mexico it is not called that.

In Mexico, the music is called "grupera".

For listener promotion, I'd go with something like "... la música de nuestra tierra" showing the ties with the homeland, our extended families, our food and...
 
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kevtronics said:
But the last time I checked, Charlotte isn't in Mexico.
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But the music is Mexican and listened to predominantly by Mexican immigrants
kevtronics said:
Are you also going to tell the Pennsylvania Dutch to redo all of their marketing material because "Dutch" is a misnomer and they're actually Deutsch (German), not Dutch?
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Not the same. This is a station marketing today to its audience that is likely 100% Mexican born and who have not idea what "Regional Mexican" means.
 
davideduardo said:
But the music is Mexican and listened to predominantly by Mexican immigrants

Not the same. This is a station marketing today to its audience that is likely 100% Mexican born and who have not idea what "Regional Mexican" means.
Click to expand...
Are the Mexican-born immigrants so thick that they can't figure it out? Where is this "marketing" being done? On billboards? In print? On TV? Or just on the chain's website, as I suspect is the case? How many of the listeners (or potential listeners) you are so concerned about frequent broadcasting companies' websites? And how many of them -- no matter where they saw the marketing you criticize -- would reject a station calling itself La Raza out of hand just because of that one word "regional"?
 
CTListener said:
Are the Mexican-born immigrants so thick that they can't figure it out? Where is this "marketing" being done? On billboards? In print? On TV? Or just on the chain's website, as I suspect is the case? How many of the listeners (or potential listeners) you are so concerned about frequent broadcasting companies' websites? And how many of them -- no matter where they saw the marketing you criticize -- would reject a station calling itself La Raza out of hand just because of that one word "regional"?
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That's what I was thinking. Before I knew what the term meant, I just assumed there were different regions of Mexico that had their own styles of music, and somehow the stations played all of them, or some.
 
vchimpanzee said:
That's what I was thinking. Before I knew what the term meant, I just assumed there were different regions of Mexico that had their own styles of music, and somehow the stations played all of them, or some.
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And by that reasoning, Country music must've lost half of its audience when they stopped calling it "Country & Western".
 
Paramount Global's Q2 just release and it's the last under National Amusements

Welcome to the Skydance Years (Funded by CJ E&M and Tencent)
 
CTListener said:
Are the Mexican-born immigrants so thick that they can't figure it out? Where is this "marketing" being done? On billboards? In print? On TV? Or just on the chain's website, as I suspect is the case? How many of the listeners (or potential listeners) you are so concerned about frequent broadcasting companies' websites? And how many of them -- no matter where they saw the marketing you criticize -- would reject a station calling itself La Raza out of hand just because of that one word "regional"?
Click to expand...
You are overreacting. I just suggested that using a term that was unfamiliar both in Spanish and English to the core audience is not a good promotional strategy and indicates that their online presence is more motivated by sales than audience promotion.
 
vchimpanzee said:
That's what I was thinking. Before I knew what the term meant, I just assumed there were different regions of Mexico that had their own styles of music, and somehow the stations played all of them, or some.
Click to expand...
But you are not Mexican, correct? I was simply stating that the term is unfamiliar or totally unknown to first generation Mexican immigrants, and that the station would be better off using the term they know which is “Grupera”.
 


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