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Is it just me or has KPWR started incorporating 90’s and Early 2000’s hip hop again?

It's in a rough spot. The KPWR signal is just so rough in so much of the IE/OC. And the air talent is difficult to listen to.

KDAY is sounding solid. And the two-signal setup comes booming in pretty much everywhere I go, except Valencia.
 
While I didn't recognize most of the songs on KPWR's playlist (if it didn't make to Billboard's top 10 pop charts between December 1991 and December 1997 when I lost access to that information), I think your analysis sounds just about right. Keep in mind that there is a (roughly) 20- to 30-year gap between the time when a song is on the regular playlist as a hit and the time that it shows up on that same playlist as an oldie. I noticed this during the 1970s when I was a child and teenager and 1950s music (as well as such TV sitcoms as "Happy Days,") were the rage. That trend continued through the 1980s and began to fall off during the 1990s. We saw that happen with the 1960s during the 1980s and 1990s as well. The only decade that didn't have as much remembrance thus far (at least according to radio station playlists) was the 1970s, possibly because of the dominance of AC during that period (though 1970s music is still being played on many oldies and classic hits stations today).

And *all* of this fits in with what K.M. Richards and Michael Hagerty have discussed in other threads; namely the age of the audience advertisers are trying to reach (usually 25-54 years) and how radio stations are trying desperately to reach that age group in order to remain profitable.

My advice? Don't worry! I expect we will be seeing more classic hip-hop stations showing up on radio dials in the not-too-distant future, especially in cities with large black and Latino populations. One place where I was surprised to see a classic hip-hop format is Missoula, MT--KHKM-FM at 98.7 mHz is trying the format for now and we'll see if it catches on with a (mostly) white audience as it did back in the day.
 
They've definitely been heavy on the throwbacks lately and it's increased my engagement with that station. But I wonder if it's a temporary thing or will they keep the old school tracks for good.
 
cer1992 said:
They've definitely been heavy on the throwbacks lately and it's increased my engagement with that station. But I wonder if it's a temporary thing or will they keep the old school tracks for good.
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@cer1992, I hope that it’s a not a temporary thing. It’s nice hear Pac, Ice Cube & Dr. Dre,etc on the station again.
 
cer1992 said:
I absolutely agree, though my concern stems from the fact that KDAY is Power's sister station.
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Well we’ll see what happens later on down the line. I still remember clear as day when they incorporate classic west coast rap with modern hip hop & R&B back in the 90’s and the 2000’s. Funny thought what if Power 106 were to bring back “My Boo” by Ghost Town DJs. I would definitely go back to listening to the station regularly.
 
Brandon1993 said:
Well we’ll see what happens later on down the line. I still remember clear as day when they incorporate classic west coast rap with modern hip hop & R&B back in the 90’s and the 2000’s. Funny thought what if Power 106 were to bring back “My Boo” by Ghost Town DJs. I would definitely go back to listening to the station regularly.
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I heard "My Boo" in a mix just last year. Ghat would be dope if they brought that back for regular rotation.
 
cer1992 said:
I heard "My Boo" in a mix just last year. Ghat would be dope if they brought that back for regular rotation.
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At KPWR, programming and music is only consistent until Meruelo brings in the next person. Don't get your hopes up too high.
 
cer1992 said:
That's been a long-time staple on Power 106 for the last nearly 23 years. Other throwbacks I been hearing on KPWR recently are "03 Bonnie & Clyde" by Jay-Z feat. Beyonce, "I Know What You Want" by Busta Rhymes, and "Tipsy" by J-Kwon.
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They bought back “I Got 5 on It”(1995) by Luniz. That song has been a staple on Power 106 for 30 years since the summer of 1995. I’m so happy that Power 106 is getting back what it used to be back in the day.
 
@cer1992, remember “Round & Round”(1995) by Tha Twinz. 92.3 The Beat and Power 106 stayed playing that song during the ‘90’s. I was 1 years old about to turn 2 when it dropped in the summer of 1995. It was on Power 106’s playlist well into the late ‘90’s.
 
Brandon1993 said:
@cer1992, remember “Round & Round”(1995) by Tha Twinz. 92.3 The Beat and Power 106 stayed playing that song during the ‘90’s. I was 1 years old about to turn 2 when it dropped in the summer of 1995. It was on Power 106’s playlist well into the late ‘90’s.
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Power 106 is mixing all throwbacks as I type right now.
 


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