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Anyone listening to the yacht rock weekend on klos

michael hagerty said:
He was on KWST before KNX-FM.



No, but we don't have to rely on memories. Here's half an hour of him on May 19, 1983:

19830519 KNX-FM Phil Hendrie.mp3

drive.google.com drive.google.com
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I'm not much of an old aircheck listener; I've always enjoyed listening to stations in other markets today, something that can be done online now.

So, can you give us your "professional opinion" of how Phil sounded as a jock?
 
davideduardo said:
I'm not much of an old aircheck listener; I've always enjoyed listening to stations in other markets today, something that can be done online now.
Click to expand...

With unscoped airchecks, which is all I hang onto, the experience is essentially similar---plus, if you really hate a song or a spot break, you can zip through it.

Think of it as a DVR with a really big memory---goes back decades instead of weeks.

davideduardo said:
So, can you give us your "professional opinion" of how Phil sounded as a jock?
Click to expand...

Bored. Closest thing to a joke he can tell on KNX-FM (going into a newscast where the lead story is that NASA is considering allowing journalists on future shuttle missions) is about small person actor Herve Villechaize being launched into space. He was sitting on a bus bench when Orson Welles sat on the other end.

A friend of mine, who was his news guy at KWST, says Phil hated being a jock, wanted to do talk, got to Miami, heard Neil Rogers and the pieces fell into place.
 
I'm 56, and I might be out of the demo slightly, but I really do like Yacht Rock. There are different versions of Yacht Rock stations online and on Sirius XM and they all have their variations on it - no two stations sound exactly alike, although their "core" sound is pretty close. The one on Sirius XM is very close to what would be the most traditional but they have a smaller playlist so you tend to hear more repetition. iHeartRadio does a pretty good job with theirs. The one on the Litt Live service tends to throw in a lot of songs that I think may be album cuts. I haven't heard some of them before, although they do seem to fit the "Yacht Rock" vibe. They are probably more similar to KNX-FM, which itself has an online replica(which is now called The Mellow Sound.net). The one I probably like the most is 181.fm's version which has a more varied playlist than the typical Yacht Rock station, mixing in quite a bit of Mellow Gold and AC Favorites from the 70s and 80s.

My question is, just like KROQ has their "Roq Of The 80s" original New Wave/Classic Alternative format on 106.7 HD2, is it possible that KLOS could be toying with an idea to put a Yacht Rock (SoCal style) station on HD and streaming? There are a few approaches they could take with it (someone else in LA could do this as well) - it could just go straight ahead traditional Yacht Rock, mix it with Classic/Mellow Gold (also a potential opportunity for KOST), make it a Mellow/AOR hybrid a la KNX-FM or even mix it with a bit of a AAA format, maybe even putting some newer artists in the rotation that could mix well and generate appeal to a broader "Yacht Rock and More" audience.

Would any of this work? Would there be a viable audience for it?
 
TheBigA said:
On HD?? No.

Roq of the 80s gets a .1 share and 36,000 listeners.
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Yes, I realize that most HD and streaming side projects do not command large listening audiences since they have their signal and sound limitations and a listening public that is largely unaware of the technology or individual stations. But they DO have some sort of audience. Audacy pulled nearly all of their extra HD stations, but for some reason, KROQ2 remained, along with "Firelane" on 97.1 . There must have been a reason that the formats. small audiences as they have, are allowed to stay on. I definitely can't see Yacht Rock surviving on a primary FM station these days....but if a station like KLOS has decided to take a chance on disrupting their format with this one not once, but twice this year, don't you think they could be testing the water for such an instance? KLOS is no longer owned by a major national company, so they might be willing to take more chances with side formats, not unlike Saul Levine.
 
powers said:
There must have been a reason that the formats. small audiences as they have, are allowed to stay on.
Click to expand...

They don't know what else to do with them and aren't ready to abandon HD subchannels yet.

powers said:
KLOS is no longer owned by a major national company, so they might be willing to take more chances with side formats, not unlike Saul Levine.
Click to expand...

The difference is that Muerelo paid $43 million for KLOS six years ago. They have debt service.

Saul Levine has owned KKGO since 1958 and 1260 AM since 1992. He's debt-free and can afford to experiment.
 
Yabadabado1 said:
Heck, if you go to Yacht Rock Radio's website there seems to be quite a few stations running it. And pretty sure a lot of those stations aren't in a warm tropical area with boating opportunities available 24/7. The majority of the stations seem to run it for a couple of hours, maybe any more than that and listeners might be throwing themselves overboard to escape it.
Click to expand...
One of them is in Conneaut, Ohio, on the warm shores of Lake Erie. 😂
 
I wonder of those 36,000 how many are listening on the stream vs the HD2.

That's actually better than I'd have expected. Unless it's a typo, in which case it's still better than I'd expect but not by as much.
 
Yacht Rock Radio is all over the place as far as formats:

Classic Hits
Adult Contemporary
Soft AC
Hot AC
Oldies
Adult Standards
Adult Hits
...possibly other formats, as I didn't check the format of every affiliate.

This might be the most all inclusive type of music. Appealing to Men Women, young, and old. No wonder it's popular!

Syndication – Yacht Rock Radio

yachtrockradio.com yachtrockradio.com
 
Yabadabado1 said:
Oh, nobody swims there. Might get a concussion if they breaststroke right into one of the floating turds.
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Aw, ***'on. The turds that floated down the Cuyahoga got cleaned up by the 70's.

I do remember a school chum's birthday party, which was celebrated on a sort of ferry boat that started out at the mouth of the Cuyahoga River and went upstream by the steel mills, forges and the like. We ended up taking teams and counting the floating turds on the port and starboard side of the vessel. A few years later, the river, turds and all, caught fire. Somehow that got official attention, and a cleanup was started.
 
KilowattKat said:
Yacht Rock Radio is all over the place as far as formats:

Classic Hits
Adult Contemporary
Soft AC
Hot AC
Oldies
Adult Standards
Adult Hits
...possibly other formats, as I didn't check the format of every affiliate.

This might be the most all inclusive type of music. Appealing to Men Women, young, and old. No wonder it's popular!

Syndication – Yacht Rock Radio

yachtrockradio.com yachtrockradio.com
Click to expand...

I think this is one of those formats that has as many definitions as it has programmers doing it.
 
I would personally enjoy a "yacht rock" format quite a bit... There are a lot of great "yacht rock" records that don't get much play anymore - for example, "Steal Away" by Robbie Dupree. Good stuff! Relaxing, too.
 
radiofan2023 said:
Also there's another reason KLOS did a yacht rock weekend, that no one has mentioned yet.
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I assume you don't mean tightening their grip on the 55+ demo, which is the actual end result.

BTW, I am in that demo, and as mentioned before, I am glad they did it and hope they do it again. Nothing wrong with growing old with your audience until they drop, KMPC did it and they called it the "Station of the Stars" when it was really the station of the old folks home. On the other hand, (sorry Micheal) I WON'T be buying a Kia any time soon.
 
ChannelFlipper said:
I assume you don't mean tightening their grip on the 55+ demo, which is the actual end result.
Click to expand...
According to this very scientific and expansive poll, Yacht Rock fans are 20% age 40-50, 55% age 50-60, 19% 60-70, and a few percent of everything else (which pretty well tracks the age range of Facebook users these days):
www.facebook.com

Yacht Rock | I'm curious of the age range for this group | Facebook

I'm curious of the age range for this group. I'm 27 and LOVE Yacht Rock, but feel like that's relatively young.
www.facebook.com www.facebook.com

"Spotify says yacht rock is most popular among those ages 45 to 54, which is the age group that likely heard these songs while growing up. However, people ages 18 to 24 also love yacht rock, and those are new listeners":
cloudcovermusic.com

Yacht Rock | Songs, Playlists & When to Use it in Your Store

Yacht Rock is smooth, mellow music that creates a relaxed, easygoing vibe. Learn why Yacht Rock is perfect for laid-back settings and stores.
cloudcovermusic.com cloudcovermusic.com
 
ChannelFlipper said:
Nothing wrong with growing old with your audience until they drop, KMPC did it and they called it the "Station of the Stars" when it was really the station of the old folks home.
Click to expand...

KMPC actually tried to modernize first (1973-80), lost most of its audience, panicked, went talk, crashed and burned and after Whittinghill and Gary Owens were at 1150 doing The Music of Your Life and getting numbers, came in and Bigfooted them. It worked for nine years (1983-1992).

The audience was still alive and the station was still getting pretty solid numbers (the last book before the decision was a 2.8, which beat KFI and KFWB and tied KNX and KLSX). They just couldn't sell the demographics anymore.

ChannelFlipper said:
On the other hand, (sorry Micheal) I WON'T be buying a Kia any time soon.
Click to expand...

Flip, I don't care what you drive. But if you say something that isn't true about a brand based on an impression you haven't updated in a decade and a half, I'm absolutely going to correct it.

To put it in perspective---if you bought a '71 Vega based on your impression of the 1956 Chevrolet Bel-Air, you were in for a huge disappointment (as well as warped cylinder heads).
 
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