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Efforts to Ban Drug Commercials on Radio

Theater of My Mind said:
While several reasons are offered to justify this, it's clearly another way for Trump to harm news organizations. The vast majority of spots on TV network newscasts is made up of Big Pharma ads, and they're also major sponsors on the cable news channels. Any sweeping restrictions on those ads would cause financial pain for commercial broadcasters giving Trump new leverage over all of them.
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This right here. To me this seems like the primary motivation... to cut into revenue for television networks.

I imagine most of this advertising money won't disappear though and will probably just get switched to online advertising.
 
inari said:
This right here. To me this seems like the primary motivation... to cut into revenue for television networks.
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Sounds more like an effort to restrict "Big Pharma" which is one of the Secretary of Health's top agenda items.
inari said:
I imagine most of this advertising money won't disappear though and will probably just get switched to online advertising.
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While it can be restricted rather easily on broadcast TV, this might still be an option for streams and even cable channels.
 
inari said:
This right here. To me this seems like the primary motivation... to cut into revenue for television networks.

I imagine most of this advertising money won't disappear though and will probably just get switched to online advertising.
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I've seen social media posts and graphics to this effect "Starve the fake (non-Trump) news by banning pharmaceutical ads"
 
wadio said:
That kind of switch might actually bring more eyes back to broadcast TV.
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Why do you think that banning pharma ads is going to make broadcast TV more appealing? The annoying pharma ads will just be replaced by annoying ads for something else.

If the broadcast networks take a major revenue hit due to the banning of pharma ads it could mean the quality of programming could go down…driving away more audience.

Much of the loathing for pharma advertising on TV is due to the length of the commercials, which is due to all the side effect warnings that have to be included. But do other types of businesses give you similar warnings? Do auto manufacturers warn you that you could be injured or killed in an accident? Do food and restaurant companies warn you about the consequences of poor diet? Do the recruiting ads for the military warn you that you could be maimed or killed in a war?
 
Mediafrog+ said:
Why do you think that banning pharma ads is going to make broadcast TV more appealing? The annoying pharma ads will just be replaced by annoying ads for something else.

If the broadcast networks take a major revenue hit due to the banning of pharma ads it could mean the quality of programming could go down…driving away more audience.

Much of the loathing for pharma advertising on TV is due to the length of the commercials, which is due to all the side effect warnings that have to be included. But do other types of businesses give you similar warnings? Do auto manufacturers warn you that you could be injured or killed in an accident? Do food and restaurant companies warn you about the consequences of poor diet? Do the recruiting ads for the military warn you that you could be maimed or killed in a war?
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All good points.

I'm really not in favor of banning anything. Just saying that if streaming advertising gets too obnoxious, broadcast TV might become more appealing. But it's a delicate balance.
 
Also related to my beach trip, a DJ interviewed the accupuncturist who helped him and they talked about this topic. Somewhere he learned that these commercials make up 4 percent of ad time but 8 percent of revenue.
 


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