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1110 New Format

Right, the only change on 107.9 is they're actually IDing WBT-FM Charlotte as of today. Up until today the simulcast ID was incorrect as "WBT Charlotte, WBT-AM Charlotte.".
I'm staying with my sports talk prediction on 1110, with WFNZ calls moving to 1110, WFNZ-FM on 92.7, WBT calls moving to 107.9 and no WBT-FM.
 
Everyone here is reading WAY TOO MUCH into the legal ID verbiage....

In many cases a production director or programmer simply writes copy with what they think it is rather than knowing the ID rules inside and out like we do. A couple years ago, Z100 New York was ID'ing improperly as "WHTZ and WHTZ HD-2 Newark" for several months. Do you know how it got fixed?

I told a friend of mine who does holiday fill-in shifts there and he let the Production Director know. It was fixed within a couple days.

Not everyone in radio is as well versed in little minutia as obsessive radiogeeks like us who post on message boards. It's not malicious, its not intentful. They simply don't know. And outside of national ad buyers looking at a spreadsheet, the call letters simply DO NOT MATTER.
 
Lance I get it, and yeah I'm guilty. I just wondered why a major operator wouldn't know the rules as well as a former (small market) OM/PD/DJ such as myself. I even questioned if rules had changed, or if they had put the actual legal ID somewhere else in the hour. And as Scott Fybush reminded me, nobody at the FCC appears to care.
And yes, even now 107.9 isn't IDing their HD-1. But yes I'm guilty of being an obsessive radio geek. 🎯. Actually it would appear it's not "everyone here." I'm the only one that even noticed "WBT Charlotte, WBT AM, Charlotte." Guilty geek as charged.
 
Just noticed 1110 is running a loop promoting 107.9. 1110 WBT is dead.
It’s been this way since Midnight as reported elsewhere. It’s STILL “WBT” as a station ID has been airing at the top of each hour so far today. Hopefully the callsign will stay put regardless of the new format.
 
In some cases, call letters may not seem to matter, but other times are they still important for advertising and marketing purposes? WBT is a well established legacy brand, also associated with 1110. Now they have to transition to 107.9. However, in other situations, Country 103.7 never identifies as WSOC-FM anymore, perhaps since they are no longer affiliated with WSOC-TV, channel 9. But I would say the channel numbers may be more important, such as Kiss 95.1, Hits 96.1, Power 98, and 102.9 the Lake. Most of these stations seem better known by their numbers on the dial.
 
You cannot get AM 1110 at your location? At most it’s just three short tunes, kinda smooth jazzy. The short redirect announcements to 107.9 just play over the music at 20-30 sec intervals.
I should have tried to listen. I thought about doing it online but I have other music I want to listen to.

My older AM radio doesn't work (it comes on when the alarm is set but that's the only way to get it to do that) but I suppose I could have changed the one in the kitchen. But I keep tnat on WFAE for "Wait! Wait!" on Saturday.
 
I just don't see the rationale in creating another talk station to compete with their existing talk station. They have to realize that if they clear Hannity, Levin, et al. on 1110 they're going to get more listeners there than they're getting for their all local lineup on WBT. I use to listen to WBT on a regular basis but once they started going 100% local I started listening to SiriusXM more. Maybe I'm wrong, and the ratings are telling them people want more local voices and that is their reasoning, but it seems more likely to me that they're cutting costs by changing up the programming on WBT. The new shows seem to be originating from stations they already own, so they're saving $$ by dropping Levin and airing them.
I had thought at first that flipping 1110 to nationwide conservative talk radio (Hannity, Beck et al) would make sense, but now that you mention it, that would have the effect of cannibalizing the existing lineup on WBT-FM 107.9, and as successful as those shows have been up to now, they would be bound to lose listeners in favor of the national shows. You can't listen to two stations at the same time.

One other thing to consider, WBT is heavily reliant upon cut-ins for weather, traffic (good reason in a city such as Charlotte), and breaking local news. That would be more difficult to do with a fixed syndicated lineup.

We'll soon know.
 
I had thought at first that flipping 1110 to nationwide conservative talk radio (Hannity, Beck et al) would make sense, but now that you mention it, that would have the effect of cannibalizing the existing lineup on WBT-FM 107.9, and as successful as those shows have been up to now, they would be bound to lose listeners in favor of the national shows. You can't listen to two stations at the same time.

One other thing to consider, WBT is heavily reliant upon cut-ins for weather, traffic (good reason in a city such as Charlotte), and breaking local news. That would be more difficult to do with a fixed syndicated lineup.

We'll soon know.
When you have two similar formatted stations in the same cluster, they are not competing against each other. They flank together to reach the maximum targeted audience for that demographic. Spot sales are sold as a combo for the two.

Remember they are only competing if it's the same format under different ownership.
 
Not everyone in radio is as well versed in little minutia as obsessive radiogeeks like us who post on message boards. It's not malicious, its not intentful. They simply don't know. And outside of national ad buyers looking at a spreadsheet, the call letters simply DO NOT MATTER.
And, as mentioned in another thread, it can be hoped that the revision of FCC rules will eliminate ID requirements.

The worst ID rules are in Mexico, where you (nearly) have to give data right down to the birthday of the owners.
 
And, as mentioned in another thread, it can be hoped that the revision of FCC rules will eliminate ID requirements.

The worst ID rules are in Mexico, where you (nearly) have to give data right down to the birthday of the owners.
Yes, they include the station's address, phone number, web address in the ID.. it's crazy.
 
Yes, they include the station's address, phone number, web address in the ID.. it's crazy.
And that is in a country where, except for a few heritage AM stations, call letters are not part of a station identity-
 
Well I knew of an owner (certainly not FCC) required id that went: "kvsa, 1220 on your dial, in mcgeehee arkansas. Located halfway between mcgeehee and durmont on us highway 65."
True story. Sarcastic comment.
 
When you have two similar formatted stations in the same cluster, they are not competing against each other. They flank together to reach the maximum targeted audience for that demographic. Spot sales are sold as a combo for the two.

Remember they are only competing if it's the same format under different ownership.
You're right, I didn't think of it that way.
 
You cannot get AM 1110 at your location? At most it’s just three short tunes, kinda smooth jazzy. The short redirect announcements to 107.9 just play over the music at 20-30 sec intervals.


Yeah, that's about the size of it. Came in here in KY, around 4 Slow Time a little and should-a-recorded it, but of course, I didn't, thinking it'd come in better later. Nah, it didn't.

Romans 11:33-36 KJB

Josh

Church Podcast: Pleasant View Baptist Church | SermonAudio
Personal Podcast: Back To The Old Paths
TIBPF Podcast: https://www.tibpf.sermon.net
 
It’s been this way since Midnight as reported elsewhere. It’s STILL “WBT” as a station ID has been airing at the top of each hour so far today. Hopefully the callsign will stay put regardless of the new format.
That'd be nice. As I said before and got in a hurry doing so, so my mind ran faster than my fingers LOL, I grew up with Hello Henry, first hearing him back when the old 'BIG at 1470 in Greensboro ran him, then when they took him off there (Never found out why, as an elementary school kid), listened to him on 'BT, even calling him several times from the Greensboro and Shelby metros, during the kids monthly hour. Wow, sorry for the run-on sentence. I used to stay up late on Friday nights, since I didn't have school the next day and especially enjoyed his OTR features. He played Sorry, Wrong Number from Suspense, every October 31. From time to time, he'd play an Amos 'N Andy show and an Arthur Smith and his Crackerjacks show, only heard him talk about playing the latter, but for some reason, didn't hear them 'til some years later, but I'm really rambling now LOL.

Romans 11:33-36 KJB

Josh

Church Podcast: Pleasant View Baptist Church | SermonAudio
Personal Podcast: Back To The Old Paths
TIBPF Podcast: https://www.tibpf.sermon.net
 
When you have two similar formatted stations in the same cluster, they are not competing against each other. They flank together to reach the maximum targeted audience for that demographic. Spot sales are sold as a combo for the two.

Remember they are only competing if it's the same format under different ownership.
Good point.

Romans 11:33-36 KJB

Josh

Church Podcast: Pleasant View Baptist Church | SermonAudio
Personal Podcast: Back To The Old Paths
TIBPF Podcast: https://www.tibpf.sermon.net
 


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