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1110 New Format

CLTRadio said:
I’m not giving out my other social media. I chose to remain anonymous on this site. Don’t use Reddit though.
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Okay, I thought it was something public.

I don't remember why, but when I found out Jim Morgan of WEZV was fired, and then I was listening to the station when I went to Myrtle Beach and it was AC not standards (actually, the previous format was the way America's Best Music sounds now), I looked at Facebook.
 
There are some public comments on the station and jocks’ Facebook and Instagram pages. I’m sure there are comments on Twitter, Reddit and other social media but I’m not on those sites. I see the most comments asking about Praise.
 
tylerSC said:
Anyone think they will flip to the new format on Monday? Start of the week, flash cut at midnight?
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I've quit even trying to predict it. It will happen when it happens. I turn on my GE SuperRadio every morning to see if there have been any changes, and I check my car radio.

I have my doubts that they are building any suspense aside from radio hobbyists who follow this sort of thing, all they are doing is to drive people to 107.9, people who are very likely largely indifferent to what happens on 1110.
 
Y’all are going to be disappointed when they announce Sports Talk 92.7 and 1110 AM WFNZ
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That was my prediction as well. But then I considered this: if they wanted a sports-talk simulcast, they could have left it on 610. No, I think it'll be something that more fits the owner's mission statement. Will they keep it real? Who knows?
 
amos1001 said:
That was my prediction as well. But then I considered this: if they wanted a sports-talk simulcast, they could have left it on 610. No, I think it'll be something that more fits the owner's mission statement. Will they keep it real? Who knows?
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They dropped the WFNZ 610 simulcast to force people to move over to 92.7. The bulk of the listening was still on 610 after they swapped 102.5 for 92.7. That’s straight from the GSM’s mouth.

It’s been 3 years, There aren’t any more stragglers trying to listen to WFNZ on 610. WFNZ has been top 5 in several of the demos, and 1110 is added coverage. I can tell you with 100% certainty that they’re not adding Al Sharpton.
 
CLTRadio said:
They dropped the WFNZ 610 simulcast to force people to move over to 92.7. The bulk of the listening was still on 610 after they swapped 102.5 for 92.7. That’s straight from the GSM’s mouth.

It’s been 3 years, There aren’t any more stragglers trying to listen to WFNZ on 610. WFNZ has been top 5 in several of the demos, and 1110 is added coverage. I can tell you with 100% certainty that they’re not adding Al Sharpton.
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I hope you're right. Not that my opinion matters, of course. And your argument makes sense except one thing I don't get. Why did they want to force people away from 610? Why would they rather have listeners on 1110 than 610? Yes, the signal is better, especially at night, but so? Why force people away from 610 just to add 1110's coverage?
On a related note, I sort of expected the loop announcements to begin to tease a new format, if for no other reason that to make the local news.
 
amos1001 said:
I hope you're right. Not that my opinion matters, of course. And your argument makes sense except one thing I don't get. Why did they want to force people away from 610? Why would they rather have listeners on 1110 than 610? Yes, the signal is better, especially at night, but so? Why force people away from 610 just to add 1110's coverage?
On a related note, I sort of expected the loop announcements to begin to tease a new format, if for no other reason that to make the local news.
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I’m speculating, but I would assume they wanted people on 92.7 because it’s a stronger, cleaner signal and they were hoping people would listen longer, and word of mouth would help expand the audience. That did happen. WFNZ on 610/102.5 was never top 5 in the demos.

Back in 2012, when the Urban AC moved to 105.3 from 92.7, Praise was simulcast on 100.9 and 92.7. They moved the WPZS calls to 92.7 and the plan was to launch another format on 100.9, but only about 20% of the Praise audience listened on 92.7 so they decided to launch The Block there. My point is most people have stations locked in on their presets and they’re not going to change them unless forced, which is what WBT is trying to do.
 
I feel like they've dropped the ball on this and missed an opportunity. This has gone on too long and a lot of us have lost interest and won't be back once they finally roll something out. I have not gone to the FM side in the mornings (the only time I listened to the station) because as weird as it sounds, I cannot listen to talk radio on FM. And I don't think I'm alone. Every time I flipped past to see if they switched, I felt like I was listening to an episode of Mad Men. Had they actually programmed it as elevator music instead of the same few songs, maybe I'd flip over more, but they lost me.
 


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