Salem Media would say “hold my beer” but I suspect they don’t imbibe that drink.
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1110 New Format
- Thread starter amos1001
- Start date
And it takes months to build up sales even a little bit. I recall putting my first station on the air years ago and for 7 months we billed less than $50 a month!
The iPod wasn't what did it. While iTunes made personal audio devices easy enough that even technological illiterates could use them, they still required work and still required paying for the music. The difference makers were actually the arrival of the streaming services and mobile data becoming ubiquitous and affordable. At some level, radio will always exist; it just won't be AM and FM frequencies and transmitters forever. I don't expect that change to happen in the near future, but broadcasting conventions have been showing off technology that made transmitters look bound for the scrapheap for about the last 25 years. When it finally hits, nobody will have any serious excuse for saying they didn't know it was coming.
Here we are, and not even at 6 weeks yet.
K.M. Richards
Program Director, The Eighties Channel™
I know what I am SURE of, and that is: Every suggestion you make about programming is something whose time has long since passed.
Please, try to understand what we have been replying to you with. Unless a format can get enough listeners to make it viable for ad sales, no station owner is going to try it. It seems everything that you would like to hear would have an audience that is entirely 65+, which is the least saleable demo. (By any chance, are you in that demographic?)
And at this point, I don't think Radio One is looking here for suggestions, anyway.
K.M. Richards
Program Director, The Eighties Channel™
I have been known to run an electronic "tick tock" clock 24/7 (except for the TOH legals) for several days if management really wanted to blow off the existing audience before a format flip. It's technically listenable but not much better than a dead carrier.
They could simulcast WWV. "All the time, all the time."
K.M. Richards
Program Director, The Eighties Channel™
Radio is not for people who are insistent on a playlist consisting of every song by only their favorite artists, regardless of chart position or overall mass appeal. Your anecdotal observation is simply that: Even people who keep their MP3 players as their primary music source will listen to some radio, because we have adapted to being a "consensus favorites" medium.
When someone listens to the radio, they expect to hear some of their favorites, but not all of them, and they expect that the rest of the music is at least palatable to them.
I am offended, as a programmer, by the "sinking ship" remark and request a retraction and apology. It comes dangerously close to violating the rule here about personal attacks.
I remember hearing somewhere, a spoof on them. All Time, all the time. For the time of your life...
Oh, for the record, I've just 'bout given up on chasing this thread down, just responding to things when I see 'em.
K.M. Richards
Program Director, The Eighties Channel™
I suggest as a format ...
NINE!!!!!!
NINE!!!!!!
WVWA!!!
Long before the iPod we had the Walkman which did the same thing with less sophisticated technology... and the need to carry a lot of cassettes with us.
Or recording it off the radio or from a friend's copy.
The idea of curated playlists, delevered with whatever is the best technology, has its place, just as the video streamers have ad-free and ad content service.
I really think that "radio" means any system of audio delivery in real time... maybe even "on demand" shows and podcasts not in real time. There will be some form (or forms) of audio delivery well into the predictable future.
K.M. Richards
Program Director, The Eighties Channel™
One of my many friends in the business is Howard Hoffman, who was part of the team that produced that parody. On his birthday one year, I created an obviously fake (but close enough for the parody) license for WVWA Poundridge. He loved it.
RD's Scott Fybush even documented the history of the legendary WVWA. For the unitiated, please note the date for this Tower Site of the Week.
Site of the Week April 1: WVWA, Pound Ridge
I didn't put two and two together, 'til I saw K.M.'s post with yours. So that's what it was called! I believe I heard at least part of it, on an old edition of the now-defunct DX Audio Service. I used to love that mag and looked forward each month, to that tape hitting my mailbox.
K.M. Richards
Program Director, The Eighties Channel™
You won't find it online. I shared it with Howard privately to avoid anyone claiming I was trying to deliberately forge a FCC authorization. After all, it was a birthday present.