Could be they have other things to do besides listen to the radio.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Jan 2026 Ratings
- Thread starter crainbebo
- Start date
Could be they have other things to do besides listen to the radio.
My take is that Emma 94.1 is a station that someone (likely key demo women) may choose to listen to on their morning or afternoon commute. The listeners probably aren’t sticking around too long, but there probably are some offices in the region who prefer 94.1 over 106.9 (if they’re playing anything from the radio at all).
Audacy obviously knows about the listener behavior already. It doesn’t always matter if someone is there at all hours of the day to listen. It matters if someone is there to listen at the time the advertiser wants their ad to air. The hours between 7am - 9am and 4pm - 6pm probably do a lot of heavy lifting for Emma.
Audacy obviously knows about the listener behavior already. It doesn’t always matter if someone is there at all hours of the day to listen. It matters if someone is there to listen at the time the advertiser wants their ad to air. The hours between 7am - 9am and 4pm - 6pm probably do a lot of heavy lifting for Emma.
The ads are scheduled in a way that recognizes the short listening patterns. That means the same ads are aired many times, perhaps in every break.
Have you seen many examples of an advertiser demanding that their ad appear at a specific time? In one specific example, I worked with an advertiser who purchased a package, but wanted most of their ads to air at a very specific time of the day. As I recall, they were hoping to capture parents driving their kids to school. Therefore, there was extra focus on airing these ads at the times this behavior would be expected.
This statement is indicative of today's radio in general. There are just too many media choices (TV, podcasts, videos, etc.) out there these days.
Whether or not this is correct I have no idea, but it's my understanding that advertisers can pick a daypart in some cases but not more than that. That was not my experience when an organization I was involved with was buying spots on a local station, but we were paying the lowest rate they had. I would imagine you're going to have to pay for that extra flexibility. We just told the station what days we wanted our spot to air and they aired on those days.
Hank, Jack and Emma are all jukeboxes. And Emma does target a prime demo. But is it really working as well as planned?
Coulda sworn the Emma launch PR sheet mentioned a yet to be seen/defined "lifestyle" brand tie-in with Emma. And since one can custom brand anything from tablet computers to TV dinners, one could imagine what all of that would look like in Emmaworld. But 94.1 seems really all over the place. Spanning four decades from '90s Spice Girls/Shania Twain songs to Sabrina Carpenter. But I also notice KSWD seems to be repeating some of the same mistakes that KPLZ made as Star 101.5. But I guess that comes with Hot AC when you're playing second-ran to KRWM.
Elsewhere; KCMS is #2 with their best since 1985 (when they were #1 for a book) But don't call it revival just yet. KCMS has bumps now and then in 6+. But always swings back to the middle. Christian radio is doing well all of a sudden here. And while there historically have been spikes, WHAT triggered this? Must be a new panel from the more religious enclaves of this area ....
Good question, but remember that the panel generally changes around 4% to 5% monthly, with the "Holiday" period sometimes being a bit higher. So for a major shift base on panel, it would take at least 6 to 8 months... and remember that Nielsen has a flexible policy of distributing non HDHA and HDBA meters within a county based on population distribution.
KCMS has never been #1 in the overall ratings in Seattle. KCMS' best book in 1985 was the winter survey, when it was 17th with a 2.6 share.
We were told the same thing when Audacy launched similarly-formatted Bella here in Portland. They're both cut from the same mold. When that station launched, it was completely jockless, not that its predecessor was much more staffed. That station had lost its morning show at the end of the previous year, and with the change the PD moved to afternoons on the country station until he was let go. The former Buzz was jockless the rest of the time. When Bella launched, we were told that a new lineup would be coming soon, but it never did and the station was flipped to sports this last summer.
There’s a few approaches that you can take with advertising. As someone else already mentioned, scattering the ads across the entire 24 hour clock is a safe strategy if you want to reach every listener, even if they listen for short periods of time. The opposite would be targeting specific times where you want the ad to run.
There’s also the (extremely complicated) world of scheduling, and trying to figure out how to ensure that the ad gets heard. This is a complicated issue, as a lot of advertisers don’t want their ads stuck in the middle of a stop set. A lot of radio stations have found creative methods around this issue. The best example I can think of is a radio station who incorporates advertising (or as many advertisers as they can squeeze in) to a liner that is designed to play right before the stop set begins. I’m not sure it’s fair to call it a “trick,” but I’m assuming this strategy does have proven success in keeping a listener a little longer before they change stations.
Hip hop
I'm not sure what this is, could you go more in depth?
That would be a huge mess. Listenership for a format like that just doesn’t exist in Seattle. KHTP has a lock on the existing audience, and adding another station with this type of format would be a net negative (not a positive).
The last (and final) revival of KUBE demonstrated that it’s not a format that works anymore.
I'm not sure what mistakes Star 101.5 made before their switch to Hank. I remember back in the day their Music Director got an interview where he touted their music mix tailored to a specific persona, a young woman who's too old for CHR but too young for the sleepytime Delilah-type AC at Warm 106.9. A customized and evolving Hot AC format, in other words, which intentionally spanned decades as Emma does now.
What did KPLZ in, I thought, were losing the Kent and Alan morning show, plus Warm hotting up to Hot AC and stealing their listeners. 94.1 the Sound obviously tried to revive the Delilah format and that was obviously a non-starter, hence the Emma jukebox and the alleged tie-ins I also hadn't heard of.
The problem with Star at the end was that Lotus completely changed everything about the station when they took over. Had I turned it on just before they went Christmas in 2021, I would have recognized it as the station I listened to for 10 years. Just six weeks later the thing was unrecognizable.
Agreed. Video games are still a popular activity for a wide swath of the demographics radio is going after.
And I'd argue that has little to do with radio listening. I volunteer with several organizations. If I'm not at home, volunteering, running errands, or hanging out with a friend in the middle of the week, you're likely to find me at the local trampoline park. I still listen to radio several hours a day.