Ricci Filiar out at iHeart SF after 16 years

[michael hagerty]

Part of a nationwide RIF in programming:

Additional Names From This Week’s iHeartMedia Layoffs Continue To Filter Out

After making cuts across sales departments at iHeartMedia last week, a few cuts were made today on the programming and on-air side.

radioinsight.com

 

[xkxrx]

Part of a nationwide RIF in programming:

Additional Names From This Week’s iHeartMedia Layoffs Continue To Filter Out

After making cuts across sales departments at iHeartMedia last week, a few cuts were made today on the programming and on-air side.

radioinsight.com

Why are they canning sales reps? Don't they work on a guarantee plus commission? If they don't do enough business to cover their guarantee they're shown the door. At least that's the way it use to be.

 

[michael hagerty]

Why are they canning sales reps? Don't they work on a guarantee plus commission? If they don't do enough business to cover their guarantee they're shown the door. At least that's the way it use to be.

It hasn’t been that way in a long time. The introduction of programmatic ad buys 11 years ago allows advertisers to buy direct:

iHeartMedia Creates Groundbreaking Programmatic Real-Time Radio Ad Buying Platform

iHeartMedia is a leading global media and entertainment company specializing in radio, digital, mobile, social, live events and on-demand entertainment.

www.iheartmedia.com

For the few live sales bodies still required, blowing them up allows iHeart to bring in new ones at lower guarantees and with lower commissions. It’s a race to the bottom.