• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Audacy blows out Wolf AM show

T

The New Chico

Matt and the rest are gone from both mornings in Seattle and an afternoon gig with sister station in Phoenix. He said it ws not his decision. Not sure if this was part of the bigger Audacy cuts or what exactly. The Wolf has a bit of an edge over the other two country outlets in the beauty pageant numbers. His Seattle show has been running for 9 years. He is an award winning jock.

Website now says "Wolf Music" from 5-10AM on the schedule.
 
Here's some industry reporting on it:

www.insideradio.com

Matt McAllister

Matt McAllister has exited as host of "The Morning Wolfpack" at Audacy country "100.7 The Wolf" KKWF Seattle and of the afternoon show "Matt, Gabe & Captain Ron" at sister
www.insideradio.com www.insideradio.com

www.countryinsider.com

McAllister, D'Antonio Among Country Casualties In Audacy Cuts.

Matt McAllister, host of "The Morning Wolfpack" at Audacy KKWF Seattle, and longtime WDSY Pittsburgh midday host Maria D'Antonio are among the country air talent swept up in this week's
www.countryinsider.com www.countryinsider.com

With Audacy dropping several morning shows, could we see some regionalization of mornings at country stations? They already are running national evening and mid-day shows. iHeart has had great success with the national Bobby Bones show.
 
That’s a real shame. Matt’s show was very good, and was exactly what 100.7 needed to help them stay ahead of competition. Even when 98.9 tried to bring Fitz back, 100.7 still maintained a comfortable cushion.

It sounds like there’s no indication yet of what will replace the morning show. Either way, it sounds like 98.9 is making the right moves with their local talent and stands to gain in this situation.

I can’t comment on listener behavior as a whole, but I would absolutely choose to listen to the station with a local morning show talking about stuff that is applicable and relatable to me. Bobby Bones doesn’t do that. I’m sure his show is good, but those syndicated shows with celebrity power hours and Entertainment Tonight style discussion don’t do anything for me. Maybe it will still work out for them, but this seems like a real opportunity for 98.9 to pull away some listeners.
 
Or they're making a play to get Fitz back in the building. They also ousted Emma's APD. Seems they're doing the whole "regional program director" schlock that iHeart is doing. Emma just brought on board Mason formerly of Movin 92.5 also and she's splitting her time doing middays in SF and afternoons in Seattle. Wonder if we'll see more shifting of the deck chairs.
 
I can’t comment on listener behavior as a whole, but I would absolutely choose to listen to the station with a local morning show talking about stuff that is applicable and relatable to me.

Most weekday mornings I listen to Brad and John on KISM 92.9. I fear the reality is as it gets more expensive to run a radio station, local morning shows will get fewer and fewer (sports and news may always be the exception). Maybe I'll be wrong and there will be a renaissance and suddenly local on-talent will return not just in the mornings but in the afternoons as well.
 
TheBigA said:
Here's some industry reporting on it:

www.insideradio.com

Matt McAllister

Matt McAllister has exited as host of "The Morning Wolfpack" at Audacy country "100.7 The Wolf" KKWF Seattle and of the afternoon show "Matt, Gabe & Captain Ron" at sister
www.insideradio.com www.insideradio.com

www.countryinsider.com

McAllister, D'Antonio Among Country Casualties In Audacy Cuts.

Matt McAllister, host of "The Morning Wolfpack" at Audacy KKWF Seattle, and longtime WDSY Pittsburgh midday host Maria D'Antonio are among the country air talent swept up in this week's
www.countryinsider.com www.countryinsider.com

With Audacy dropping several morning shows, could we see some regionalization of mornings at country stations? They already are running national evening and mid-day shows. iHeart has had great success with the national Bobby Bones show.
Click to expand...
I agree that a multi market morning show could be afoot. Personally, I think that is an unwise idea for mostly large and major market country stations.

Yes, Bones has been successful (although results have been a mixed bag in PPM markets), but remember the Cumulus "Nash" stations? That didn't work so well.

Another thought: might Fitz be headed (back) to 100.7? He left 98.9 in December. I don't think the syndie show would be a show stopper. He could simply change his syndicator.
 
TheBigA said:
It didn't work well because it replaced a local brand with a national brand. Plus that was 15 years ago when radio listenership was higher than it is now.
Click to expand...
I certainly agree with that. I don't think the new KKWF morning show should be a non-local show, unless it is helmed by a personality with Seattle market roots. Too risky otherwise.
 
MarkW said:
I certainly agree with that. I don't think the new KKWF morning show should be a non-local show, unless it is helmed by a personality with Seattle market roots. Too risky otherwise.
Click to expand...

We'll see. Right now, the competition at KPNW (Tanner Chambers) was born & raised in Seattle. Country Aircheck did an interview with him yesterday.
 
DMK said:
I can’t comment on listener behavior as a whole, but I would absolutely choose to listen to the station with a local morning show talking about stuff that is applicable and relatable to me.

Most weekday mornings I listen to Brad and John on KISM 92.9. I fear the reality is as it gets more expensive to run a radio station, local morning shows will get fewer and fewer (sports and news may always be the exception). Maybe I'll be wrong and there will be a renaissance and suddenly local on-talent will return not just in the mornings but in the afternoons as well.
Click to expand...
You hit the nail on the head. I either listen to KISM or KJEB for morning programming. I have barely touched 102.5 since Sarah was let go, since that was the end of local morning programming.

I understand the cost savings perspective, but as a listener, I’m not interested in generic national programming. I think it’s going to really shake things up in the battle for country in Seattle if they choose to syndicate. For me, that’s an automatic switch to 98.9.
 
Keeping the show local was absolutely the correct move. This also brings Ellen Tailor back, who was a major part of the old morning show with Fitz.

I think it would have been disaster if they tried to syndicate. I’m sure there will be some who disagree, but I’d rather just stream than listen to an impersonal syndicated show that doesn’t relate to me at all.
 
TheBigA said:
Do you listen to the Wolf? Will you sit through music you don't like for a local host?
Click to expand...
I listen to country on and off, though I’m not really a huge country fanatic. I think my example applies a bit better to KZOK, which is a radio station I used to listen to regularly. After the last local host was let go, I haven’t really returned.
 
DMK said:
I can’t comment on listener behavior as a whole, but I would absolutely choose to listen to the station with a local morning show talking about stuff that is applicable and relatable to me.

Most weekday mornings I listen to Brad and John on KISM 92.9. I fear the reality is as it gets more expensive to run a radio station, local morning shows will get fewer and fewer (sports and news may always be the exception). Maybe I'll be wrong and there will be a renaissance and suddenly local on-talent will return not just in the mornings but in the afternoons as well.
Click to expand...
It is a great station and they are genuine and pretty funny too.
 


Back
Top Bottom