SiriusXM is opening up the video podcasts in its network to potentially 100 million new viewers as it inks a distribution and monetization deal with Tubi. The arrangement includes a selection of video podcasts and will be non-exclusive, allowing those shows to continue to be on YouTube and elsewhere. But by adding Tubi, SiriusXM says it will allow its exclusive programming to capitalize on the growing consumption of video podcasts across every screen including connected TVs, web and mobile devices.
An initial slate of shows from the SiriusXM Podcast Network that will be available to watch on Tubi includes “Conan O’Brien Needs a Friend,” “Rotten Mango,” “The School of Greatness,” “What Now? with Trevor Noah,” “Moral of the Story,” and “The Deep 3 Podcast.” SiriusXM says more shows will be added soon.
