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Buffalo Cumulus is Hiring Its Buffalo Bills Radio Network v.2.0 Staff

The Buffalo Bills have announced their 2026 radio network, and it includes WEPN New York

www.buffalobills.com

Buffalo Bills Radio Network announces 23 network affiliates beginning 2026 season

Former Bills Pro Bowl center Mitch Morse to join pregame and postgame coverage
www.buffalobills.com www.buffalobills.com

WEPN is owned by Good Karma Brands, and they're overseeing radio strategy for the Bills.

Makes me wonder if WGR might become an affiliate of the NY Giants network, since it's based at Audacy's WFAN.
 
TheBigA said:
Makes me wonder if WGR might become an affiliate of the NY Giants network, since it's based at Audacy's WFAN.
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I don't think there's much of a market for Giants football in Western New York. It might work if the Giants games don't directly compete with Bills games, but unless it is basically "cost free" programming, Audacy is just spinning their wheels carrying those games in Buffalo.
 
RadioGuy1864 said:
I don't think there's much of a market for Giants football in Western New York. It might work if the Giants games don't directly compete with Bills games, but unless it is basically "cost free" programming, Audacy is just spinning their wheels carrying those games in Buffalo.
Click to expand...

Conversely I don't think there's much of a market for the Bills in NYC. But the Jets are on WAXQ and the Giants are on WFAN. So WEPN has a hole.
 
Other than 97 Rock, the stations shown in the lineup are mostly weak “pea shooters” on the AM dial. There is no reason for Palm Beach Florida except that Terry Pegula’s cabin boys can tune in on his mega yacht while plying the Intercoastal. These stations are “meh”. WGR had a blockbuster network and they were kicked to the curb. Audacy will dominate with pre and postgame in Buffalo and Rochester…that is where the huge audience is. In game is all TV, so WGR has the best part of what advertisers will want.
 


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