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Power's Breakfast Club is #1

T

TheBigA

We often hear claims that certain shows are #1. Now WWPR says that its Breakfast Club is #1 in key sales demographics:

www.insideradio.com

iHeartMedia’s “Breakfast Club” Delivers Record January Ratings In New York.

“The Breakfast Club” is celebrating its strongest ratings performance ever in its home market. iHeartMedia says the morning show on “Power 105.1” WWPR New York ranked No. 1 in January
www.insideradio.com www.insideradio.com

Meanwhile the station also received a nice bounce in the 6+:

radioinsight.com

New York

Nielsen Audio PPM Monthly Ratings New York City (Market #1) Population: 16,930,200 Hispanic: 4,437,600 - Black: 2,768,400 Average Quarter Hour
radioinsight.com radioinsight.com
 
They aren't setting the world on fire in Atlanta. (6+) V103 is beating 96.1: 6.2 to 3.0. Of course there is more competition in the Urban Radio scene down here.
 
vw86 said:
iHeart has done Single Line Reporting for many years now
Click to expand...
I don't know of any local simulcast partners that have not utilized Single Line Reporting since it became available decades ago.

The reasoning is simple. Let's say that you have two simulcast stations, one that gets on its own a 3.5 share and the other, alone, gets a 1.2 share. In your market, the 3.5 share station would be 7th and the 1.3 share station would be around 16th. For many if not most buys (ignoring demographics for a moment), 7th would not get you on all buys, and when it did you would get a lower rate than a higher rated station. The one that is 16th would, in nearly all situations, not get you on any buys.

But combine the 3.5 shares and the 1.3 share and you have almost a 5 share. Duh, of course. But that 5 might make you around 3rd or even 2nd in that market. Suddenly you are on essentially every buy, with a higher rate as well.

We had a recent case in a top 20 market where a pair of stations told Nielsen they were simulcast. That made them #1 in the market. But they did not simulcast their stopsets. Another station dropped a dime on them and Nielsen had to reissue a bunch of books. And the bigger station in the pseudo-simulcast dropped several points in the sales demo rankers.

I can recall when I launched the simulcast of KRCD and KRCV in the Los Angeles MSA in 2000. A key thing we did before launching was to notify Arbitron of the new format, the new name and program data, and the desire to have them listed as a single line simulcast. Alone, one would have been, maybe, 15th in the market. The other might have been around 20th. Together, they moved into the top 10 stations, and were 3rd in the target demo. We were on every buy for 25-49 Hispanics, but would not have been close if listed separately. That was 26 years ago.
 
TheBigA said:
More print for Power's Breakfast Club

www.insideradio.com

WSJ: ‘The Breakfast Club’ Powers Charlamagne Rise As Cultural, Political Influencer.

Charlamagne Tha God has emerged as one of the most influential personalities in modern media, leveraging radio, podcasts, video and streaming platforms to build a broad audience while maintaining an
www.insideradio.com www.insideradio.com
Click to expand...
Did you ever notice that all of the publicity for the iHeartMedia owned Breakfast Club heard on iHeartMedia owned WWPR-FM New York and distributed by iHeartMedia owned Premiere Networks is in iHeartMedia owned InsideRadio?
 
lanceventa said:
Did you ever notice that all of the publicity for the iHeartMedia owned Breakfast Club heard on iHeartMedia owned WWPR-FM New York and distributed by iHeartMedia owned Premiere Networks is in iHeartMedia owned InsideRadio?
Click to expand...

They call that synergy. :)

However, the Inside Radio article quotes the Wall Street Journal, not owned by iHeart.

 


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