‘KIRO 7 News At 4’ To Launch In September

[Roddybob]

I must be getting old. I think Elle needs to slow way down. She reads like she is in a hurry.

 

[Go_Zags]

The show is boring—nothing distinguishes it from other KIRO fare. They should’ve moved Elle to the mornings & called Michelle to add a little pizazz to the 4:00 show. The truth is, with the very notable exceptions of Jesse & Michelle, a can of Coke sitting in the sun has more fizz than who’s in front of the camera now. They had a shot to infuse more dynamic personality with Matthew Smith—not sure what happened there.

 

[formeraa]

I must be getting old. I think Elle needs to slow way down. She reads like she is in a hurry.

Ah yes, the "more news in half the time" syndrome! lol

Years ago, in a smaller market, I remember one slow-talking anchor on Saturday evenings and a very fast-talking anchor on Sunday evenings. Saturdays were like listening to paint dray, while Sundays were like "speed racer".

 

[JoseRM303]

The show is boring—nothing distinguishes it from other KIRO fare. They should’ve moved Elle to the mornings & called Michelle to add a little pizazz to the 4:00 show. The truth is, with the very notable exceptions of Jesse & Michelle, a can of Coke sitting in the sun has more fizz than who’s in front of the camera now. They had a shot to infuse more dynamic personality with Matthew Smith—not sure what happened there.

Michelle doesn’t want to work the evening shift even tho she’s had plenty of opportunities to do so. Matthew’s contract wasn’t renewed with KIRO so he jumped to KCPQ.

 

[formeraa]

The show is boring—nothing distinguishes it from other KIRO fare. They should’ve moved Elle to the mornings & called Michelle to add a little pizazz to the 4:00 show. The truth is, with the very notable exceptions of Jesse & Michelle, a can of Coke sitting in the sun has more fizz than who’s in front of the camera now. They had a shot to infuse more dynamic personality with Matthew Smith—not sure what happened there.

After living in a number of places, I think Seattle likes calmer, even "boring" newscasts.

 

[seatownmedia]

Maybe, but maybe not. I am old enough to remember when KIRO went into a blood and guts crime story spree. IFIRC, this was early to mid-80’s. And it did spike their ratings for awhile. But different regimes after brought it back down. KOMO became a bit more energetic with crime stories in the early 90’s but yes the major affiliates seem calmer today.

 

[formeraa]

Maybe, but maybe not. I am old enough to remember when KIRO went into a blood and guts crime story spree. IFIRC, this was early to mid-80’s. And it did spike their ratings for awhile. But different regimes after brought it back down. KOMO became a bit more energetic with crime stories in the early 90’s but yes the major affiliates seem calmer today.

Good point! But I would say that, in the early to mid 80's, KIRO started doing live reports because it was exciting and new at the time -- along with the Chopper 7 branding. I think that they officially jumped the shark with the KIRO Newsjet.

But I still think Seattle is by and large a calmer, more serious news market. Of course, all stations have to try to keep the news visually appealing from a tv perspective. I think this is what KIRO did in 80's -- made a leap forward in the visually appealing part of the newscast.

 

[seatownmedia]

I tend to agree, but a repeat of that 80’s experiment is inevitable IMO. There will always be a gush of new viewers with the action format. (Though today the name “action” has taken on a new persona, as in “taking action for you”.) Back in the day, action news meant exciting, dramatic news stories. I kind of miss that, to be honest.

 

[Kelly A]

I tend to agree, but a repeat of that 80’s experiment is inevitable IMO.

Doubtful. They rely on this thing called research, rather than just trying something that's old hoping to make it new again.
'News Out Of The Box' wasn't researched, and look what that got them.

There will always be a gush of new viewers with the action format. (Though today the name “action” has taken on a new persona, as in “taking action for you”.) Back in the day, action news meant exciting, dramatic news stories. I kind of miss that, to be honest.

But now we live in a world where 87% of the audience under 35 now gets their 'news' from social media and online. Given the number of choices today, a "gush" of new viewers to a local TV station ain't gonna happen. Doesn't matter what you call your news.

 

[seatownmedia]

But don’t these stations do well with mid to upper demos? I certainly understand that young people don’t use media like we did. But if there is still room to capture older demos, why not? Atleast for another decade. Now excuse me I need to take my Metamucil.

 

[formeraa]

But don’t these stations do well with mid to upper demos? I certainly understand that young people don’t use media like we did. But if there is still room to capture older demos, why not? Atleast for another decade. Now excuse me I need to take my Metamucil.

But did you remember to take your Geritol this morning???

 

[crainbebo]

The major thing about this KIRO move is the fact that they are down to one (yes, 1) weekday syndicated show left - Entertainment Tonight. The 4:00 newscast displaced Judge Judy, a staple of KIRO's lineup for 20+ years. Reruns now air on KCPQ. They had previously aired Judge Judy from 1997-1998.
10 years ago, KIRO had a handful of syndicated shows, other than the aforementioned two, Rachael Ray, Right This Minute, and The Insider. This has been a trend at a lot of big 3 affiliates in major markets, focusing on news/local programming over syndicated shows, opening those up for Fox/CW/MyNet stations instead.

 

[formeraa]

The major thing about this KIRO move is the fact that they are down to one (yes, 1) weekday syndicated show left - Entertainment Tonight. The 4:00 newscast displaced Judge Judy, a staple of KIRO's lineup for 20+ years. Reruns now air on KCPQ. They had previously aired Judge Judy from 1997-1998.
10 years ago, KIRO had a handful of syndicated shows, other than the aforementioned two, Rachael Ray, Right This Minute, and The Insider. This has been a trend at a lot of big 3 affiliates in major markets, focusing on news/local programming over syndicated shows, opening those up for Fox/CW/MyNet stations instead.

Right now, it's probably a question of selling political ads until November. We'll see how committed KIRO is to a 4pm newscast after the elections. Clearly, these multiple hours of newscasts are not meant to be watched back to back, as they are extremely repetitive.

 

[DarrenVision]

Doubtful. They rely on this thing called research, rather than just trying something that's old hoping to make it new again.
'News Out Of The Box' wasn't researched, and look what that got them.

But now we live in a world where 87% of the audience under 35 now gets their 'news' from social media and online. Given the number of choices today, a "gush" of new viewers to a local TV station ain't gonna happen. Doesn't matter what you call your news.

Isn't social media meaning fake news and misinformation, I don't see a tech company murdering journalism or filmmaking schools? Consider how Scripps is trying to lure internet only audiences on this website Home - The Free TV Project

 

[Kelly A]

Isn't social media meaning fake news and misinformation

Not everything on social media is fake or false. Some of it is crowdsourced or stories written by trolls or bots, but more than ever, reputable news organizations are posting the same news you'd see on TV to social media. Taking the mountain to Mohamed.

, I don't see a tech company murdering journalism or filmmaking schools?

I don't know what you mean there.

Consider how Scripps is trying to lure internet only audiences on this website Home - The Free TV Project

As I said; if people are looking for news online, you can either give it to them, or stay on traditional media and watch your audience eventually die off. Literally.

 

[Kelly A]

But don’t these stations do well with mid to upper demos? I certainly understand that young people don’t use media like we did. But if there is still room to capture older demos, why not? Atleast for another decade. Now excuse me I need to take my Metamucil.

Local TV news already has the lion's share of an older audience. That's a blessing and a curse. Even with oldster's, how are they going to grow an audience when the baseline of viewer's are already spread across three or four local stations in the same market? It's just simple math. You divide the available pie by three or four. Nobody new (younger) is available.

 

[Kelly A]

Right now, it's probably a question of selling political ads until November. We'll see how committed KIRO is to a 4pm newscast after the elections. Clearly, these multiple hours of newscasts are not meant to be watched back to back, as they are extremely repetitive.

You don't launch a new hour of news on a whim or as an experiment. There are people being hired to write-for and produce those blocks of news that guy's like you will never see on camera. There's a pretty big financial commitment. You're playing the long game.

 

[DarrenVision]

Not everything on social media is fake or false. Some of it is crowdsourced or stories written by trolls or bots, but more than ever, reputable news organizations are posting the same news you'd see on TV to social media. Taking the mountain to Mohamed.

I don't know what you mean there.

As I said; if people are looking for news online, you can either give it to them, or stay on traditional media and watch your audience eventually die off. Literally.

u realized The Seattle Times is backed by a hedge fund right 48.5 percent.

 

[Kelly A]

u realized The Seattle Times is backed by a hedge fund right 48.5 percent.

What does that have to do with anything? Hedge funds have big stakes in a lot of businesses.

 

[DarrenVision]

What does that have to do with anything? Hedge funds have big stakes in a lot of businesses.

Unless the government intervenes, big tech will continue to crimple the fabric of media, retail, or print. we need to do something if u still care for old media