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‘NBC Nightly News’ and WRC-TV Launches Kids’ Edition in response to COVID-19

https://tvnewscheck.com/article/top-news/247723/wrc-lets-kids-ask-coronavirus-questions/

WRC Washington’s Scott MacFarlane isn’t just reporting on the coronavirus pandemic but sheltering through it at home with his wife and two young kids. Not long ago, he was watching the news with his nine-year-old son, who wanted to know what was going on.

“What he was watching on cable news and local broadcast news disturbed him,” MacFarlane says. “I could see it in his eyes. I could hear it in his voice. I didn’t think it was appropriate for him to keep watching, and that bothered me.”

At that point, other organizations had yet to launch any kid-oriented coronavirus newscasts (NBC News has since done so). “The only way for him to get that would be if we figured out a way to offer it to him,” MacFarlane says. “With him in mind, I sketched out a concept.”


I can see other NBC Owned affiliates doing the same thing at some point though doing a local edition of News 4 Kids at least for the NBC O&O division.
 
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