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“An iHeart Radio Station, Guaranteed Human”

They've been doing that liner on all iHeart stations. I first heard it on KIIS in LA and than I realized it was an all-iHeart radio stations.
 
So far, it's still a human. But not a human that gets to hang out at local remotes and meet people from the community. Thankful that a few of my local stations still do live weekend remotes and give away prizes and swag to people stopping by.
 
This positioning statement is way too "inside baseball."

I overheard a conversation this week between non-radio people where someone said they heard this liner and wondered it was all about, which elicited a tirade of negative commentary about radio from everyone else, but it wasn't because of A.I., it was for all the other reasons we routinely discuss here. The point of the liner was completely missed from the outset.

This just seems like a prime example of how out of touch corporate radio leaders are with their audience these days.
 
I highly doubt the thought of AI on radio had crossed the minds of 99% of listeners. In effect, iHeart created the perception of a problem and then solved it.

Not sure if it accomplished anything except possibly suggesting competing stations are not all human.
 
Here's how iHeart's Tom Poleman explained the new marketing:

In a memo to staffers, Poleman shared that research shows 70% of consumers say they use AI as a tool, but 90% want their media from real humans. 92% use social media, but 2/3 say it makes them feel worse and more disconnected. 92% say nothing can replace human connection — up from 76% in 2016. And 9 in 10 say human trust can’t be replicated with AI.
Click to expand...

So apparently people have opinions about AI.
 
TheBigA said:
Here's how iHeart's Tom Poleman explained the new marketing:



So apparently people have opinions about AI.
Click to expand...

As someone who has taken statistics (twice--I failed the first time), I would take Mr. Pullman's survey results as a grain of salt, mainly because three important numbers are missing: 1) the sample size of the population being questioned; 2) whether the sample size was racially and otherwised balanced to match these groups in the U.S. population; and 3) the variance/standard deviation of the result to make sure that this is a bell curve we're discussing here.
 
ted chittenden said:
As someone who has taken statistics (twice--I failed the first time), I would take Mr. Pullman's survey results as a grain of salt,
Click to expand...

I only needed to take statistics once, and what I learned is that there's a poll that will prove whatever you want. If the purpose of his memo was to convince you, then he failed. His memo was aimed at people who work for him. They have a slightly different POV.

It's possible if you received the memo directly, it would contain a link to all the information you seek. Or you could do a search and see if you can find information that disputes his. That's what I learned in statistics class.
 


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