“An iHeart Radio Station, Guaranteed Human”

[Deus Ex Machiato]

This positioning statement is way too "inside baseball."

Maybe...and maybe not. AI voice overs are spreading on YouTube like a virus, and I'm I'm seeing the same thing on FB Reels. Probably not a stretch to say it's happening on other platforms. This appears to be iHeart "heading them off at the pass" when it comes to AI.

The irony is likely lost on many of their listeners that the "guaranteed human" they're listening to is voice-tracking multiple stations in multiple cities and hasn't cracked a live mic on air in years.

 

[kevtronics]

This just seems like a prime example of how out of touch corporate radio leaders are with their audience these days.

Still not as out of touch as CBS/Entercom ditching radio.com for Odyssey spelled wrong.

 

[ksradiogeek]

To be fair, I wouldn’t want to hang out with the Greaseman!

Waddle doodle!

 

[RoddyFreeman]

I only needed to take statistics once, and what I learned is that there's a poll that will prove whatever you want. If the purpose of his memo was to convince you, then he failed. His memo was aimed at people who work for him. They have a slightly different POV.

It's possible if you received the memo directly, it would contain a link to all the information you seek. Or you could do a search and see if you can find information that disputes his. That's what I learned in statistics class.

Exactly. If you ask people directly if they want their media from real humans, they're going to say yes. That doesn't mean they'd previously thought about it.

 

[musicologist]

Can most people discern the difference? Most dont know that the announcer they hear is probably recorded and most likely hundreds or thousands of miles away.

 

[ksradiogeek]

Can most people discern the difference? Most dont know that the announcer they hear is probably recorded and most likely hundreds or thousands of miles away.

Unless they have true inside knowledge of the minutiae of radio, they don’t and likely don’t care.

 

[Theater of My Mind]

Unless they have true inside knowledge of the minutiae of radio, they don’t and likely don’t care.

In this era of knowledge sharing, I don't think people are being fooled the way you suggest. Take a look through the comments of nearly any social media post related to radio, you'll see the reality is plenty of people know it's voice tracked and piped in from elsewhere, and they aren't typically very positive in their feelings about that.

 

[TheBigA]

plenty of people know it's voice tracked and piped in from elsewhere, and they aren't typically very positive in their feelings about that.

Yes, we see them here. Everybody has an opinion. We program to the people who listen.

 

[ShawtyBlack_ATL]

Can most people discern the difference? Most dont know that the announcer they hear is probably recorded and most likely hundreds or thousands of miles away.

On urban radio, yes!