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“La Mera Mera” 1050/93.5 WBQH Signs Off

D

DXingRadio

A little surprised about this closure, for an AM/FM translator the station seemed to do pretty well. Hubbard is carrying The Gamut on the signals for now.

radioinsight.com

La Mera Mera Shuts Down In Washington DC

After leasing Hubbard Radio's 1050 WBQH/93.5 W228DI Silver Spring MD/Washington DC for the past fifteen years, United Media Communications has
radioinsight.com radioinsight.com

dcrtv.com

La Mera Mera Signs Off After 15 Years on 1050 WBQH

After 15 years, United Media Communications has shut down its Regional Mexican outlet La Mera Mera. The company had leased Hubbard Radio’s 1050..,
dcrtv.com dcrtv.com
 
DXingRadio said:
A little surprised about this closure, for an AM/FM translator the station seemed to do pretty well. Hubbard is carrying The Gamut on the signals for now.
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I wonder if this is because the market both has an FM in Spanish and is predominantly Salvadoran / Central American Caribbean and not Mexican in origin?
 
Direct effect of the new administration! I work in many markets where restaurants and stores are simply closing down, someone will post that ice is at the corner of the street and suddenly the place is dead. I know if a few other stations looking to lease or close the doors.
 
Identnut said:
But don't Salvadorans like Regional Mexican music? If I recall well, the number one FM in San Salvador is or was grupera.
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Some Salvadorans do, but not the vast majority.
 
Mediafrog+ said:
Might depend on from what region of Mexico the music is being emphasized. Lots of different flavors within the broader RM format.
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"Grupera" today is pretty much universal in Mexico. "Norteña" tends to have older demo appeal, and all the varieties of banda are the prevalent form. Ranchera is for those over 50 mostly.

Remember, the term "regional" is an Anglo-American construct, created by record distributors and stores to separate various types of Mexican "country" music. It's all pretty "national" now, although each market in Mexico may have separate stations based on each style or era.
 
WACA AM 900 is a completely different ownership group. They just moved to new offices. They target a broader base of listeners. As a plus, they have the best Spanish language news and sports (talk) in the region. The real question should be what will happen to AM 950, AM 1390, AM 1600, etc. ? Both AM 950 and 1390 have been playing "filler" music. Perhaps the former 1050 people were shift to a new AM signal, albeit without an FM translator.

Perhaps the new WFAX 1220 had an impact?
 
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