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“Project Gemini” is Disney’s effort to eventually shut down Hulu app

Y2kTheNewOldies

Y2kTheNewOldies

thedesk.net

Project Gemini: Inside Disney's plan to shut down Hulu

The effort reflects Disney’s push to streamline technology and reduce redundancies across its streaming platforms.
thedesk.net thedesk.net

Yes its about Disney merging their Hulu content to Disney+ as part of an effort streamline their TV apps.

According to an internal document, the company has organized a strategy called “Project Gemini” with the goal of shutting down the standalone Hulu app in the near future, though no concrete date has been set for the full closure of the service.

Hulu subscribers who opt for the Disney Plus bundle already have content to Hulu’s shows and movies through both apps, with Disney Plus launching a dedicated Hulu tile last year. Disney’s former CEO, Bob Iger, long expressed a desire to move more Hulu customers to Disney Plus in an effort to streamline the company’s direct-to-consumer operations.

After buying out Comcast’s share in Hulu, Disney began reorganizing parts of its streaming business units with a more-discernible focus on Disney Plus. Some staffers who were previously tasked with supporting the Hulu app have now moved over to Disney Plus, according to people familiar with the matter.
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