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“Radio isn’t as good as it used to be”

G

GordonSims

From Tom Taylor's newsletter http://somethinglikenothing.net/ttn/ttn-09252013.html

“Radio isn’t as good as it used to be,” say 53% of adults in a new Kassof survey.
Researcher Mark Kassof questioned (online) 989 adults. The word “crappy” got tossed around a lot.


I find it promising that listeners notice things like dead air and double audio and fewer local options.
But no, I don't see anything being done about it
 
Interesting that boomers are the ones (by a large margin) who think radio IS as good as it used to be. They're the ones who remember radio when it was live and local. It's the young whipper snappers who're complaining.

Here's what I've discovered: Young people want radio to serve their personal taste. When radio plays a song they don't like, or doesn't offer alternative rock or rap with curse words in it, then radio sucks. No one is complaining about dead air or double audio. They don't even notice. They want free music with no commercials and no DJs. If that's not what radio is doing, then they're not going to like it.
 
So 5, 10 years from now BigA - who's listening to radio?
By your own admission, not the "young whipper snappers"
Just what kind of audience will be left for advertisers to appeal to?
Is there any regard for the future?

And let me get this right: radio sucks when I cant hear explicit lyrics, but I'll wait out this 4 minutes of silence?
 
No, I didn't say young people don't listen. I said young people want radio to serve their personal taste. Two very different things.

The survey said to people: Radio is not as good as it used to be. Do you agree or disagree.

When I went to research school, that's called a biased question. Researchers are taught not to ask questions that way. You're already biasing their answer. What Kassof should have said what "How would you describe the current state of radio?" And then ask what kind of radio they listen to. Because for all we know, the respondents could have thought they were being asked about satellite radio.
 
TheBigA said:
No, I didn't say young people don't listen. I said young people want radio to serve their personal taste. Two very different things.

The survey said to people: Radio is not as good as it used to be. Do you agree or disagree.

When I went to research school, that's called a biased question. Researchers are taught not to ask questions that way. You're already biasing their answer. What Kassof should have said what "How would you describe the current state of radio?" And then ask what kind of radio they listen to. Because for all we know, the respondents could have thought they were being asked about satellite radio.
Click to expand...
I typed an answer to this question but when I went to post it the board had logged me out so I had to refresh and lost what I had typed. This is not the first time this has happened to me since the new boards have been put in place and I am getting very tired of it. Please fix this problem.
 
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