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103.1 The Buzz Changes in Reaction to the Demise of 93 Rock

S

ScottBurns

Since 1995, 103.1 The Buzz branded itself "Florida's New Rock Alternative." Has anyone noticed that they are now calling themselves "South Florida's Rock Station." Moreover, they seem to be mixing in even more Classic Alternative songs, from artists such as Pearl Jam and Nirvana. While this represents a good attempt to pick up some former 93 Rock listeners, I do not think that this will have much of an effect on the Miami-Fort Lauderdale market. The Buzz's signal is not even that great in Boca, never mind Miami...
 
Minimal overlap in southern Palm Beach county.
 
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