I'll take Vegas radio (particularly the quality of the talent in mornings) over many larger markets including the one that this thread is supposed to be about...
Just calling a market "crappy" doesn't add to a discussion. If you're going to add something that adds nothing to the original thread, at least give us a reason as to why something is "crappy"...
Okay, Vegas as a radio or TV market is particularly crappy because:
Saturation. The market is crammed full of stations all beating the Hell out of each other for the declining local direct business.
Lack of good paying jobs. Considering the rapid population growth prior to the 2008 recession then financial collapse and loss of residents with foreclosures right after, Las Vegas remains DMA 40
, with a housing cost 10% higher than the national average, including much larger markets. Income levels that advertisers want to reach are working in the majority of hospitality gigs because that population is just trying to make ends meet.
As of Q1 2024, Nielsen lists the estimated TV Household population of 757,840 and an average income
$35,951 and a median income
$52,971.
Again, that's in 2024. Other than Wayne Newton, consumers with money like celebrities who have engagements on The Strip aren't really residents, nor are they very large in number. Visitors/Tourists are transient. They're not listening to the radio or watching local TV other than in an occasional Uber or cab ride to the hotel or bar.
So here you have a bunch of TV and radio stations trying to reach an audience that struggles with finding affordable housing, and advertisers who aren't interested in reaching that audience.
Did that add enough specifics for you?