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I have just heard an commercial on WSNI that Sunny 104.5 will broadcast a live Jammin retro dance party tonight and every Sunday night at the Lagoon night club in Essington, PA from 8 PM to 12 AM EDT.
Radio is becoming a down market medium. For some reason, advertisers want to reach low income consumers, so there is still profit in urban formats. Radio is becoming like the bus. Poor people take buses. Anybody who can afford to drives. In a few years, only poor people will listen to terrestrial radio and anybody who can afford to will use new technologies and media.Terrestrial radio's only hope of retaining an audience above the poverty line is talk formats.
Interesting that an outlet that doesn't have people live on air (except for traffic, news, in the am.) would broadcast a live dance party.I'll have to check this out next Sunday.
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